The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaint

Essay topics: The following is a memorandum from the business manager of a television station.

"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

ZhicongLiang's picture

In the memorandum, the business manager recommend an initiation of expanding the portion of local new and whether report in order to attract more viewers and advertisement investment. The managers assumes that in the e last year the decreasing late-night news coverage in nation news, local news and weather report has a deleterious impact on the relationship with local business company and local audience, as a result of which he/she also received abundant complaints. While the recommendation might be beneficial to some extent, the reasoning of this argument is unconvincing. If the assumption above is proven unwarranted, it will seriously challenge the author's recommendation.

First of all, the manager's recommendation relies heavily on the assumption that dramatically decline of both audience and advertisement revenue is seriously enough to require immediate measures be taken. Specifically, he assumes that the complaints from viewers are for less weather and local news. Based on such assumption, the writer therefore proposes formal instruction to attract more local viewers and investors. However, this assumption is potentially problematic because we are not informed with the exact reason why local businesses men withdraw their contract. In addition, nor do we know what the audiences have complained about. If it turns out that the reasoning of investment losing and views leaving are not due to the less time on local news, then the author's argument for an expansion of local news and weather in the late-night program is invalid.

In addition, the manager argues that they should expand the coverage of weather or local news in case to lose any further advertising revenues. However, this argument is based on a gratuitous assumption that the decreasing of local news and weather is the only reason of losing advertisement contract, which is unwarranted. It is of possibility that the unprofessional style of the late-night program caused the failure in attracting investment. Additionally, lack of sufficient viewers in the late night, which will lose the efficiency of the advertisement, could also serve as an alternative reason. If any of these possibilities is true,, then we are inclined to believe that other assumption could compromise the one proposed by the manager.

Even if the assumptions mentioned above are of validity, the manager’s recommendation could be unnecessary due to the doubtful assumption concerning the declining audience. It is unreasonable to assume the decreasing coverage of weather and local news is the only reason of the dramatically views fluctuation from their complaint. Without denying, the manager hastily draws an invalid conclusion. The complaints from the viewers are wanting of revision. It is equal possibility that low quality of the national news and bias from the program could also serve as another significant reason. If this program provokes the above mentioned possibilities, then the recommendation may not be enacted and we cannot therefore expect an increasing number of audience.

To put in a nutshell,, whether or not we should implement the manager's recommendation depends greatly on the validity of the assumption in the argument. If these assumption prove unwarranted, then the recommendation will be little more that the manager's wishful thinking, and accordingly we need to consider other alternative and convincing solutions to tackle this program's difficulty.

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Comments

Grammar and spelling errors:
Line 2, column 198, Rule ID: AGREEMENT_SENT_START[1]
Message: You should probably use 'assume'.
Suggestion: assume
... advertisement investment. The managers assumes that in the e last year the decreasing ...
^^^^^^^
Line 2, column 660, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ranted, it will seriously challenge the authors recommendation. First of all, the m...
^^^^^^^
Line 4, column 19, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...s recommendation. First of all, the managers recommendation relies heavily on the as...
^^^^^^^^
Line 4, column 769, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...o the less time on local news, then the authors argument for an expansion of local news...
^^^^^^^
Line 6, column 640, Rule ID: DOUBLE_PUNCTUATION
Message: Two consecutive commas
Suggestion: ,
...n. If any of these possibilities is true,, then we are inclined to believe that ot...
^^
Line 8, column 435, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...lusion. The complaints from the viewers are wanting of revision. It is equal possibility th...
^^^^^^^^^^^
Line 11, column 21, Rule ID: DOUBLE_PUNCTUATION
Message: Two consecutive commas
Suggestion: ,
... of audience. To put in a nutshell,, whether or not we should implement the ...
^^
Line 11, column 24, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
... audience. To put in a nutshell,, whether or not we should implement the managers recomm...
^^^^^^^^^^^^^^
Line 11, column 63, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
... whether or not we should implement the managers recommendation depends greatly on the v...
^^^^^^^^
Line 11, column 157, Rule ID: THIS_NNS[2]
Message: Did you mean 'this assumption' or 'these assumptions'?
Suggestion: this assumption; these assumptions
...y of the assumption in the argument. If these assumption prove unwarranted, then the recommendat...
^^^^^^^^^^^^^^^^

Transition Words or Phrases used:
accordingly, also, first, however, if, may, so, then, therefore, while, in addition, such as, as a result, first of all

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 67.0 55.5748502994 121% => OK
Nominalization: 38.0 16.3942115768 232% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 2936.0 2260.96107784 130% => OK
No of words: 531.0 441.139720559 120% => OK
Chars per words: 5.52919020716 5.12650576532 108% => OK
Fourth root words length: 4.80035803286 4.56307096286 105% => OK
Word Length SD: 3.23081631693 2.78398813304 116% => OK
Unique words: 242.0 204.123752495 119% => OK
Unique words percentage: 0.455743879473 0.468620217663 97% => OK
syllable_count: 923.4 705.55239521 131% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK

Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 54.6188027202 57.8364921388 94% => OK
Chars per sentence: 127.652173913 119.503703932 107% => OK
Words per sentence: 23.0869565217 23.324526521 99% => OK
Discourse Markers: 5.17391304348 5.70786347227 91% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 18.0 6.88822355289 261% => Less negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.308596022071 0.218282227539 141% => OK
Sentence topic coherence: 0.090340342827 0.0743258471296 122% => OK
Sentence topic coherence SD: 0.0901572008549 0.0701772020484 128% => OK
Paragraph topic coherence: 0.184042698099 0.128457276422 143% => OK
Paragraph topic coherence SD: 0.0759922506106 0.0628817314937 121% => OK

Essay readability:
automated_readability_index: 16.2 14.3799401198 113% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 15.09 12.5979740519 120% => OK
dale_chall_readability_score: 9.03 8.32208582834 109% => OK
difficult_words: 143.0 98.500998004 145% => OK
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

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