The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc. "A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new DuraSocks every three months.
Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors.
These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the memo mentioned, the vice president of the company makes a conclusion that the company has to reduce the money it spends on the endure manufacturing process to increase its profits, building this conclusion on the basis of that their average customer purchases a new sucks every three months and that the customers actually like their sucks for its stylish appearance and availability in different colors. Drawing such a conclusion, the author relied on evidences that are questionable in terms of their reliability.
First, the author used the fact that the average customer purchases new sucks every two months as evidence that the endure manufacturing process that helps making the socks more durable is not important and is not worth spending money on. however, he also mentioned that the customer like the appearance of the socks the most, considering that, it would be reasonable for someone who the style of the socks was the most important factor that made him purchase the socks to tend to try new styles offered in the market and to be liking to have a variety of colors and styles, given that he is more concerned with the appearance than other kinds of customers. so, it is more likely that this cutomer purchhasing new socks every three months is not caused by the bad durability of the socks, and more research regarding the reasons that prompt the customers to do so is needed to resolve to such a conclusion.
Furthermore, the vice president mentioned that given that the appearance of the socks are the most deciding factor that tempts an average customer to buy Dura-socks, it is of great importance for the socks to be durable, and it can be beneficial for the company to discount its spendings on the endure manufacturing process. however, it is not by necessity true that the customer is not concerned with the durability of the socks. customers always compare diffent items of different companies in terms of many factors, including price, durability, and appearance. And if a customer decides to purchase an item because of its appearance, it is more likely that the items of the competent company was close and very comparable to that item in the other terms, so, ignoring the durability of the socks in the manufacturing process will affect the quality of the socks and therefore, competent items will be better than Dura-socks and this will tempt the customer to reassess the items.
Finally, a reasonable person would think that the evidences the author used to reach to such a conclusion are cogent, however, a deeper look at the plausibility of the evidences will give us an intuition about the weaknesses the conclusion was resolved to depending on.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 8 15
No. of Words: 454 350
No. of Characters: 2195 1500
No. of Different Words: 174 200
Fourth Root of Number of Words: 4.616 4.7
Average Word Length: 4.835 4.6
Word Length SD: 2.705 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 117 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 56.75 21.0
Sentence Length SD: 27.824 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.474 0.35
Sentence-Para Coherence: 0.726 0.50
Sentence-Sentence Coherence: 0.189 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 131, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ny has to reduce the money it spends on the endure manufacturing process to increase its p...
^^^^^^^^^^
Line 1, column 274, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'suck'?
Suggestion: suck
... their average customer purchases a new sucks every three months and that the custome...
^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nable in terms of their reliability. First, the author used the fact that the...
^^^^^^
Line 3, column 119, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...sucks every two months as evidence that the endure manufacturing process that helps making...
^^^^^^^^^^
Line 3, column 163, Rule ID: ADVISE_VBG[5]
Message: The verb 'help' is used with infinitive: 'to make' or 'make'.
Suggestion: to make; make
...endure manufacturing process that helps making the socks more durable is not important...
^^^^^^
Line 3, column 532, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...new styles offered in the market and to be liking to have a variety of colors and styles,...
^^^^^^^^^
Line 3, column 665, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
...pearance than other kinds of customers. so, it is more likely that this cutomer pu...
^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ded to resolve to such a conclusion. Furthermore, the vice president mentione...
^^^^^^
Line 5, column 298, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...he company to discount its spendings on the endure manufacturing process. however, it is n...
^^^^^^^^^^
Line 5, column 332, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...gs on the endure manufacturing process. however, it is not by necessity true that the c...
^^^^^^^
Line 5, column 438, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Customers
...erned with the durability of the socks. customers always compare diffent items of differe...
^^^^^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the customer to reassess the items. Finally, a reasonable person would think...
^^^^^
Transition Words or Phrases used:
actually, also, finally, first, furthermore, however, if, look, regarding, so, therefore, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 21.0 13.6137724551 154% => OK
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2241.0 2260.96107784 99% => OK
No of words: 454.0 441.139720559 103% => OK
Chars per words: 4.93612334802 5.12650576532 96% => OK
Fourth root words length: 4.61598047577 4.56307096286 101% => OK
Word Length SD: 2.76992078197 2.78398813304 99% => OK
Unique words: 192.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.422907488987 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 716.4 705.55239521 102% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 19.7664670659 51% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 45.0 22.8473053892 197% => The Avg. Sentence Length is relatively long.
Sentence length SD: 118.283599878 57.8364921388 205% => The lengths of sentences changed so frequently.
Chars per sentence: 224.1 119.503703932 188% => OK
Words per sentence: 45.4 23.324526521 195% => OK
Discourse Markers: 9.5 5.70786347227 166% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.219234076074 0.218282227539 100% => OK
Sentence topic coherence: 0.0896891685722 0.0743258471296 121% => OK
Sentence topic coherence SD: 0.0704787698046 0.0701772020484 100% => OK
Paragraph topic coherence: 0.129183694846 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.0701496320772 0.0628817314937 112% => OK
Essay readability:
automated_readability_index: 24.5 14.3799401198 170% => OK
flesch_reading_ease: 25.8 48.3550499002 53% => Flesch_reading_ease is low.
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 20.8 12.197005988 171% => OK
coleman_liau_index: 12.26 12.5979740519 97% => OK
dale_chall_readability_score: 9.0 8.32208582834 108% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 20.0 11.1389221557 180% => OK
text_standard: 25.0 11.9071856287 210% => The average readability is very high. Good job!
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.