"Our previous experience has been that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build one of our new stores in Plainsville, which clearly has many such residents. Plainsville merchants report that sales of running shoes and exercise equipment are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight-training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a program called Fitness for Life, which emphasizes the benefits of regular exercise at an early age."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
Targeting a business based on the lifestyle of people is clever way of doing or strategizing business. Some of the businesses as part of their marketing strategy even try to create a lifestyle change among people that suits their products salability. E.g.: Products like corn flakes sales in India in order to increase their market, they pitch the product in a way that demands a lifestyle change. They market the product by saying, “when consumers consume this product, they choose a lifestyle; it is a lifestyle choice to be healthy and “high-life style” choice”. Concentrating on the lifestyle changes or pitching a product based on the lifestyle promises more steady sustainability of the product because we are selling the product based on the attitude of people and it takes time for attitude to change which means longevity in sales of a particular product is more.
Going by this argument, I think the case about starting a healthy life style store targeted at the healthy life style of residents is justified. But, before starting the business one can’t solely rely on this alone. Their life style demand might suit the supplies of the store but one need to understand their existing consumption pattern. What kind of things do residents choose to live a healthy live it can vary food to equipment. One need to understand what products they consume, where do they buy it from, do they prefer brands, which product has more demand, which product they are finding it difficult to buy. Based on the needs assessment and through market research the store should be designed based on that. Starting a business based on life style is valid but it has to be backed by the other accurate data on which the business can be built. Need assessment and studying the existing consumption pattern not only will help in designing the business but also it would give one the idea of how to market the store and whom to target.
Hence it is essential that one needs more information on the above stated points to build or promote a business as it helps in identifying the gaps and one must systematically try to address them.
Grammar and spelling errors:
Line 1, column 104, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: Some
... way of doing or strategizing business. Some of the businesses as part of their marketing s...
^^^^^^^^^^^
Line 3, column 586, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...h product has more demand, which product they are finding it difficult to buy. Ba...
^^
Line 5, column 2, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...arket the store and whom to target. Hence it is essential that one needs more inf...
^^^^^
Discourse Markers used:
['also', 'but', 'e.g.', 'hence', 'if', 'so', 'as to', 'i think', 'kind of']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.248157248157 0.25644967241 97% => OK
Verbs: 0.19656019656 0.15541462614 126% => OK
Adjectives: 0.0540540540541 0.0836205057962 65% => OK
Adverbs: 0.019656019656 0.0520304965353 38% => Some adverbs wanted.
Pronouns: 0.0589680589681 0.0272364105082 217% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.105651105651 0.125424944231 84% => OK
Participles: 0.0663390663391 0.0416121511921 159% => OK
Conjunctions: 2.73106026769 2.79052419416 98% => OK
Infinitives: 0.034398034398 0.026700313972 129% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.100737100737 0.113004496875 89% => OK
Modal_auxiliary: 0.019656019656 0.0255425247493 77% => OK
WH_determiners: 0.027027027027 0.0127820249294 211% => Maybe 'Which' is overused. If other WH_determiners like 'Who, What, Whom, Whose...' are used too in sentences, then there are no issues.
Vocabulary words and sentences:
No of characters: 2152.0 2731.13054187 79% => OK
No of words: 365.0 446.07635468 82% => More content wanted.
Chars per words: 5.89589041096 6.12365571057 96% => OK
Fourth root words length: 4.37092360658 4.57801047555 95% => OK
words length more than 5 chars: 0.33698630137 0.378187486979 89% => OK
words length more than 6 chars: 0.265753424658 0.287650121315 92% => OK
words length more than 7 chars: 0.18904109589 0.208842608468 91% => OK
words length more than 8 chars: 0.109589041096 0.135150697306 81% => OK
Word Length SD: 2.73106026769 2.79052419416 98% => OK
Unique words: 179.0 207.018472906 86% => More unique words wanted.
Unique words percentage: 0.490410958904 0.469332199767 104% => OK
Word variations: 51.7475539763 52.1807786196 99% => OK
How many sentences: 15.0 20.039408867 75% => OK
Sentence length: 24.3333333333 23.2022227129 105% => OK
Sentence length SD: 66.0624620256 57.7814097925 114% => OK
Chars per sentence: 143.466666667 141.986410481 101% => OK
Words per sentence: 24.3333333333 23.2022227129 105% => OK
Discourse Markers: 0.6 0.724660767414 83% => OK
Paragraphs: 3.0 5.14285714286 58% => More paragraphs wanted.
Language errors: 3.0 3.58251231527 84% => OK
Readability: 50.9086757991 51.9672348444 98% => OK
Elegance: 1.52678571429 1.8405768891 83% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.109816528991 0.441005458295 25% => The similarity between the topic and the content is low.
Sentence sentence coherence: 0.121763912187 0.135418324435 90% => OK
Sentence sentence coherence SD: 0.0826659628865 0.0829849096947 100% => OK
Sentence paragraph coherence: 0.490344169926 0.58762219726 83% => OK
Sentence paragraph coherence SD: 0.210560771193 0.147661913831 143% => OK
Sentence topic coherence: 0.0488015115744 0.193483328276 25% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0234244206351 0.0970749176394 24% => The sentences are too close to each other.
Paragraph paragraph coherence: 0.398724900006 0.42659136922 93% => OK
Paragraph paragraph coherence SD: 0.0612441453133 0.0774707102158 79% => OK
Paragraph topic coherence: 0.0842790023197 0.312017818177 27% => OK
Paragraph topic coherence SD: 0.0123189109945 0.0698173142475 18% => Paragraphs are similar to each other.
Task Achievement:
Sentences with positive sentiment : 9.0 8.33743842365 108% => OK
Sentences with negative sentiment : 4.0 6.87684729064 58% => OK
Sentences with neutral sentiment: 2.0 4.82512315271 41% => OK
Positive topic words: 6.0 6.46551724138 93% => OK
Negative topic words: 3.0 5.36822660099 56% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 10.0 14.657635468 68% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.