Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument says that the company faced lacking in attending for the company’s movies, this because the lack of people’ awareness for the exsitence of such qualified movies. Actually, this argument is rife of unwarranted assumptions. Firstly, the author should answer about some questions to be feasible to evaluate the agrument and its conclusion before increasing the budget.
Firstly, The argument says that the past year did not achieve the anticipated attendence for their movies and this differs from any year; However, that doesn’t mean at all that attendence lackeness is due to the defficiency of people’ awarenessm because it could be for other factors. For example, those movies in which time in the year they displayed; they could be displayed in inappropriate time such as, during the final exams for schools or in time in the year is not well-known for watching movies activity. For instance, there is a specific times in the year people are interesting in watching and attending football matches more than anything. Therefore, the argument should answer this question first as if the above scenario is correct, then, the drawn conclusion in the original argument is considerably weakened.
Secondly, even if the displayed time was appropriate time in the year; there is another question should be answered first. The argument says that the positive reviewes were about specific movies, thus, the question here are those movies the movies which didn’t be attended or some others. For example, these good reviews the author should not only depend on them because those people perhaps were considering aother movies which were really had a good quality but the others not. Therefore, ther survey should be specific to mention which movies which did not achieve the desired attendence. Therefore, if the above is valid, then, the argument doesn’t hold water.
In conclusion, the argument as it stands now is considerably flawed because its reliance on unwarranted assumptions. Therefore, the author should provide answers for the above scenarios or a systematic research study to be pluasible to evaluate the argument effectively.
Comments
e-rater score report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 344 350
No. of Characters: 1756 1500
No. of Different Words: 159 200
Fourth Root of Number of Words: 4.307 4.7
Average Word Length: 5.105 4.6
Word Length SD: 2.627 2.4
No. of Words greater than 5 chars: 138 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.571 21.0
Sentence Length SD: 10.097 7.5
Use of Discourse Markers (%): 0.929 0.12
Sentence-Text Coherence: 0.377 0.35
Sentence-Para Coherence: 0.509 0.50
Sentence-Sentence Coherence: 0.105 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 3, column 227, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e lackeness is due to the defficiency of people’ awarenessm because it could be f...
^^
Line 3, column 579, Rule ID: BE_INTEREST_IN[1]
Message: Did you mean 'interested'?
Suggestion: interested
...a specific times in the year people are interesting in watching and attending football matc...
^^^^^^^^^^^
Transition Words or Phrases used:
actually, but, first, firstly, however, if, really, second, secondly, so, then, therefore, thus, well, for example, for instance, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 1823.0 2260.96107784 81% => OK
No of words: 341.0 441.139720559 77% => More content wanted.
Chars per words: 5.34604105572 5.12650576532 104% => OK
Fourth root words length: 4.29722995808 4.56307096286 94% => OK
Word Length SD: 2.74799305779 2.78398813304 99% => OK
Unique words: 166.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.486803519062 0.468620217663 104% => OK
syllable_count: 559.8 705.55239521 79% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 57.4446050823 57.8364921388 99% => OK
Chars per sentence: 130.214285714 119.503703932 109% => OK
Words per sentence: 24.3571428571 23.324526521 104% => OK
Discourse Markers: 10.8571428571 5.70786347227 190% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.151197073434 0.218282227539 69% => OK
Sentence topic coherence: 0.0549517981559 0.0743258471296 74% => OK
Sentence topic coherence SD: 0.0451635278621 0.0701772020484 64% => OK
Paragraph topic coherence: 0.0894767820025 0.128457276422 70% => OK
Paragraph topic coherence SD: 0.0499579994431 0.0628817314937 79% => OK
Essay readability:
automated_readability_index: 15.9 14.3799401198 111% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 14.05 12.5979740519 112% => OK
dale_chall_readability_score: 8.48 8.32208582834 102% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.