The following is a memorandum from the business manager of a television station. "Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
The author claims that the company should restore the time to report weather and local news to catch more people to watch the news and avoid to loss more advertising. However, the reader needs further proof to verify the argument offer by the author.
The author indicate that more and more complaints about the changes that the news don't report the weather and the local news, so the author suggests the news should add more local news and the weather report. However, the author doesn't indicate how much of the complaints are be, also, the author doesn't show the percentage of the complaints to the residents live in the local cities. If the complains are inly ten argument or even lower, the news company shouldn't change the news program by those fewer people. Also, even there might become hundreds people argue the news and recommend to change the news, there might be thousands or millions people line in the city that the number of the complaints cannot represent the whole residents in the city. The author needs to prove more evidence to strength the argument to make all readers convincing.
The author also says the local businesses, used to advertising during the late-night news program, are canceled the advertising contracts that the company should restore the time to weather and local news to attract more people watch the TV and avoid to lose more advertising contracts. Nevertheless, the author doesn't explain why the local businesses canceled the advertising contract, there might be another reasons to cancel it. Just like the price to post the advertisement is too high that local businesses don't want to pay such high price to broadcast the advertisement. Or the local business is become bankrupt that they don't have any money to pay the price to the advertisement so they cancel the contract with the news company. Also, the product of the consumer might not watch the late-night news so the consumer won't see the advertisement to buy the business products. There are myriads of reason that the local business cancels the contracts with the news company, so the author needs to elaborate clear evidences to reinforce the argument.
Therefore, to change the later-news program from national news to local and weather news must need a lot of money to improve since the faculty need to change their works and the company has to find the weather specialize professor to predict the weather that it might cost more money than the contracts they lose. Because the news has to change the national to local, the source they find must all change to local news that the group, they have already establish and elaborate for years, might be cancel. Besides, handle and make a new group need money and time to sure the group can elaborate as well as they thought, if the group always be struggle that the news might always in danger about no news can report. By those reason, the author still need to think the argument is really helpful or not.
Although the author's prescription seems plausible, it still fail to convincing the reader since it miss the evidence to proof the argument, thus, the author need to elaborate and support the evidence to make all readers convince it.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 554 350
No. of Characters: 2603 1500
No. of Different Words: 195 200
Fourth Root of Number of Words: 4.852 4.7
Average Word Length: 4.699 4.6
Word Length SD: 2.377 2.4
No. of Words greater than 5 chars: 170 100
No. of Words greater than 6 chars: 119 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.778 21.0
Sentence Length SD: 10.659 7.5
Use of Discourse Markers (%): 0.778 0.12
Sentence-Text Coherence: 0.405 0.35
Sentence-Para Coherence: 0.405 0.50
Sentence-Sentence Coherence: 0.154 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 12, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'indicates'.
Suggestion: indicates
...gument offer by the author. The author indicate that more and more complaints about the...
^^^^^^^^
Line 2, column 83, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...plaints about the changes that the news dont report the weather and the local news, ...
^^^^
Line 2, column 229, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...the weather report. However, the author doesnt indicate how much of the complaints are...
^^^^^^
Line 2, column 276, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'been'.
Suggestion: been
...indicate how much of the complaints are be, also, the author doesnt show the perce...
^^
Line 2, column 297, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...the complaints are be, also, the author doesnt show the percentage of the complaints t...
^^^^^^
Line 2, column 456, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: shouldn't
...rgument or even lower, the news company shouldnt change the news program by those fewer ...
^^^^^^^^
Line 3, column 246, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'avoid losing'.
Suggestion: avoid losing
...to attract more people watch the TV and avoid to lose more advertising contracts. Nevertheles...
^^^^^^^^^^^^^
Line 3, column 312, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ing contracts. Nevertheless, the author doesnt explain why the local businesses cancel...
^^^^^^
Line 3, column 512, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ement is too high that local businesses dont want to pay such high price to broadcas...
^^^^
Line 3, column 628, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...l business is become bankrupt that they dont have any money to pay the price to the ...
^^^^
Line 4, column 453, Rule ID: HAVE_PART_AGREEMENT[2]
Message: Possible agreement error -- use past participle here: 'established'.
Suggestion: established
... news that the group, they have already establish and elaborate for years, might be cance...
^^^^^^^^^
Line 4, column 632, Rule ID: ADVERB_WORD_ORDER[10]
Message: The adverb 'always' is usually put between 'be' and 'struggle'.
Suggestion: be always struggle
...e as well as they thought, if the group always be struggle that the news might always in danger ab...
^^^^^^^^^^^^^^^^^^
Line 5, column 61, Rule ID: IT_VBZ[1]
Message: Did you mean 'fails'?
Suggestion: fails
... prescription seems plausible, it still fail to convincing the reader since it miss ...
^^^^
Transition Words or Phrases used:
also, besides, however, if, nevertheless, really, so, still, therefore, thus, well, as to, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2651.0 2260.96107784 117% => OK
No of words: 546.0 441.139720559 124% => OK
Chars per words: 4.85531135531 5.12650576532 95% => OK
Fourth root words length: 4.83390555256 4.56307096286 106% => OK
Word Length SD: 2.42109648592 2.78398813304 87% => OK
Unique words: 213.0 204.123752495 104% => OK
Unique words percentage: 0.39010989011 0.468620217663 83% => More unique words wanted or less content wanted.
syllable_count: 803.7 705.55239521 114% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 62.1275321167 57.8364921388 107% => OK
Chars per sentence: 147.277777778 119.503703932 123% => OK
Words per sentence: 30.3333333333 23.324526521 130% => OK
Discourse Markers: 5.61111111111 5.70786347227 98% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.275220139984 0.218282227539 126% => OK
Sentence topic coherence: 0.101216747121 0.0743258471296 136% => OK
Sentence topic coherence SD: 0.0819993389408 0.0701772020484 117% => OK
Paragraph topic coherence: 0.158142017302 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0805854521363 0.0628817314937 128% => OK
Essay readability:
automated_readability_index: 16.6 14.3799401198 115% => OK
flesch_reading_ease: 49.49 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 11.5 12.5979740519 91% => OK
dale_chall_readability_score: 7.52 8.32208582834 90% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.