The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The claim made by the marketing department of the Super Screen Movie Production Company suggests that the past year saw a decrease in the number of people attending the movies produced by them along with a increase in the percentage of positive reviews about their movies. The recommendation of increasing their budget for advertising cannot be solely based on this claim.
The increase in the percentage of positive reviews is relative as it is based on the total number of people that watched the movies. The decrease in the total number of people attending the movies suggests that only the true and genuine fans or the lovers of the production company watched the movies which in turn implies that these fans would obviously give positive reviews about the movies. Hence the company cannot conclude that the problem lies not with their movies but with lack of awareness of the public. The questions that can be raised here are, Did the production company change or experiment with a different genre of movies in the past year? Did they get any negative reviews in the past year about the quality or genre of their movies? Did any other new production company take a huge leap and become popular among the audience? The company should consider surveying the audience and getting feedback from their prospective viewers about the movies they produced in the past year.
Did the audience find any faults in the movies? Were the prospective viewers satisfied with the quality of the movies? The company can even check in with the advertising department to find any changes in their scheme or pattern over the period of last few years. Did the advertising department change the format or pattern of advertising? Did the advertising team change their mode of advertising?
The answer to all these questions may help the company in finding the actual reason behind the decreased number of viewers. The company can then evaluate and ponder upon the new schemes that they can put into action for increasing their audience. The feedback from the audience would help the company to know the interests of the audience and the company can then produce the movies of a genre that is in demand among the various age group of audience. It is often said that "The consumer is the king" and hence in the entertainment sector as well the audience is the king and the ultimate decision maker. Hence rather than basing their decision just based on the comparison of previous and current statistics, the company should rather focus on surveying their target audience to find out the actual reason.
The company should hence work on finding the other probable reasons and then come to a decision so as to benefit the company to a greater extent and win over the hearts of their lost audience anf gain back their prospective viewers.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 480 350
No. of Characters: 2306 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.681 4.7
Average Word Length: 4.804 4.6
Word Length SD: 2.419 2.4
No. of Words greater than 5 chars: 171 100
No. of Words greater than 6 chars: 116 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24 21.0
Sentence Length SD: 11.149 7.5
Use of Discourse Markers (%): 0.35 0.12
Sentence-Text Coherence: 0.36 0.35
Sentence-Para Coherence: 0.505 0.50
Sentence-Sentence Coherence: 0.165 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 205, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... the movies produced by them along with a increase in the percentage of positive ...
^
Line 3, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...nnot be solely based on this claim. The increase in the percentage of positive ...
^^^
Line 3, column 134, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...mber of people that watched the movies. The decrease in the total number of people ...
^^^
Line 3, column 396, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...give positive reviews about the movies. Hence the company cannot conclude that the pr...
^^^^^
Line 6, column 248, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...o action for increasing their audience. The feedback from the audience would help t...
^^^
Line 8, column 97, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...ble reasons and then come to a decision so as to benefit the company to a greater extent...
^^^^^^^^
Transition Words or Phrases used:
but, hence, if, may, so, then, well, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 74.0 55.5748502994 133% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2354.0 2260.96107784 104% => OK
No of words: 480.0 441.139720559 109% => OK
Chars per words: 4.90416666667 5.12650576532 96% => OK
Fourth root words length: 4.68069463864 4.56307096286 103% => OK
Word Length SD: 2.47676704597 2.78398813304 89% => OK
Unique words: 195.0 204.123752495 96% => OK
Unique words percentage: 0.40625 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 726.3 705.55239521 103% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 63.6121057661 57.8364921388 110% => OK
Chars per sentence: 117.7 119.503703932 98% => OK
Words per sentence: 24.0 23.324526521 103% => OK
Discourse Markers: 2.1 5.70786347227 37% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.249255206233 0.218282227539 114% => OK
Sentence topic coherence: 0.0843180188306 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.0717170420183 0.0701772020484 102% => OK
Paragraph topic coherence: 0.143005723723 0.128457276422 111% => OK
Paragraph topic coherence SD: 0.0828338985285 0.0628817314937 132% => OK
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.44 12.5979740519 91% => OK
dale_chall_readability_score: 7.66 8.32208582834 92% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.