Speaking topics in text
TPO 05 - Question 4
Target Marketing
Advertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to as many people as possible. However, more recent trends in advertising have turned toward target marketing. Target marketing is the strategy of advertising to smaller, very specific audiences— audiences that have been determined to have the greatest need or desire for the product being marketed. Target marketing has proved to be very effective in reaching potential customers.
Speaking recording
Votes
Speaking category
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on vocabulary words:
No of characters: 658.0 592.248995984 111% => OK
No of words: 193.0 155.574297189 124% => OK
Chars per words: 3.40932642487 3.80514564318 90% => OK
Fourth root words length: 3.72725689877 3.525876923 106% => OK
Word Length SD: 1.49725692611 1.79077849142 84% => OK
Unique words: 105.0 93.7148594378 112% => OK
Unique words percentage: 0.544041450777 0.604071249207 90% => More unique words wanted or less content wanted.
Syllable count: 207.0 185.844578313 111% => OK
Avg_syllables_per_word: 1.1 1.19417670683 92% => OK
Performance on coherence:
Topic speech coherence ratio: 0.0386951224818 0.0650381309087 59% => OK
Acoustic performance on paragraphs:
How many acoustic paragraphs: 1.0 4.35341365462 23% => Need more acoustic paragraphs.
Average paragraph length: 193.0 68.503853103 282% => The average paragraph length is high.
STD paragraph length: 0.0 21.3332995233 0% => OK
Average paragraph duration: 58.73 25.9943957902 226% => Need to control the rhythm of the speech
STD paragraph duration: 0.0 7.84667146824 0% => The duration of acoustic paragraphs keeps same.
Acoustic performance on sentences:
How many acoustic sentences: 37.0 42.0642570281 88% => OK
Average acoustic sentence length: 5.21621621622 4.02192344571 130% => OK
STD acoustic sentence length: 4.86651623624 3.1217529195 156% => OK
Average acoustic sentences duration: 1.57945945946 1.45093177766 109% => OK
STD acoustic sentences duration: 1.39584895401 0.99851816184 140% => OK
Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 36.0 39.0421686747 92% => OK
Total acoustic silence duration: 2.88 7.12997991968 40% => OK
Average acoustic silence duration: 0.08 0.185688545393 43% => Maybe the speech rate is too fast.
STD acoustic silence duration: 0.0723801691687 0.155154303396 47% => OK
Acoustic performance on acoustic words:
Total word duration: 53.06 47.1480722892 113% => OK
Average word duration: 0.274922279793 0.305395592593 90% => OK
STD word duration: 0.129695215339 0.189427763521 68% => OK
Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 4.0 7.94979919679 50% => OK
Total_disfluencies_duration: 2.61 6.2937751004 41% => OK
Total acoustic noise duration: 0.49 3.39508032129 14% => Good job. The lower, the better.
Acoustic rates:
Total speech duration: 58.73 59.7592369478 98% => OK
Compare to expected duration: 0.978833333333 0.995987282463 98% => OK
Rate of silence: 0.612974629661 0.656000678711 93% => OK
Rate of speech: 3.28622509791 2.60215298798 126% => OK
Rate of speech by unique words: 1.78784266985 1.56821927147 114% => OK
Rate of word duration by unique words: 1.97889182058 1.99336655568 99% => OK
Average articulation rates: 0.368792310881 0.317803793328 116% => OK
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It may have duplicated content. Need to use the words more efficiently.
Rates: 66.6666666667 out of 100
Scores by speech e-grader: 20.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.