As per the business plan, Apex Corporation is planning to take advantage of the increase in demand of artisan coffee by bringing a new line of coffee "Gourmet Select". They are planning to introduce the coffee in the supermarkets first then afterwards releasing it to other major chain restaurants. By following this strategy, they are predicting that "Gourmet Select" will become top seller in the coffee market. But the Apex Corporation has not provided any data or facts to back up the claim.
Firstly, the Apex Corporation has not provided any details regarding the present scenario of coffee market. Mainly about the companies which are working in this industry. Along with that, Apex Corporation has to provide details about the coffee market without that data it will be difficult to analyze the stand of Apex Corporation in the market.
Furthermore, Apex Corporation has made an assumption that the product sales will increase once they launch it in some major supermarkets. Moreover, Apex Corporation has not presented any ideas on how they will be introducing their product in supermarkets. Generally, people abstain themselves from buying a new product unless they are cheap or are from good brand. If "Gourmet Select" line of coffee is not able to attract customer then the product sales will drop. Additionally, Apex Corporation cannot just depends on the customer's "word-of-mouth". Unless the Apex Corporation provide evidence to show that product will be successful in major supermarkets, it is very difficult to predict the outcome.
Finally, the Apex Corporation has not provided any details about the product currently in use by several major chain of restaurants. For instance, price and quality of the existing product and the commission provided to the restaurants by those companies. Additionally, it will be quite useful to know the nature of the customers. For example, are customers loyal to a brand. And what factors are going to pursue them to change their brand of coffee. Unless Apex Corp. answer above questions it will be difficult to predict the future of the "Gourmet Select" product.
To conclude, Apex Corporation has failed to study the market condition properly. And it is neglecting many factors involved. Because of which the goal set by Apex Corporation is seeming far-fetched. If Apex Corporation would have provided evidence and data to support the plausibility of their claims, it would have been different scenario.
Grammar and spelling errors:
Line 10, column 126, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...it is neglecting many factors involved. Because of which the goal set by Apex Corporati...
^^^^^^^
Line 10, column 176, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
... which the goal set by Apex Corporation is seeming far fetched. If Apex Corporation would ...
^^^^^^^^^^
Line 10, column 220, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had provided'?
Suggestion: had provided
...eeming far fetched. If Apex Corporation would have provided evidence and data to support the plausi...
^^^^^^^^^^^^^^^^^^^
Discourse Markers used:
['but', 'finally', 'first', 'firstly', 'furthermore', 'if', 'moreover', 'regarding', 'so', 'then', 'as to', 'for example', 'for instance']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.27813163482 0.25644967241 108% => OK
Verbs: 0.16135881104 0.15541462614 104% => OK
Adjectives: 0.0488322717622 0.0836205057962 58% => OK
Adverbs: 0.0509554140127 0.0520304965353 98% => OK
Pronouns: 0.0382165605096 0.0272364105082 140% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.108280254777 0.125424944231 86% => OK
Participles: 0.0530785562633 0.0416121511921 128% => OK
Conjunctions: 3.06191011514 2.79052419416 110% => OK
Infinitives: 0.0382165605096 0.026700313972 143% => OK
Particles: 0.00212314225053 0.001811407834 117% => OK
Determiners: 0.0955414012739 0.113004496875 85% => OK
Modal_auxiliary: 0.0233545647558 0.0255425247493 91% => OK
WH_determiners: 0.00849256900212 0.0127820249294 66% => OK
Vocabulary words and sentences:
No of characters: 2525.0 2731.13054187 92% => OK
No of words: 398.0 446.07635468 89% => More content wanted.
Chars per words: 6.34422110553 6.12365571057 104% => OK
Fourth root words length: 4.46653527281 4.57801047555 98% => OK
words length more than 5 chars: 0.389447236181 0.378187486979 103% => OK
words length more than 6 chars: 0.314070351759 0.287650121315 109% => OK
words length more than 7 chars: 0.22864321608 0.208842608468 109% => OK
words length more than 8 chars: 0.173366834171 0.135150697306 128% => OK
Word Length SD: 3.06191011514 2.79052419416 110% => OK
Unique words: 185.0 207.018472906 89% => More unique words wanted.
Unique words percentage: 0.464824120603 0.469332199767 99% => OK
Word variations: 49.7126807742 52.1807786196 95% => OK
How many sentences: 23.0 20.039408867 115% => OK
Sentence length: 17.3043478261 23.2022227129 75% => OK
Sentence length SD: 36.4679210096 57.7814097925 63% => OK
Chars per sentence: 109.782608696 141.986410481 77% => OK
Words per sentence: 17.3043478261 23.2022227129 75% => OK
Discourse Markers: 0.565217391304 0.724660767414 78% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 3.0 3.58251231527 84% => OK
Readability: 48.711383002 51.9672348444 94% => OK
Elegance: 1.75423728814 1.8405768891 95% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.586674005364 0.441005458295 133% => OK
Sentence sentence coherence: 0.131042583711 0.135418324435 97% => OK
Sentence sentence coherence SD: 0.0926408030549 0.0829849096947 112% => OK
Sentence paragraph coherence: 0.525606031333 0.58762219726 89% => OK
Sentence paragraph coherence SD: 0.140916738858 0.147661913831 95% => OK
Sentence topic coherence: 0.221460359565 0.193483328276 114% => OK
Sentence topic coherence SD: 0.136750325296 0.0970749176394 141% => OK
Paragraph paragraph coherence: 0.436637874816 0.42659136922 102% => OK
Paragraph paragraph coherence SD: 0.0494162195696 0.0774707102158 64% => OK
Paragraph topic coherence: 0.413267479384 0.312017818177 132% => OK
Paragraph topic coherence SD: 0.103913575125 0.0698173142475 149% => OK
Task Achievement:
Sentences with positive sentiment : 8.0 8.33743842365 96% => OK
Sentences with negative sentiment : 5.0 6.87684729064 73% => OK
Sentences with neutral sentiment: 10.0 4.82512315271 207% => Less neutral sentences wanted.
Positive topic words: 6.0 6.46551724138 93% => OK
Negative topic words: 2.0 5.36822660099 37% => OK
Neutral topic words: 6.0 2.82389162562 212% => OK
Total topic words: 14.0 14.657635468 96% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 70.83 out of 100
Scores by essay e-grader: 4.25 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.