The director of Super Screen Movie Production Company says the reason that fewer people are attending their movies is because of the publics lack of awareness that movies of good quality are available. They say the percentage of positive reviews has increased and therefore should allocate a greater portion of funds to advertising. There are 3 main flaws that I will discuss in this argument.
One assumption the director makes is that the public is not aware of the good quality movies that Super Screen Movie is making. The question that needs to be answered is if the public is aware of the movies but are making an active choice not to see these movies because they do not enjoy them. This can account for the increase in the percentage of positive reviews and decrease in viewcount. For example, if there are less people who dislike Super Screen Movie's content then there will definitely be an increase in the percentage of good reviews because only the loyal customers will be reviewing. If this is true then the directors initial assumption is discredited.
The director reaches a conclusion that more funds should be allocated to advertising. What if the problem is not that people don't know of Super Screen Movie but they are aware and are actively making a decision not to see it? If this is the case, the redistribution of funds within the company will result in an even greater loss in the company because the return on investment will not be as prominent as the director suggests. Perhaps the director should invest money into another field to produce better quality films that a broader audience would find appealing.
In conclusion, the director states that transferring more funds to advertising will lead to more views but fails to realize that the public could be avoiding the movies for an alternate reason.
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 2 2
No. of Sentences: 13 15
No. of Words: 313 350
No. of Characters: 1498 1500
No. of Different Words: 150 200
Fourth Root of Number of Words: 4.206 4.7
Average Word Length: 4.786 4.6
Word Length SD: 2.504 2.4
No. of Words greater than 5 chars: 112 100
No. of Words greater than 6 chars: 80 80
No. of Words greater than 7 chars: 49 40
No. of Words greater than 8 chars: 29 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.077 21.0
Sentence Length SD: 8.853 7.5
Use of Discourse Markers (%): 0.538 0.12
Sentence-Text Coherence: 0.356 0.35
Sentence-Para Coherence: 0.557 0.50
Sentence-Sentence Coherence: 0.067 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 421, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...in viewcount. For example, if there are less people who dislike Super Screen Movies ...
^^^^
Line 3, column 601, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... the loyal customers will be reviewing. If this is true then the directors initial...
^^
Line 5, column 126, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... What if the problem is not that people dont know of Super Screen Movie but they are...
^^^^
Transition Words or Phrases used:
but, if, so, then, therefore, for example, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 31.0 55.5748502994 56% => More preposition wanted.
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1525.0 2260.96107784 67% => OK
No of words: 312.0 441.139720559 71% => More content wanted.
Chars per words: 4.88782051282 5.12650576532 95% => OK
Fourth root words length: 4.20279927342 4.56307096286 92% => OK
Word Length SD: 2.56450117094 2.78398813304 92% => OK
Unique words: 144.0 204.123752495 71% => More unique words wanted.
Unique words percentage: 0.461538461538 0.468620217663 98% => OK
syllable_count: 481.5 705.55239521 68% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 49.4423338719 57.8364921388 85% => OK
Chars per sentence: 117.307692308 119.503703932 98% => OK
Words per sentence: 24.0 23.324526521 103% => OK
Discourse Markers: 4.30769230769 5.70786347227 75% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.186654159896 0.218282227539 86% => OK
Sentence topic coherence: 0.0739971193688 0.0743258471296 100% => OK
Sentence topic coherence SD: 0.0753254711855 0.0701772020484 107% => OK
Paragraph topic coherence: 0.126142007245 0.128457276422 98% => OK
Paragraph topic coherence SD: 0.0524959847674 0.0628817314937 83% => OK
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.38 12.5979740519 90% => OK
dale_chall_readability_score: 8.12 8.32208582834 98% => OK
difficult_words: 65.0 98.500998004 66% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.