"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Advertising director of the super screen movie production had stated that the in comparison to the previous year fewer number of people have attended the movies in super screen in present year. He had a conviction that, despite of positive reviews, the plummetting of the viewers was mainly due to the lack of awareness among the people that movies of superscreen are better. So, He believed that increasing of the budget in the advertising sector can profuse the number of people coming to superscreen. The assumptions that he made may be correct but the advertising might not only be a single factor for the few number of viewers.
Perhaps increasing the budget on advertizing can make large no of people cognizant about superscreen movies. However, People may not have gone to the superscreen movies because of the inordinate fee of the shows which is not affordable to te most of the people. Perhaps, The service providing in the theatre were not commensurate with the expectation of the people which may have restrained them to reach to superscreen movies. The director had not mentioned about the location of the superscreen theatre which might be inasscessible for most of the people due to which the viewers are declining. Perhaps, the genre of moving showing in the superscreen may not be liklihood to the group of people of age who watch the movie most ; children. Perhaps the seats of the theatre may not be comforting to the people due to which they might not have gone to the superscreen.
The director have also not mentioned the time of the showing of the movie. As, if the show time are maximize at the holiday period such as weekend and vacation; the numbers of the viewers can excel. Similarly, he had not mentioned on the fooding of the theatre which is also one of the reason to attract children to the theatre.
So, The director have only made concern with the advertising which lacking might be the one of the many reasons for the declining for the viewers. But if he will consider the following above mentioned factor than he might know the most probable reason behind the declining of the viewers. the better solution can be obtained for waxing the viewers number.
As a conclusion, the superscreen movie should focus on the genre of movie, comfortment, foods and drinking facilities, timing of the movie airing along with the one which the director has mentioned i.e. Advertizing.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 7 2
No. of Spelling Errors: 11 2
No. of Sentences: 16 15
No. of Words: 412 350
No. of Characters: 1957 1500
No. of Different Words: 160 200
Fourth Root of Number of Words: 4.505 4.7
Average Word Length: 4.75 4.6
Word Length SD: 2.63 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.75 21.0
Sentence Length SD: 5.607 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.427 0.35
Sentence-Para Coherence: 0.612 0.50
Sentence-Sentence Coherence: 0.222 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 611, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun number seems to be countable; consider using: 'few numbers'.
Suggestion: few numbers
...ght not only be a single factor for the few number of viewers. Perhaps increasing the b...
^^^^^^^^^^
Line 3, column 61, Rule ID: NOW[2]
Message: Did you mean 'now' (=at this moment) instead of 'no' (negation)?
Suggestion: now
...he budget on advertizing can make large no of people cognizant about superscreen m...
^^
Line 7, column 290, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...on behind the declining of the viewers. the better solution can be obtained for wax...
^^^
Transition Words or Phrases used:
also, but, however, if, may, similarly, so, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2003.0 2260.96107784 89% => OK
No of words: 412.0 441.139720559 93% => More content wanted.
Chars per words: 4.86165048544 5.12650576532 95% => OK
Fourth root words length: 4.50530610838 4.56307096286 99% => OK
Word Length SD: 2.70593220068 2.78398813304 97% => OK
Unique words: 170.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.412621359223 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 613.8 705.55239521 87% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 37.1701409355 57.8364921388 64% => OK
Chars per sentence: 117.823529412 119.503703932 99% => OK
Words per sentence: 24.2352941176 23.324526521 104% => OK
Discourse Markers: 3.0 5.70786347227 53% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.14522396237 0.218282227539 67% => OK
Sentence topic coherence: 0.0546272645745 0.0743258471296 73% => OK
Sentence topic coherence SD: 0.0903552876481 0.0701772020484 129% => OK
Paragraph topic coherence: 0.0870006624398 0.128457276422 68% => OK
Paragraph topic coherence SD: 0.0784791625989 0.0628817314937 125% => OK
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 7.82 8.32208582834 94% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.