Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?
In recent years, there has been an increasing tendency of commercial advertising. From my perspective, this phenomenon could be both positive and negative.
On the one hand, the growth of advertisements has brought about numerous benefits. First and foremost, this field is a creative industry that employs many people, generates a wide range of employment opportunities, thanks to a large-scale expansion of advertising in mass media. In other words, it provides occupation for designers, copywriters or artists who create illustrations, ideas and contents for advertisements. In addition, customers can be kept informed about the products thanks to the advertisements. Therefore, they would have more choices for their favourite products, thereby contributing to the improvement of living standard.
However, despite the aforementioned advantages, the skyrocketing in the quantities of advertisements also has its flaws. An irrefutable one is that instead of providing precise information of products with customers, some businesses tend to exaggerate and even distort the facts related to the products for the commercial purposes of their own, make consumers confused about the items, and have troubles about selecting them. Furthermore, it would manipulate people by the attractive elements. For example, a company sells a new type of Coke, the taste is not much different from the old one, but it is sold at an exorbitant price. Nevertheless, many people are still willing to spend their own money to purchase them, because it has the image of the celebrity they love, and they strive to collect as much as possible. Hence, it has succeeded in capturing customers’ psychology, and they are forced to buy them.
In conclusion, advertisements of different genres of products have become more commonplace in our daily life. In my opinion, not only are they advantageous, but they also exert negative influences on people.
Transition Words or Phrases used:
also, but, first, furthermore, hence, however, if, nevertheless, so, still, therefore, for example, in addition, in conclusion, in my opinion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 3.0 7.30460921844 41% => More relative clauses wanted.
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1642.0 1615.20841683 102% => OK
No of words: 297.0 315.596192385 94% => More content wanted.
Chars per words: 5.52861952862 5.12529762239 108% => OK
Fourth root words length: 4.15134772569 4.20363070211 99% => OK
Word Length SD: 3.27836526462 2.80592935109 117% => OK
Unique words: 186.0 176.041082164 106% => OK
Unique words percentage: 0.626262626263 0.561755894193 111% => OK
syllable_count: 517.5 506.74238477 102% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 5.0 0.809619238477 618% => Less conjunction wanted as sentence beginning.
Preposition: 8.0 4.76152304609 168% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 60.0535316752 49.4020404114 122% => OK
Chars per sentence: 109.466666667 106.682146367 103% => OK
Words per sentence: 19.8 20.7667163134 95% => OK
Discourse Markers: 10.4666666667 7.06120827912 148% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.117767580504 0.244688304435 48% => OK
Sentence topic coherence: 0.0388271745702 0.084324248473 46% => OK
Sentence topic coherence SD: 0.0681492862847 0.0667982634062 102% => OK
Paragraph topic coherence: 0.0866563552505 0.151304729494 57% => OK
Paragraph topic coherence SD: 0.0829012566807 0.056905535591 146% => OK
Essay readability:
automated_readability_index: 14.5 13.0946893788 111% => OK
flesch_reading_ease: 43.73 50.2224549098 87% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 14.79 12.4159519038 119% => OK
dale_chall_readability_score: 9.47 8.58950901804 110% => OK
difficult_words: 92.0 78.4519038076 117% => OK
linsear_write_formula: 10.5 9.78957915832 107% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 15.0 10.7795591182 139% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.