The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In my view the statement stated here has many flaws in it that it staes that the viewers and revenues are decreased due to short time allocated to the weather and local news.
The speaker has not proven the evidence for us to directly agree with the assumption made by him about the channel. There are flaws in it like- 1) Maybe the advertising company have any other reason to stop advertising or 2) The weather forecast or local news was not biased or any other issue.
Firsly, we will have a look on the major flaw identified that the advertising company has stopped advertising. The speaker have not stated the reason to believe that company has stopped advertising due to short time given to weather and local news. There maybe reasons like, the company had contract foe that period only for the advertising, maybe the advertising has not impacted the people to buy or use their service or product or maybe the advertising has been shifted to any other channel having more viewers. One can also state the reason that, maybe the company has been closed or impeded the production of that product or service or there are numerous reasons for that. If the speaker assumes the people to believe in his assumption on this then speaker will have to provide evidences like the company has stated that they have stopped advertising because the time allocated for weather anbd local news is short.
Second flaw in the statemanet is that the speakers says that number of viewers have concerns or complaints about the weather or local news. But it is not been explained explicitly that the compalints are because short time is allocated for weather or local news. Maybe, the reasons are - the coverage of the weather or local news is short, a major news is not broadcasted and instead of that a news is broadcasted because which is of low importance or the reasons maybe that the news channel has not covered the or informed their viewers that a storm or any other calamities are going to happen on these dates so as to create vigilance or may have stated the wrong or fake news.
Additionaly, it is also stated that the broadcast was happening at the late night. Then, maybe the viewers want their coverage during daytime or maybe before late nights. The target audience of the company may not be watching the channel at late-nights and therefore, they have stopped advertising. Since, as there is no evidences for these issues also one cannot finally come to the conclusion madee by the speaker.
Thus, according to these flaws, one cannot assume that these are reasoons for the company to stop its advertising ort the complaints the viewers are having about the channel without proven evidences.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 468 350
No. of Characters: 2186 1500
No. of Different Words: 177 200
Fourth Root of Number of Words: 4.651 4.7
Average Word Length: 4.671 4.6
Word Length SD: 2.405 2.4
No. of Words greater than 5 chars: 143 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.25 21.0
Sentence Length SD: 15.279 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.385 0.35
Sentence-Para Coherence: 0.649 0.50
Sentence-Sentence Coherence: 0.143 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 11, column 341, Rule ID: A_UNCOUNTABLE[3]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'major news'.
Suggestion: major news
... of the weather or local news is short, a major news is not broadcasted and instead of that ...
^^^^^^^^^^^^
Line 11, column 393, Rule ID: A_UNCOUNTABLE[1]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'news'.
Suggestion: news
... is not broadcasted and instead of that a news is broadcasted because which is of low ...
^^^^^^
Line 11, column 611, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...ties are going to happen on these dates so as to create vigilance or may have stated the...
^^^^^^^^
Line 15, column 310, Rule ID: THERE_S_MANY[4]
Message: Did you mean 'there are no evidences'?
Suggestion: there are no evidences
...hey have stopped advertising. Since, as there is no evidences for these issues also one cannot finall...
^^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, if, look, may, second, so, then, therefore, thus, as to, in my view
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 25.0 11.1786427146 224% => Less conjunction wanted
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2243.0 2260.96107784 99% => OK
No of words: 468.0 441.139720559 106% => OK
Chars per words: 4.79273504274 5.12650576532 93% => OK
Fourth root words length: 4.65116196802 4.56307096286 102% => OK
Word Length SD: 2.45449768773 2.78398813304 88% => OK
Unique words: 188.0 204.123752495 92% => More unique words wanted.
Unique words percentage: 0.401709401709 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 711.9 705.55239521 101% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 81.1243018075 57.8364921388 140% => OK
Chars per sentence: 140.1875 119.503703932 117% => OK
Words per sentence: 29.25 23.324526521 125% => OK
Discourse Markers: 5.4375 5.70786347227 95% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.183423764684 0.218282227539 84% => OK
Sentence topic coherence: 0.0774904301712 0.0743258471296 104% => OK
Sentence topic coherence SD: 0.0744272475318 0.0701772020484 106% => OK
Paragraph topic coherence: 0.108428764046 0.128457276422 84% => OK
Paragraph topic coherence SD: 0.0823685825485 0.0628817314937 131% => OK
Essay readability:
automated_readability_index: 15.8 14.3799401198 110% => OK
flesch_reading_ease: 50.5 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 11.09 12.5979740519 88% => OK
dale_chall_readability_score: 7.23 8.32208582834 87% => OK
difficult_words: 64.0 98.500998004 65% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.