According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising.
The advertising director of the super Screen movie states that the number of people attended super Screen-produced movies have declined compared to past year. but, the postive response from the reviewers has increase. So, he asuure that quality of the movie is good And the only problem he sees that there is lack of public awareness. At first, the argument seems to be pretty good with proper explantaion, but after doing thorough review of the argument it surely lacks lot of proper evidence to substantiate.
First of all, director states that number of positive reviews has increased in comparision to previous year though number of people have declined. how can the positive reivew increase when there is downfall in number of people? how can the director is telling that there is increase in number of posistive reviews. he has not give any statistical data or any other survey report to support his argument.
he also tell that the contents of these reviews are not reaching enough of our prospective viewers. may be the viewers know about the content, but are not intrested in viewing the movie. may be the quality of movie is not good. Even if movie is good, possibility is that viewers are not intrested in that type of theme or may be there is more better quality movie. All of the facts have to be noted, inorder to come up with solid evidence.
To sum up, there are lot of fallacies in the argument stated by the advertisement director. Hence, director should not allocate a greater share of its budget next year to reaching public through advertising by giving such absurd argument. This argument should analyzed properly or should be given enough evidence to substanciate.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 288 350
No. of Characters: 1371 1500
No. of Different Words: 142 200
Fourth Root of Number of Words: 4.12 4.7
Average Word Length: 4.76 4.6
Word Length SD: 2.538 2.4
No. of Words greater than 5 chars: 103 100
No. of Words greater than 6 chars: 69 80
No. of Words greater than 7 chars: 51 40
No. of Words greater than 8 chars: 18 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.8 21.0
Sentence Length SD: 15.516 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.385 0.35
Sentence-Para Coherence: 0.655 0.50
Sentence-Sentence Coherence: 0.157 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 160, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...es have declined compared to past year. but, the postive response from the reviewer...
^^^
Line 7, column 148, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: How
... though number of people have declined. how can the positive reivew increase when t...
^^^
Line 7, column 229, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: How
... there is downfall in number of people? how can the director is telling that there ...
^^^
Line 7, column 316, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...ncrease in number of posistive reviews. he has not give any statistical data or an...
^^
Line 7, column 327, Rule ID: HAVE_PART_AGREEMENT[2]
Message: Possible agreement error -- use past participle here: 'given'.
Suggestion: given
...number of posistive reviews. he has not give any statistical data or any other surve...
^^^^
Line 13, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...report to support his argument. he also tell that the contents of these re...
^^
Line 13, column 9, Rule ID: HE_VERB_AGR[3]
Message: The pronoun 'he' must be used with a third-person verb: 'tells'.
Suggestion: tells
...o support his argument. he also tell that the contents of these reviews are ...
^^^^
Line 13, column 101, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: May
...hing enough of our prospective viewers. may be the viewers know about the content, ...
^^^
Line 13, column 188, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: May
...are not intrested in viewing the movie. may be the quality of movie is not good. Ev...
^^^
Line 13, column 339, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'better' (without 'more') when you use the comparative.
Suggestion: better
...n that type of theme or may be there is more better quality movie. All of the facts have to...
^^^^^^^^^^^
Line 13, column 366, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: All the
... be there is more better quality movie. All of the facts have to be noted, inorder to come...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, hence, if, may, so, first of all, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1424.0 2260.96107784 63% => OK
No of words: 288.0 441.139720559 65% => More content wanted.
Chars per words: 4.94444444444 5.12650576532 96% => OK
Fourth root words length: 4.11953428781 4.56307096286 90% => OK
Word Length SD: 2.61046229749 2.78398813304 94% => OK
Unique words: 154.0 204.123752495 75% => More unique words wanted.
Unique words percentage: 0.534722222222 0.468620217663 114% => OK
syllable_count: 447.3 705.55239521 63% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.7707743153 57.8364921388 64% => OK
Chars per sentence: 89.0 119.503703932 74% => OK
Words per sentence: 18.0 23.324526521 77% => OK
Discourse Markers: 3.8125 5.70786347227 67% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.238075962878 0.218282227539 109% => OK
Sentence topic coherence: 0.0732879337557 0.0743258471296 99% => OK
Sentence topic coherence SD: 0.102212981291 0.0701772020484 146% => OK
Paragraph topic coherence: 0.131801593405 0.128457276422 103% => OK
Paragraph topic coherence SD: 0.101380838923 0.0628817314937 161% => OK
Essay readability:
automated_readability_index: 10.8 14.3799401198 75% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.08 12.5979740519 88% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 64.0 98.500998004 65% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.