The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The business manager of WLSS television station is of the view that they should include more weather and local news on all their news programs. This suggestion comes from the fact that since they have devoted their late night news program to covering more national news instead of weather and local news, there have been many complaints from viewers. Moreover, their advertisers have cancelled the contracts. Thus, the business manager feels that the change should be made to attract more viewers and also avoid losing more advertising revenues. However, the business manager does not venture into finding out other possible reasons of complaints and cancellation of advertising contracts. Therefore, this argument presented by him can be called narrowly perceived.
The business manager mentions that the complaints of the viewers were regarding the station's coverage of weather and local news. However, there is no mention of what the viewers want or what the nature of their complaint is. It cannot be established by the argument if the viewers actually want more coverage of local and weather news. It is possible that their complaints are regarding wrongly telecast news or concentration over limited area of local or weather news. It is also possible that their complaints are not regarding late-night news programs that have started covering more national news. It is likely that the viewers have complaints regarding the weather and local news covered in general by the television station.
Further, the writer says that the local businesses had cancelled their advertising contracts of the late night news programs. However, the writer does not site in vivid terms what the reason of their cancellation of contract is. It is possible that those who had cancelled their contracts were is a financial crisis and could not pay for their advertisements. It is also not known if the businesses had withdrawn their advertising only from the late night news programs or from all the programs of the television station. It is possible that they are not happy with the result of advertising on the television station and want to withdraw their support to the station altogether. Therefore, this may not be due to the late night news programs telecasting more national news. What the writer suggests holds true only if these businesses had withdrawn their advertising of the late night news programs, but the argument fails to give details of the cancellation. This makes the reader believe that there could be other reasons for this cancellation.
Last but not the least, the suggestion made by the writer is based on the conclusion drawn by the writer that late night news programs are not popular with viewers and businesses. However, this conclusion is extended to all the news programs of the television station, which is taking it too far. The writer says that in order to attract viewers and avoid losing any further advertising revenues they should expand the coverage of weather and local news in all their news programs. In the argument, however, he only speaks of the late night programs losing viewership and advertisement contracts. Therefore, this suggestion is doubtful and farfetched.
On the whole, the argument loses its convincing power when viewed critically. It fails to establish the exact reason behind the complaints of the viewers and cancellation of advertising contracts. Hence, the writer should think logically and come to a better conclusion after going through the above given discussion.
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 28 15
No. of Words: 568 350
No. of Characters: 2902 1500
No. of Different Words: 199 200
Fourth Root of Number of Words: 4.882 4.7
Average Word Length: 5.109 4.6
Word Length SD: 2.636 2.4
No. of Words greater than 5 chars: 202 100
No. of Words greater than 6 chars: 172 80
No. of Words greater than 7 chars: 118 40
No. of Words greater than 8 chars: 73 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.286 21.0
Sentence Length SD: 6.723 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.332 0.35
Sentence-Para Coherence: 0.499 0.50
Sentence-Sentence Coherence: 0.109 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 381, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'showcase the latest'.
Suggestion: showcase the latest
...uld not stick to a channel who does not showcase latest news. The customer may be also interest...
^^^^^^^^^^^^^^^
Line 5, column 305, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...he viewership may be decreased and they dont want to waste their hard-earned money. ...
^^^^
Line 5, column 470, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...er inundating them with advertisements. There may be several other reasons which...
^^^
Transition Words or Phrases used:
also, but, first, lastly, may, second, so, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1784.0 2260.96107784 79% => OK
No of words: 348.0 441.139720559 79% => More content wanted.
Chars per words: 5.12643678161 5.12650576532 100% => OK
Fourth root words length: 4.31911543099 4.56307096286 95% => OK
Word Length SD: 2.66958308296 2.78398813304 96% => OK
Unique words: 171.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.491379310345 0.468620217663 105% => OK
syllable_count: 546.3 705.55239521 77% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 49.9845959651 57.8364921388 86% => OK
Chars per sentence: 93.8947368421 119.503703932 79% => OK
Words per sentence: 18.3157894737 23.324526521 79% => OK
Discourse Markers: 2.84210526316 5.70786347227 50% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.415840349954 0.218282227539 191% => OK
Sentence topic coherence: 0.125913509024 0.0743258471296 169% => OK
Sentence topic coherence SD: 0.139938707104 0.0701772020484 199% => OK
Paragraph topic coherence: 0.221848900875 0.128457276422 173% => OK
Paragraph topic coherence SD: 0.183182997105 0.0628817314937 291% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 11.9 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.47 12.5979740519 99% => OK
dale_chall_readability_score: 7.84 8.32208582834 94% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.