The following memorandum is from the business manager of Happy Pancake House restaurants.
"Butter has now been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. Only about 2 percent of customers have complained, indicating that 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers cannot distinguish butter from margarine or they use the term 'butter' to refer to either butter or margarine. Thus, to avoid the expense of purchasing butter and to increase profitability, the Happy Pancake House should extend this cost-saving change to its restaurants in the southeast and northeast as well."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author concludes that it is okay to change from butter to margarine since little complaints have been made about the change. Such claim may seem plausible however the passage is rife with holes and assumptions. It requires more information, needs clarification, and should eliminate the mistake of oversimplification for the author's memorandum to be justified.
First of all, after the reading memorandum, one might think that the reason there were little complaints about the change lacks of justifiable evidence. Those who were unsatisfied with the change of the taste simply might not have come anymore instead of visiting the restaurant again to complain about it. Furthermore, the pool of customers might have changed from those who preferred butter over margarine to those who favored margarine instead of butter. This might be the reason why 98 out of 100 customers were satisfied with the change. Or else, even though the customers did distinguish the change of taste, they might not have complained about it to not make a scene.
In addition, some might question that the reason the restaurant replaced butter to margarine could be due to a special occasion. The restaurant could have designed a menu that is specifically suited for margarines instead of butter. If this was the case, not many customers would have complained about the change because the replacement is plausible and could be justified. Some might even argue that the cost of the menu might have been lowered. Even if the quality of the taste was undercut, if the cost of the menu declined, not a lot of customers would have been unsatisfied with the change. They would simply think that the taste is reasonable because the it costs less than before.
In conclusion, even though the author's memorandum might seem plausible, through shrewd investigation and considering various factors in the passage, it does not stand a chance to be justified. The author should be more clear, needs to provide the readers more reasonable information, and needs to be cautious of making mistakes such as oversimplification.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 4 2
No. of Sentences: 16 15
No. of Words: 341 350
No. of Characters: 1714 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.297 4.7
Average Word Length: 5.026 4.6
Word Length SD: 2.785 2.4
No. of Words greater than 5 chars: 115 100
No. of Words greater than 6 chars: 84 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.312 21.0
Sentence Length SD: 4.7 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.371 0.35
Sentence-Para Coherence: 0.371 0.50
Sentence-Sentence Coherence: 0.105 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 330, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...e mistake of oversimplification for the authors memorandum to be justified. First of a...
^^^^^^^
Line 3, column 658, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'it'?
Suggestion: the; it
...nk that the taste is reasonable because the it costs less than before. In conclusion,...
^^^^^^
Line 4, column 32, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...before. In conclusion, even though the authors memorandum might seem plausible, throug...
^^^^^^^
Transition Words or Phrases used:
but, first, furthermore, however, if, may, so, in addition, in conclusion, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1750.0 2260.96107784 77% => OK
No of words: 341.0 441.139720559 77% => More content wanted.
Chars per words: 5.13196480938 5.12650576532 100% => OK
Fourth root words length: 4.29722995808 4.56307096286 94% => OK
Word Length SD: 2.8861788097 2.78398813304 104% => OK
Unique words: 154.0 204.123752495 75% => More unique words wanted.
Unique words percentage: 0.451612903226 0.468620217663 96% => OK
syllable_count: 543.6 705.55239521 77% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 32.4282260346 57.8364921388 56% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 109.375 119.503703932 92% => OK
Words per sentence: 21.3125 23.324526521 91% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.17770903615 0.218282227539 81% => OK
Sentence topic coherence: 0.06942741227 0.0743258471296 93% => OK
Sentence topic coherence SD: 0.0542773534831 0.0701772020484 77% => OK
Paragraph topic coherence: 0.106035440963 0.128457276422 83% => OK
Paragraph topic coherence SD: 0.0592001629664 0.0628817314937 94% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.47 12.5979740519 99% => OK
dale_chall_readability_score: 7.6 8.32208582834 91% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.