Advertising with Cable Communications Corp. is the most effective way to increase a company's profits. Recently, Adams Car Dealership began advertising with Cable Communications, and over a subsequent 30-day period, the dealership's sales rose 15% over sales the previous month. In addition, the company's customer ratings show that people who purchase new cars from Adams are more satisfied with the quality and performance of their vehicles than are car dealership customers on average. Customer satisfaction has been found to be a key factor in positive word-of-mouth publicity.
Cable Communications Corp. can potentially increase a company’s sales and thus yield more profit. A prime example of the success of Cable Communications Corp. is at Adams Car Dealership where they claimed to have increased sales and customer ratings. Though this data may be real, the author fails to provide a well-rounded analysis of the company’s other changes occurring simultaneously while CCC stepped in. It is unclear whether changes to the company’s product, area demographic, or employees were also altered at the time that CCC was advertising for Adams Car Dealership.
Engineers of all types working across multiple fields strive to improve automotive performance every day. From chemical engineers who design cost-efficient materials to construct the car, to mechanical engineers who alter the car body design to make it more aerodynamic, to industrial engineers who expedite product lines and build the car as precise and fast as possible, the industry is constantly making modifications to many aspects of a car. This is why, and how, car manufacturers come out with new models every year that are the next best things with improved features and technology that consumers love such as heated seats and wifi hot spots. For the duration that CCC was advertising for Adams Car Dealership, it is unlikely that no improvements were made to the vehicles being sold. New and improved models with desired features may create a strong attraction to the products and increase the number of purchases typically made.
New features in a car are wonderful, but unfortunately they do not speak for themselves. A sales representative is the key player who provides information to the consumer about new improvements made and why they are needed. Improving the performance of employees via trainings could have therefore also caused an increase in sales as the people themselves who are selling the products became better at their job. Additionally, it is possible that there was a change in leadership within Adams Car Dealership causing morale and motivational changes for the better. A manager has a strong effect on the performance of their employees and thus the profit gained by the company.
A good car salesmen can sell you any car, but the reason one walked in the door is usually because they needed a car. An increased need for cars could have surely prompted sales and thus profits to increase for Adams Car Dealership. For example, an increased need for more fuel efficient or fuel alternative cars can be due to the impending depletion of gasoline as a natural resource. If Adams Car Dealership provides cars that have an alternative fuel system using electricity or a hybrid system, then people have a reason to shop at Adams Car Dealership than anywhere else for their new vehicle.
CCC was present when profits for Adams Car Dealership increased, but it unclear as to if they should be given full credit for this feat. Other improvements to the company including product advancements, a growing need for their product, and additional employee training. Further examining customer ratings as to what caused the to give Adams Car Dealership a high rating now compared to those before would help further determine if the CCC should be given full credit for their work.
Comments
Essay evaluation report
argument 1 -- not OK. we may argue like:
maybe other reasons caused the increase.
argument 2 -- OK. but need to argue this:
In addition, the company's customer ratings show that people who purchase new cars from Adams are more satisfied with the quality and performance of their vehicles than are car dealership customers on average.
argument 3 -- not OK. need to argue this:
Customer satisfaction has been found to be a key factor in positive word-of-mouth publicity.
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 1 2
No. of Sentences: 21 15
No. of Words: 538 350
No. of Characters: 2701 1500
No. of Different Words: 263 200
Fourth Root of Number of Words: 4.816 4.7
Average Word Length: 5.02 4.6
Word Length SD: 2.847 2.4
No. of Words greater than 5 chars: 195 100
No. of Words greater than 6 chars: 149 80
No. of Words greater than 7 chars: 110 40
No. of Words greater than 8 chars: 76 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.619 21.0
Sentence Length SD: 8.995 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.319 0.35
Sentence-Para Coherence: 0.534 0.50
Sentence-Sentence Coherence: 0.08 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 9, column 272, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Further,
...duct, and additional employee training. Further examining customer ratings as to what c...
^^^^^^^
Transition Words or Phrases used:
also, but, if, may, so, then, therefore, thus, well, while, as to, for example, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2772.0 2260.96107784 123% => OK
No of words: 538.0 441.139720559 122% => OK
Chars per words: 5.15241635688 5.12650576532 101% => OK
Fourth root words length: 4.81610080973 4.56307096286 106% => OK
Word Length SD: 2.95454618418 2.78398813304 106% => OK
Unique words: 270.0 204.123752495 132% => OK
Unique words percentage: 0.501858736059 0.468620217663 107% => OK
syllable_count: 865.8 705.55239521 123% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 62.7938686759 57.8364921388 109% => OK
Chars per sentence: 120.52173913 119.503703932 101% => OK
Words per sentence: 23.3913043478 23.324526521 100% => OK
Discourse Markers: 3.78260869565 5.70786347227 66% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 17.0 8.20758483034 207% => Less positive sentences wanted.
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.227173229043 0.218282227539 104% => OK
Sentence topic coherence: 0.0829884386434 0.0743258471296 112% => OK
Sentence topic coherence SD: 0.0610791154177 0.0701772020484 87% => OK
Paragraph topic coherence: 0.139385486536 0.128457276422 109% => OK
Paragraph topic coherence SD: 0.0825288514536 0.0628817314937 131% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.89 12.5979740519 102% => OK
dale_chall_readability_score: 8.62 8.32208582834 104% => OK
difficult_words: 131.0 98.500998004 133% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.