While the advertising director clearly aims at relitalizing his production company and ensuring that the public is well informed about the movies which are available, there are several basic flaws to his argument . There remain some questions that need answering before any steps can be taken with regard to advertising strategies for the Super Screen Movie Production Company.
First among these questions is this; were ticket sales of the entire movie industry down? This is an essential question because it helps to pinpoint the cause of the writer's problem. If the industry as a whole is undergoing poor revenues, then perhaps the issue is not Super Screen's advertising company but rather the country's economy. In times of economic strife, it is only natural that people would be less willing to spend money on luxuries such as movie tickets. If this is the case, it might better suit the production company to cut costs rather than refunneling them into a different part of the company.
Second, the advertising director should ask himself this; what medium do the majority of his most generous movie reviewers utilize? The writer states that movie reviews were generally positive, but where were these reviews located? On television, newspapers, or the Internet? It is possible that the medium used by the most positive reviewers of Super Screen's movies is one that is not utilized by most of the company’s target audiences. If Super Screen produces many family films, but most of the good reviews are found in late night television shows, then there is a good chance that the reviews are not going to be seen by the target audience. If this is the case, then the company would be better off conducting research as to what medium is most likely to reach their audiences.
One last question would be this; what advertising is currently being used by the Super Screen company? If the company advertises using only one medium, such as in newspapers, perhaps the solution is not to double the amount of newspaper space but to branch out and try other forms of advertising. The writer fails to mention exactly how the company currently advertises their movies, and this absence detracts from his argument.
In conclusion, the advertising director would be better served by first answering these questions and evaluating the resulting answers before pouring millions of dollars into his solution. It is possible that an alternative solution exists, perhaps one that will not be as expensive nor as risky.
Grammar and spelling errors:
Line 1, column 213, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... are several basic flaws to his argument . There remain some questions that need a...
^^
Line 1, column 379, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... Super Screen Movie Production Company. First among these questions is this; wer...
^^^^^
Line 3, column 38, Rule ID: WERE_VBB[1]
Message: Did you mean 'where' or 'we'?
Suggestion: where; we
... First among these questions is this; were ticket sales of the entire movie indust...
^^^^
Line 3, column 167, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'writers'' or 'writer's'?
Suggestion: writers'; writer's
...e it helps to pinpoint the cause of the writers problem. If the industry as a whole is ...
^^^^^^^
Line 7, column 33, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...es. One last question would be this; what advertising is currently being used...
^^
Line 7, column 431, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...his absence detracts from his argument. In conclusion, the advertising director ...
^^^^^
Transition Words or Phrases used:
but, first, if, second, so, then, well, while, as to, in conclusion, such as, with regard to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2106.0 2260.96107784 93% => OK
No of words: 415.0 441.139720559 94% => More content wanted.
Chars per words: 5.07469879518 5.12650576532 99% => OK
Fourth root words length: 4.51348521516 4.56307096286 99% => OK
Word Length SD: 2.60996592935 2.78398813304 94% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.503614457831 0.468620217663 107% => OK
syllable_count: 655.2 705.55239521 93% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 44.2163940883 57.8364921388 76% => OK
Chars per sentence: 117.0 119.503703932 98% => OK
Words per sentence: 23.0555555556 23.324526521 99% => OK
Discourse Markers: 5.11111111111 5.70786347227 90% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.182602309986 0.218282227539 84% => OK
Sentence topic coherence: 0.056857604215 0.0743258471296 76% => OK
Sentence topic coherence SD: 0.0516581226061 0.0701772020484 74% => OK
Paragraph topic coherence: 0.102236089819 0.128457276422 80% => OK
Paragraph topic coherence SD: 0.0482819310518 0.0628817314937 77% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.42 12.5979740519 99% => OK
dale_chall_readability_score: 8.09 8.32208582834 97% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.