The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with out station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. There fore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The television station's idea to, "restore the time devoted to weather and local news to its former level," may sound like an obvious choice to please their customer base, but there are more factors to take into consideration before doing so. It is important for a business to not draw conclusions from one piece of evidence, but to consider all evidence before making a hasty decision.
We see from the business manager's statement that the television station has lost local business advertisements as well as received numerous complaints about the network's switch from local coverage to national coverage. We don't see, however, whether or not the station's total viewers have changed since the change. There could be a scenario in which the total viewership has increased since the change from local news to national news, but we would not see this from the complaints received. There may be a smaller subset of viewers who originally liked the local news, but are now outnumbered by an audience who enjoys watching the national news. These viewers would likely not solicit any complaints because they are enjoying the new coverage. In a similar manner, growth in the audience of national news coverage may also open up the possibility of replacing the local advertisements that are canceling their contracts with national companies that would sign new contracts to advertise on the network. Without considering more specific evidence that is needed from the station, a hasty decision would likely not be wise and could be detrimental to the growth and longevity of the station.
The complaints alone may appear to represent the audience as a whole, yet this may not be true. Companies that go through a change will often face push-back from their original customers, but the change may be for the better of the company. The manager may feel like a change back to the original programming is needed based on the evidence given, it is important to view all data before making a decision.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 4 2
No. of Sentences: 12 15
No. of Words: 333 350
No. of Characters: 1629 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.272 4.7
Average Word Length: 4.892 4.6
Word Length SD: 2.637 2.4
No. of Words greater than 5 chars: 117 100
No. of Words greater than 6 chars: 92 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.75 21.0
Sentence Length SD: 8.084 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.387 0.35
Sentence-Para Coherence: 0.556 0.50
Sentence-Sentence Coherence: 0.156 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 1, column 110, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , &apos
...ather and local news to its former level,' may sound like an obvious choice to pl...
^^^^^^
Line 3, column 26, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
... decision. We see from the business managers statement that the television station h...
^^^^^^^^
Line 3, column 223, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...local coverage to national coverage. We dont see, however, whether or not the statio...
^^^^
Line 3, column 242, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...ational coverage. We dont see, however, whether or not the stations total viewers have changed...
^^^^^^^^^^^^^^
Line 3, column 746, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "In a similar manner" with adverb for "similar"; eg, "in a hasty manner" with "hastily".
...use they are enjoying the new coverage. In a similar manner, growth in the audience of national new...
^^^^^^^^^^^^^^^^^^^
Line 5, column 320, Rule ID: NEEDS_FIXED[1]
Message: "needed based" is only accepted in certain dialects. For something more widely acceptable, try 'basing' or 'to be based'.
Suggestion: basing; to be based
...k to the original programming is needed based on the evidence given, it is important ...
^^^^^
Transition Words or Phrases used:
also, but, however, if, may, so, well, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1672.0 2260.96107784 74% => OK
No of words: 332.0 441.139720559 75% => More content wanted.
Chars per words: 5.03614457831 5.12650576532 98% => OK
Fourth root words length: 4.2685907696 4.56307096286 94% => OK
Word Length SD: 2.71541114496 2.78398813304 98% => OK
Unique words: 170.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.512048192771 0.468620217663 109% => OK
syllable_count: 533.7 705.55239521 76% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 54.010544238 57.8364921388 93% => OK
Chars per sentence: 139.333333333 119.503703932 117% => OK
Words per sentence: 27.6666666667 23.324526521 119% => OK
Discourse Markers: 4.08333333333 5.70786347227 72% => OK
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.235923383997 0.218282227539 108% => OK
Sentence topic coherence: 0.083822105207 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.074414781192 0.0701772020484 106% => OK
Paragraph topic coherence: 0.141539407594 0.128457276422 110% => OK
Paragraph topic coherence SD: 0.0761169467012 0.0628817314937 121% => OK
Essay readability:
automated_readability_index: 16.1 14.3799401198 112% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 12.25 12.5979740519 97% => OK
dale_chall_readability_score: 8.45 8.32208582834 102% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Minimum four paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.