Business-class. If a consumer has to choose between two products, what determines the choice? Reliability and features. Using points and examples from the lecture, explain the two major factors of product quality and how their role in consumer decision ma

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Business-class. If a consumer has to choose between two products, what determines the choice? Reliability and features. Using points and examples from the lecture, explain the two major factors of product quality and how their role in consumer decision making has changed.

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