The following memorandum is from the business manager of Happy Pancake House restaurants."Butter has now been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. Only about 2 percent of customers have compla

According to this memorandum, the author found the changing that butter replaced by margarine in the restaurants throughout the southwestern US did not bring about huge complaints by customers, thus he plans to keep on this change and extending to northeast of US as well. There are some loopholes in this statement, we should evaluate them carefully.

To begin with, the reasoning that 2 percent of custmers' compaining means 98 percent of customers' agreements is problematic. There is a high possiblity that among the 98 percent of customers, most of them would not compain this change, instead they will go to another restaurant directly given there are so many restaurants available for them. Thus the customers are losing silently. The author should not ignore the power of silent majority, so he should make a deep survey to find out if they are really OK with this changing.

In addition, even if the servers' reporting that a number of customers who ask for butter do not complain this changing, and they could not distinguish butter from margarine or the do not care about these two terms, we can not conclude this change is favorable and operative.Firstly, the number of customers we discussed above is opaque in ratio, we do not know they represent how many customers in percent to all the customers, maybe they just took a trivial part.Secondly, we do not know how many people who complain this change when they ask for butter instead, this number,especially ration in all the customer is more significant than the previous one.So the author should focus on the complaints from the restarants because they reflect real conditions in this change.Thirdly, on the other hand, as we learned at schools, if a person who can not tolerate diary-product in food. which mean allergic to them, the can detect whether this food contains diary. Thus if the butter replaced by margarine, some of the customers could find it. Thus this report from the servers does not support the author's conclusion.

Finally, it would be unpredictable even catastrophic if the manager replicate this change in northeast restaurants. We do not know the business environments and local markets which are different with the southeast of US. As we discussed, this change would not be favorable to the restaurants in southeast, let alone in other parts of US, which would be harder to predict. Maybe local people would not welcome this change with high possiblity.

In closing, I fully comprehend this manager who want to save the cost of operating restaurants. While his conslusion is not well supported by evidence. To support his idea, he should make more survey locally to find out whehter the customer like this change.

Votes
Average: 4.9 (3 votes)
Essay Categories

Grammar and spelling errors:
Line 3, column 344, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...so many restaurants available for them. Thus the customers are losing silently. The ...
^^^^
Line 5, column 177, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ot distinguish butter from margarine or the do not care about these two terms, we can ...
^^^^^^
Line 5, column 275, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Firstly
... this change is favorable and operative.Firstly, the number of customers we discussed a...
^^^^^^^
Line 5, column 465, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Secondly
...rs, maybe they just took a trivial part.Secondly, we do not know how many people who com...
^^^^^^^^
Line 5, column 576, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , especially
...they ask for butter instead, this number,especially ration in all the customer is more sign...
^^^^^^^^^^^
Line 5, column 657, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: So
... more significant than the previous one.So the author should focus on the complain...
^^
Line 5, column 774, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Thirdly
... reflect real conditions in this change.Thirdly, on the other hand, as we learned at sc...
^^^^^^^
Line 5, column 884, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Which
...can not tolerate diary-product in food. which mean allergic to them, the can detect w...
^^^^^
Line 5, column 962, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...etect whether this food contains diary. Thus if the butter replaced by margarine, so...
^^^^
Line 5, column 1004, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...us if the butter replaced by margarine, some of the customers could find it. Thus this repo...
^^^^^^^^^^^
Line 5, column 1041, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...e, some of the customers could find it. Thus this report from the servers does not s...
^^^^
Line 5, column 1096, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...t from the servers does not support the authors conclusion. Finally, it would be unp...
^^^^^^^
Line 9, column 97, Rule ID: SENTENCE_FRAGMENT[1]
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...save the cost of operating restaurants. While his conslusion is not well supported by...
^^^^^

Transition Words or Phrases used:
but, finally, first, firstly, if, may, really, second, secondly, so, third, thirdly, thus, well, while, in addition, to begin with, on the other hand

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 53.0 28.8173652695 184% => Less pronouns wanted
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 3.0 16.3942115768 18% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 2264.0 2260.96107784 100% => OK
No of words: 451.0 441.139720559 102% => OK
Chars per words: 5.0199556541 5.12650576532 98% => OK
Fourth root words length: 4.60833598836 4.56307096286 101% => OK
Word Length SD: 2.90454968407 2.78398813304 104% => OK
Unique words: 219.0 204.123752495 107% => OK
Unique words percentage: 0.485587583149 0.468620217663 104% => OK
syllable_count: 677.7 705.55239521 96% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 5.0 8.76447105788 57% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK

Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 189.833345232 57.8364921388 328% => The lengths of sentences changed so frequently.
Chars per sentence: 133.176470588 119.503703932 111% => OK
Words per sentence: 26.5294117647 23.324526521 114% => OK
Discourse Markers: 8.76470588235 5.70786347227 154% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.0955614860544 0.218282227539 44% => OK
Sentence topic coherence: 0.0353824933609 0.0743258471296 48% => OK
Sentence topic coherence SD: 0.0311331092011 0.0701772020484 44% => Sentences are similar to each other.
Paragraph topic coherence: 0.0608475390277 0.128457276422 47% => OK
Paragraph topic coherence SD: 0.0205519028162 0.0628817314937 33% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 53.55 48.3550499002 111% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 8.25 8.32208582834 99% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?

---------------------

Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Sentence: To begin with, the reasoning that 2 percent of custmers' compaining means 98 percent of customers' agreements is problematic.
Error: custmers Suggestion: customers
Error: compaining Suggestion: complaining

Sentence: There is a high possiblity that among the 98 percent of customers, most of them would not compain this change, instead they will go to another restaurant directly given there are so many restaurants available for them.
Error: compain Suggestion: complain
Error: possiblity Suggestion: possibility

Sentence: people who complain this change when they ask for butter instead, this number,especially ration in all the customer is more significant than the previous one.So the author should focus on the complaints from the restarants because they reflect real conditions in this change.Thirdly, on the other hand, as we learned at schools, if a person who can not tolerate diary-product in food. which mean allergic to them, the can detect whether this food contains diary.
Error: diary-product Suggestion: diary product
Error: restarants Suggestion: restaurants

Sentence: Maybe local people would not welcome this change with high possiblity.
Error: possiblity Suggestion: possibility

Sentence: While his conslusion is not well supported by evidence.
Error: conslusion Suggestion: conclusion

Sentence: To support his idea, he should make more survey locally to find out whehter the customer like this change.
Error: whehter Suggestion: whether

---------------------

Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 456 350
No. of Characters: 2199 1500
No. of Different Words: 211 200
Fourth Root of Number of Words: 4.621 4.7
Average Word Length: 4.822 4.6
Word Length SD: 2.639 2.4
No. of Words greater than 5 chars: 154 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 62 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.824 21.0
Sentence Length SD: 22.958 7.5
Use of Discourse Markers (%): 0.647 0.12
Sentence-Text Coherence: 0.314 0.35
Sentence-Para Coherence: 0.563 0.50
Sentence-Sentence Coherence: 0.16 0.07
Number of Paragraphs: 5 5