Though it seems that the business manager of this television station may have articulated the recommendation with plausible contexts, the implementation of this recommendation cannot be strongly supported because of its logical fallacy and a lack of evidence in explaining a causal relationship.
First of all, the author does not provide any contexts on the nature of the complaints received from viewers. For all we know, the increased discontents may not have resulted from the decreased time of the weather and local news. To ensure the caus and effect relationship, it is vital to engage with more details around the characteristics of the complaints. Are these complaints repetitive from a small number of viewers who are discontent? Are the complaints problematizing quality and coverage of weather and local news as opposed to a short length of the news? If the cause of the complaints are not due to the length, increasing the length of the show will not prove to be effective in attracting more viewership.
Along with the validation of the complaints, even if the nature of the complaints were proven to be verified, will audiences be more open to a longer weather and local news? The local viewers may prefer other types of the shows, such as local animal shows, than weather and local news, considering its opportunity costs. Thus, this aspect requires the TV station to do further research with its close audiences rather than assuming 'good old days' will deliver the job in attaining viewership.
Similarly, the rationale behind reduction in advertising contracts with local businesses is not obvious in this memorandum. The business manager assumes that local businesses ends contracts with the television station since less viewers are available for the station. Though this can be a reasonable guess, the author does not consider alternative reasons that advertising on the TV station is declining. For instance, the reduction in advertising via TV has been replaced by other mediums. With younger generations familiear with Internet and on-demand programs, advertisement on TVs may not bring profitable outlooks to local businesses anymore. Furthermore, there may be economic difficulties in local or national levels that businesses overall may have to cut the costs of advertisement. If these alternative explanations are verified, increasing the time spent on weather and local news to its previsou level will not bring a greater revenue for the station.
In short, the assertion and recommendation that the author proposes needs to be carefuly examined since the author does not provide details around contexts in the nature of the complaints from viewers and the reason behind cancelling the advertisement contracts by local shops. Moreover, viewers' wish to watch weather and local news needs to be further surveyed through a prudent control as audiences may express different perspectives on which program should be added or lenthened to watch the programs on this TV station.
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 477 350
No. of Characters: 2481 1500
No. of Different Words: 214 200
Fourth Root of Number of Words: 4.673 4.7
Average Word Length: 5.201 4.6
Word Length SD: 2.946 2.4
No. of Words greater than 5 chars: 183 100
No. of Words greater than 6 chars: 152 80
No. of Words greater than 7 chars: 105 40
No. of Words greater than 8 chars: 75 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.105 21.0
Sentence Length SD: 8.583 7.5
Use of Discourse Markers (%): 0.737 0.12
Sentence-Text Coherence: 0.34 0.35
Sentence-Para Coherence: 0.55 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 398, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
...s. Are these complaints repetitive from a small number of viewers who are discontent? Are the com...
^^^^^^^^^^^^^^^^^
Line 7, column 225, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun viewers is countable.
Suggestion: fewer
...racts with the television station since less viewers are available for the station. ...
^^^^
Transition Words or Phrases used:
first, furthermore, if, look, may, moreover, similarly, so, then, thus, for instance, in short, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 71.0 55.5748502994 128% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2535.0 2260.96107784 112% => OK
No of words: 477.0 441.139720559 108% => OK
Chars per words: 5.31446540881 5.12650576532 104% => OK
Fourth root words length: 4.67336384929 4.56307096286 102% => OK
Word Length SD: 3.01511092798 2.78398813304 108% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.465408805031 0.468620217663 99% => OK
syllable_count: 772.2 705.55239521 109% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 56.4288584545 57.8364921388 98% => OK
Chars per sentence: 133.421052632 119.503703932 112% => OK
Words per sentence: 25.1052631579 23.324526521 108% => OK
Discourse Markers: 6.15789473684 5.70786347227 108% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.262369733061 0.218282227539 120% => OK
Sentence topic coherence: 0.0890666670935 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.0749022973345 0.0701772020484 107% => OK
Paragraph topic coherence: 0.14755104816 0.128457276422 115% => OK
Paragraph topic coherence SD: 0.0416510716015 0.0628817314937 66% => OK
Essay readability:
automated_readability_index: 16.1 14.3799401198 112% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 13.81 12.5979740519 110% => OK
dale_chall_readability_score: 8.72 8.32208582834 105% => OK
difficult_words: 116.0 98.500998004 118% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.0 out of 100
Scores by essay e-grader: 4 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.