The following appeared in a memo from the new vice president of Sartorian, a company that manufactures men's clothing.
"Five years ago, at a time when we had difficulty obtaining reliable supplies of high-quality wool fabric, we discontinued production of our popular alpaca overcoat. Now that we have a new fabric supplier, we should resume production. Given the outcry from our customers when we discontinued this product and the fact that none of our competitors offers a comparable product, we can expect pent-up consumer demand for our alpaca coats. This demand and the overall increase in clothing prices will make Sartorian's alpaca overcoats more profitable than ever before."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The memo from the Vice President of Sartorian states that they have found new fabric supplier for their earlier discontinued product of alpaca overcoat. They expect that the demand and profit would increase since there was disagreement among the customers when they discontinued the product five years ago.and also their competitor does not have a comparable product. The argument seems to be logical at first glance. However, the argument lacks credibility because the author has overlooked few vital points which are necessary for it’s logical convincing.
Firstly, the argument states that they have found a new supplier for fabric needed for the alpaca overcoat. Arguer assumes that the new supplier would provide the same high quality wool fabric that the company needed, which was difficult to find and they had to discontinue the product in the first place five years ago. The new supplier might not provide the high quality wool fabric in that case the quality of the product deteriorates. Also the sources from where the new supplier is going to get the fabric is not given. Because of this the assumption seems specious.
Secondly, the arguer assumes the people would still like to buy their alpaca overcoat based on the outcry of people five years ago when they closed the production of overcoat. It is possible that after the product was discontinued in the market, people stopped using overcoat. Over the years people could have adopted to some other type of overcoat or some other clothes. A survey should be conducted today among people would again likely to buy the Sartorian’s overcoat. This would give the right estimates on number of people interested today. Without the figures, the assumption seems futile.
Thirdly, the arguer assumes that they will make more profit than ever on the alpaca overcoats because of increase in colthing prices and the demand. The arguer has not taken into account the cost of marketing and advertising the product again into the market. It is also possible that the new supplier of fabric might charge more than the older one. This would increase their costs. Another point could be that people over the years adopted to a cheaper type of product and would not buy the overcoats at a higher price. This also could affect the profits of the company. Without the exacts costs of productions and their value in the market the assumption is dubious.
Thus, with the lack of profound analysis, supporting logics and comprehensive reasoning the argument seems to be ill - founded. However, the arugment could be strengthened if proper survey among people is conducted. Also the quality of the fabric provided by the new supplier that is used in the product is checked meticulously. Till then, the argument is wary of acceptable.
Comments
e-rater score report
Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 26 15
No. of Words: 460 350
No. of Characters: 2272 1500
No. of Different Words: 197 200
Fourth Root of Number of Words: 4.631 4.7
Average Word Length: 4.939 4.6
Word Length SD: 2.384 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.692 21.0
Sentence Length SD: 7.941 7.5
Use of Discourse Markers (%): 0.538 0.12
Sentence-Text Coherence: 0.286 0.35
Sentence-Para Coherence: 0.474 0.50
Sentence-Sentence Coherence: 0.067 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 530, Rule ID: FOR_ITS_NN[24]
Message: Did you mean 'for its logical'?
Suggestion: for its logical
...ed few vital points which are necessary for it’s logical convincing. Firstly, the argument s...
^^^^^^^^^^^^^^^^
Line 1, column 530, Rule ID: ABOUT_ITS_NN[25]
Message: Did you mean 'for its logical'?
Suggestion: for its logical
...ed few vital points which are necessary for it’s logical convincing. Firstly, the argument s...
^^^^^^^^^^^^^^^^
Line 3, column 440, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...he quality of the product deteriorates. Also the sources from where the new supplier...
^^^^
Line 3, column 526, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...s going to get the fabric is not given. Because of this the assumption seems specious. ...
^^^^^^^
Line 5, column 86, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... still like to buy their alpaca overcoat based on the outcry of people five years...
^^
Line 9, column 217, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...roper survey among people is conducted. Also the quality of the fabric provided by t...
^^^^
Transition Words or Phrases used:
also, first, firstly, however, if, look, second, secondly, so, still, then, third, thirdly, thus, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2332.0 2260.96107784 103% => OK
No of words: 460.0 441.139720559 104% => OK
Chars per words: 5.06956521739 5.12650576532 99% => OK
Fourth root words length: 4.6311565067 4.56307096286 101% => OK
Word Length SD: 2.48239977964 2.78398813304 89% => OK
Unique words: 201.0 204.123752495 98% => OK
Unique words percentage: 0.436956521739 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 710.1 705.55239521 101% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.7471768737 57.8364921388 83% => OK
Chars per sentence: 89.6923076923 119.503703932 75% => OK
Words per sentence: 17.6923076923 23.324526521 76% => OK
Discourse Markers: 4.46153846154 5.70786347227 78% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.200298543754 0.218282227539 92% => OK
Sentence topic coherence: 0.0568692713827 0.0743258471296 77% => OK
Sentence topic coherence SD: 0.0727471200416 0.0701772020484 104% => OK
Paragraph topic coherence: 0.123084624417 0.128457276422 96% => OK
Paragraph topic coherence SD: 0.0766239068161 0.0628817314937 122% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 11.83 12.5979740519 94% => OK
dale_chall_readability_score: 7.81 8.32208582834 94% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.