The business manager of a television company argues that, in order to attract more audience and restore their advertising revenue, company should restore their earlier method of allocating more time to local news and weather. However, this argument is based on several unwarranted assumptions and following 3 evidence at the least should be provided to better evaluate the argument.
Firstly, the manager assumes that, the complaints received over the past year were due to the length of time allocated for local news and weather. But this may not be true. It's possible that users are complaining about the quality of local news and weather content it self rather than time allocated for it. May be the news was focusing on a particular area's happenings rather than giving a comprehensive view of the whole locality. May be the news presented is inaccurate and viewers are angry about it. So to understand what exactly did user complain about, the manager has to elaborate on the complaints details. If they are not related to the time length of the local news, this will seriously weakens managers argument.
Secondly, Manager presumes that, decrease in time length of the local news caused cancellation of advertisement contracts. However, cancellation of such deal could have happened because of various factors. For instance, the company which advertised may want to shut down it's business in this locality for losses in recent years. That in turn might have happened because of a better competetor. None of them can be attributed to the time allotement to local news and weather. Or the company has become so popular among the locals that it doesn't have to waste money on advertising at all. In such scenario's the author's argument of increasing back the time length for local news to restore advertising revenue is pretty irrelevant. To further evaluate arguments relavance, manager has to provide evidence to support that, indeed companies stopped advertising because of local news and weather time length.
Thirdly, manager implies the modification done in previous year to allot more time to national news should be retriewed. However, this modification during previous year might have been done to address some other business issues. For instance, most of the audience would have demanded for more coverage and elaborate discussion on national news and they are happy with this modification. Retriewing this might in turn have consequences to business were audience become unhappy again and unsubscribe from this channel. To avoid any such consequences, Manager must provide evidence to support that, removing earlier modification of time length, will not impact the firm's business much.
In conclusion, mentioned argument of the manager to restore time length for local news has several loop holes. He has to provide evidence to support that audience complaints and advertisement contract cancellation were result of short time allocated for local news and weather. He also needs to provide evidence to prove that removing earlier modification will not have serious consequences to further evalute his argument.
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 12 2
No. of Spelling Errors: 10 2
No. of Sentences: 25 15
No. of Words: 498 350
No. of Characters: 2582 1500
No. of Different Words: 219 200
Fourth Root of Number of Words: 4.724 4.7
Average Word Length: 5.185 4.6
Word Length SD: 2.697 2.4
No. of Words greater than 5 chars: 198 100
No. of Words greater than 6 chars: 167 80
No. of Words greater than 7 chars: 102 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.92 21.0
Sentence Length SD: 5.796 7.5
Use of Discourse Markers (%): 0.64 0.12
Sentence-Text Coherence: 0.324 0.35
Sentence-Para Coherence: 0.502 0.50
Sentence-Sentence Coherence: 0.114 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 266, Rule ID: IT_SELF[1]
Message: Did you mean 'itself'?
Suggestion: itself
...ality of local news and weather content it self rather than time allocated for it. May ...
^^^^^^^
Line 3, column 313, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
... rather than time allocated for it. May be the news was focusing on a particular a...
^^
Line 3, column 438, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...hensive view of the whole locality. May be the news presented is inaccurate and vi...
^^
Line 3, column 619, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... elaborate on the complaints details. If they are not related to the time length ...
^^
Line 3, column 700, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'weaken'
Suggestion: weaken
... of the local news, this will seriously weakens managers argument. Secondly, Manager...
^^^^^^^
Line 5, column 538, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ome so popular among the locals that it doesnt have to waste money on advertising at a...
^^^^^^
Line 5, column 610, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...vertising at all. In such scenarios the authors argument of increasing back the time le...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, may, second, secondly, so, third, thirdly, as to, for instance, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 71.0 55.5748502994 128% => OK
Nominalization: 29.0 16.3942115768 177% => OK
Performance on vocabulary words:
No of characters: 2637.0 2260.96107784 117% => OK
No of words: 497.0 441.139720559 113% => OK
Chars per words: 5.30583501006 5.12650576532 103% => OK
Fourth root words length: 4.72159896747 4.56307096286 103% => OK
Word Length SD: 2.75519801705 2.78398813304 99% => OK
Unique words: 221.0 204.123752495 108% => OK
Unique words percentage: 0.444668008048 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 844.2 705.55239521 120% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.2524831532 57.8364921388 70% => OK
Chars per sentence: 105.48 119.503703932 88% => OK
Words per sentence: 19.88 23.324526521 85% => OK
Discourse Markers: 4.68 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.345605621304 0.218282227539 158% => OK
Sentence topic coherence: 0.11447287892 0.0743258471296 154% => OK
Sentence topic coherence SD: 0.0798185548065 0.0701772020484 114% => OK
Paragraph topic coherence: 0.211105150562 0.128457276422 164% => OK
Paragraph topic coherence SD: 0.0422327856994 0.0628817314937 67% => OK
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.52 12.5979740519 107% => OK
dale_chall_readability_score: 7.98 8.32208582834 96% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.