The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The decision of the advertising director of the Super Screen Movie Production Company regarding allocating a greater share of its budget for advertising to create awareness that their movies are of good quality doesn't seem logical.
Firstly, let us consider the recent report which states that fewer people had attended their movies, the analysis must be done on whether peoples percentage of attending the films had been decreased or only to their films. If its the only case for their movies, then an alternative had to be planned to retrieve the audience, otherwise we can conclude that people nowadays, are busy with their schedule and they are not attending movies.
Next, we can't consider the positive reviews of the movie reviewers, because they might not be reviewed by all the people who had watched the movie. The cult followers of the actors in the movie might have reviewed it positively, so accordingly one can't come to a conclusion that their movies are of good quality.
Based on the reviews, the Production company shouldn't blindly increase their budget for advertisement in the name of creating awareness of the good quality movies are available. The people might be aware that the good quality movies are available, but as they are not interested to watch, they might not attend the movie, then it is futile spending more money on advertisements.
To the end, we can conclude that analysis must be done on whether people attending movies had been decreased or only to Super Screen Movie Production movies, correct feedback must be collected based on all the viewers who had watched the flick,the quality of their films must be checked and then proper steps must be followed. Allocating a greater percent of share in advertisement is unwarranted, whether they can attract more viewers or not.
Grammar and spelling errors:
Line 1, column 96, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...creen Movie Production Company regarding allocating a greater share of its budget...
^^
Line 1, column 213, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...s that their movies are of good quality doesnt seem logical. Firstly, let us consid...
^^^^^^
Line 3, column 227, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...en decreased or only to their films. If its the only case for their movies, then an...
^^^
Line 5, column 10, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...y are not attending movies. Next, we cant consider the positive reviews of the mo...
^^^^
Line 5, column 249, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...iewed it positively, so accordingly one cant come to a conclusion that their movies ...
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Line 7, column 46, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: shouldn't
... on the reviews, the Production company shouldnt blindly increase their budget for adve...
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Line 7, column 54, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...reviews, the Production company shouldnt blindly increase their budget for advert...
^^
Line 9, column 244, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
...ll the viewers who had watched the flick,the quality of their films must be checked ...
^^^^
Discourse Markers used:
['accordingly', 'but', 'first', 'firstly', 'if', 'regarding', 'so', 'then']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.247706422018 0.25644967241 97% => OK
Verbs: 0.189602446483 0.15541462614 122% => OK
Adjectives: 0.0703363914373 0.0836205057962 84% => OK
Adverbs: 0.045871559633 0.0520304965353 88% => OK
Pronouns: 0.0642201834862 0.0272364105082 236% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.113149847095 0.125424944231 90% => OK
Participles: 0.0733944954128 0.0416121511921 176% => OK
Conjunctions: 2.65014260257 2.79052419416 95% => OK
Infinitives: 0.0244648318043 0.026700313972 92% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.0948012232416 0.113004496875 84% => OK
Modal_auxiliary: 0.0366972477064 0.0255425247493 144% => OK
WH_determiners: 0.00917431192661 0.0127820249294 72% => OK
Vocabulary words and sentences:
No of characters: 1824.0 2731.13054187 67% => OK
No of words: 301.0 446.07635468 67% => More content wanted.
Chars per words: 6.05980066445 6.12365571057 99% => OK
Fourth root words length: 4.16525528304 4.57801047555 91% => OK
words length more than 5 chars: 0.375415282392 0.378187486979 99% => OK
words length more than 6 chars: 0.285714285714 0.287650121315 99% => OK
words length more than 7 chars: 0.1926910299 0.208842608468 92% => OK
words length more than 8 chars: 0.116279069767 0.135150697306 86% => OK
Word Length SD: 2.65014260257 2.79052419416 95% => OK
Unique words: 141.0 207.018472906 68% => More unique words wanted.
Unique words percentage: 0.468438538206 0.469332199767 100% => OK
Word variations: 45.7441808361 52.1807786196 88% => OK
How many sentences: 9.0 20.039408867 45% => More sentences wanted.
Sentence length: 33.4444444444 23.2022227129 144% => OK
Sentence length SD: 56.3402362635 57.7814097925 98% => OK
Chars per sentence: 202.666666667 141.986410481 143% => OK
Words per sentence: 33.4444444444 23.2022227129 144% => OK
Discourse Markers: 0.888888888889 0.724660767414 123% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 8.0 3.58251231527 223% => Correct essay format wanted or double check grammar & spelling issues after essay writing.
Readability: 62.0158730159 51.9672348444 119% => OK
Elegance: 1.44897959184 1.8405768891 79% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.33026929701 0.441005458295 75% => OK
Sentence sentence coherence: 0.212151086242 0.135418324435 157% => OK
Sentence sentence coherence SD: 0.0613489495217 0.0829849096947 74% => OK
Sentence paragraph coherence: 0.775204170116 0.58762219726 132% => OK
Sentence paragraph coherence SD: 0.163934894833 0.147661913831 111% => OK
Sentence topic coherence: 0.188730137475 0.193483328276 98% => OK
Sentence topic coherence SD: 0.0697999565466 0.0970749176394 72% => OK
Paragraph paragraph coherence: 0.386612473981 0.42659136922 91% => OK
Paragraph paragraph coherence SD: 0.100070410374 0.0774707102158 129% => OK
Paragraph topic coherence: 0.240052792369 0.312017818177 77% => OK
Paragraph topic coherence SD: 0.0446702131386 0.0698173142475 64% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 5.0 8.33743842365 60% => OK
Sentences with negative sentiment : 2.0 6.87684729064 29% => OK
Sentences with neutral sentiment: 2.0 4.82512315271 41% => OK
Positive topic words: 5.0 6.46551724138 77% => OK
Negative topic words: 2.0 5.36822660099 37% => OK
Neutral topic words: 2.0 2.82389162562 71% => OK
Total topic words: 9.0 14.657635468 61% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.