TPO 07 - Question 6

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TPO 07 - Question 6

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The professor talks about the two major factors of quality, The first is reliability, A reliable product works the way we expect it to work, without needing repairs. For example, when a car needs to be repaired shortly after being bought, we say it’s unreliable. But most products today are pretty reliable. That’s when consumers take features, the things a product can do that make it easier to use, into account when trying to decide what to buy. For example, new cars today are loaded with features like electric windows and sunroofs. The deciding factor is features now because everything’s somewhat reliable today.

A sample
in the lecture professor discribe two factors affecting customers select an especifice product between two with same coste: reliability and featurse.
Reliability mean a product work in a way that we want. For an example whem a car after first using need repairing its not reliable. Second factor is featurs, according to the professor when two product have same reliability customers should care featurs. Featurs is the product fedesbility for a car is electric windows and sunroofs.

1. If a consumer has to choose between two products, what determines the choice?
2. Assume that someone, a purchaser, is choosing between two products that cost the same, ok?
3. If people have a choice between two identically priced products, which one will they choose?
4. They choose the one they think is of higher quality of course, but what does mean for a product to be a high-quality product?
5. Well, business analysts usually speak of two major factors of quality.
6. One factor is reliability and the other is what we call features.
7. So, reliability.
8. What's reliability?
9. Well a product is reliable, if it works the way we expect it to work, if it can go a reasonable amount of time without needing repairs.
10. If a product, a car for example, doesn't work the way it should and needs repairs too soon, we say it's unreliable.
11. So product reliability means basically the absence of defects or problems that you aren't expecting.
12. It used to be that when people thought about product quality, they thought mainly about reliability.
13. Today it's different.
14. People do still care about reliability, don't get me wrong.
15. It's just that manufacturing standards are now so high that...we'll take cars for example today.
16. Today's cars are very reliable, so reliability is important but it iss not gonna be the deciding factor.
17. So if reliability is not the deciding factor any more, what is?
18. Features.
19. All those extras, the things a product has that aren't really necessary but that make it easier to use or that make it cool.
20. For example, new cars today are loaded with features like electric windows, sunroofs, air conditioning, stereos and so forth.
21. When people are comparing products today, they look at features, because reliability's pretty much equal across the board and that's why manufacturers include so many features in their products.