"Over the past ten years, there has been a 20 percent decline in the size of the average audience at Classical Shakespeare Theatre productions. In spite of increased advertising, we are attracting fewer and fewer people to our shows, causing our profits t

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"Over the past ten years, there has been a 20 percent decline in the size of the average audience at Classical Shakespeare Theatre productions. In spite of increased advertising, we are attracting fewer and fewer people to our shows, causing our profits to decrease significantly. We must take action to attract new audience members. The best way to do so is by instituting a 'Shakespeare in the Park' program this summer. Two years ago the nearby Avon Repertory Company started a 'Free Plays in the Park' program, and its profits have increased 10 percent since then. If we start a 'Shakespeare in the Park' program, we can predict that our profits will increase, too."

Every industry is facing ever-increasingly competitive in modern time, and some companies thus confront declining profit and fewer and fewer clients. The Classical Shakespeare Theatre(CST) is the case. To revert this tendency, the marketing director suggests that CST should start a Skakespeare in the Park program, imitating the practice of the nearby Avon Repertory Company, which has increased 10 percent profits by implementing a Free Plays in the Park program. But the information offered by the market director is insufficient for CST to achieve the similar effect unless more crucial questions can be answered.
Above all, there has been a 20 percent decline in the number of the average audience at CST over the past ten years. Does it mean that the revenue and profit definitely decline at the theatre? Perhaps the revenue and profit from these audiences contributes little to the total performance of the theatre, and conversely the decrease of these audiences will lift the theatre out of loss, greatly reducing the operating cost of the theatre. Another possibility is that the theatre has been seeking for transformation, leading to the reduction of the number of the audiences, who dislike the new programs provided. Make sure whether the declination size of the average audience in the past ten years has caused the falling profits.
The input of advertisement has not brought rising growth of audiences, but descending ones and profit. May this be the fault of advertisement itself? It wrongly has positioned the target market, has chosen the advertising channel, and has designed the contents, seriously deviating from the market orientation of CST, which naturally cannot attract the audiences except for outlaying a lot of advertising expense. Correct the advertisement to the market positioning in the line with the interests of CST.
Reversion to the abovementioned situations is, as the director advocates, to institute a Shakespeare in the Park program this summer, the best means to increase profit, just as the nearby Avon Repertory Company started a Free Plays in the Park program two years ago, having obtained a good effect. Are the two programs the same in the contents? Perhaps audiences enjoy the Free Plays in the Park, but reject the Shakespeare in the Park, which will waste the money of CST instead of producing revenue. Moreover, this program started two years ago, and so the nearby Avon Repertory Company has gotten a breadth of customer groups due to the success of the program the 'Free Plays in the Park', making CST difficult to enter the market. Do an objective and impartial market research to ensure the feasibility of starting a 'Shakespeare in the Park' program.
Even if CST starts a Shakespeare in the Park program, it does not guarantee its profits will augment as much as Avon Repertory Company has achieved an raise of 10 percent profit after having started a Free Plays in the Park, because CST may invest large amounts of physical and human resources but gain less revenues, resulting in a loss or a slight surplus, far from the growth of 10 percent profit. Furthermore, provided that CST have accomplished developing plural business from the past simple mode, the profits may well come from other incomes, not from the Shakespeare in the Park. Don't be unduly optimistic about the new program in today's changing market.
In a nutshell, unclear about the difference of both theaters, it is risky for CST to imitate the practice of Avon Repertory Company. So the recommendation from the market director may be unfeasible unless the aforementioned questions can be answered from impartial, objective perspective.

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Average: 6.6 (1 vote)
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Grammar and spelling errors:
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...re crucial questions can be answered. Above all, there has been a 20 percent d...
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...years has caused the falling profits. The input of advertisement has not broug...
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...n the line with the interests of CST. Reversion to the abovementioned situatio...
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...ing a Shakespeare in the Park program. Even if CST starts a Shakespeare in the ...
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...f physical and human resources but gain less revenues, resulting in a loss or a slig...
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..., not from the Shakespeare in the Park. Dont be unduly optimistic about the new prog...
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...ew program in todays changing market. In a nutshell, unclear about the differe...
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...rom impartial, objective perspective.
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Transition Words or Phrases used:
but, conversely, furthermore, if, may, moreover, so, thus, well, except for

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 78.0 55.5748502994 140% => OK
Nominalization: 14.0 16.3942115768 85% => OK

Performance on vocabulary words:
No of characters: 3071.0 2260.96107784 136% => OK
No of words: 596.0 441.139720559 135% => OK
Chars per words: 5.15268456376 5.12650576532 101% => OK
Fourth root words length: 4.94096258147 4.56307096286 108% => OK
Word Length SD: 2.87521578222 2.78398813304 103% => OK
Unique words: 285.0 204.123752495 140% => OK
Unique words percentage: 0.478187919463 0.468620217663 102% => OK
syllable_count: 938.7 705.55239521 133% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Interrogative: 1.0 0.471057884232 212% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 7.0 1.67365269461 418% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK

Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 88.0447772314 57.8364921388 152% => OK
Chars per sentence: 133.52173913 119.503703932 112% => OK
Words per sentence: 25.9130434783 23.324526521 111% => OK
Discourse Markers: 3.26086956522 5.70786347227 57% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.170627928865 0.218282227539 78% => OK
Sentence topic coherence: 0.0595650220092 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0751361130328 0.0701772020484 107% => OK
Paragraph topic coherence: 0.0916977314094 0.128457276422 71% => OK
Paragraph topic coherence SD: 0.0923966561873 0.0628817314937 147% => OK

Essay readability:
automated_readability_index: 15.8 14.3799401198 110% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.89 12.5979740519 102% => OK
dale_chall_readability_score: 9.01 8.32208582834 108% => OK
difficult_words: 156.0 98.500998004 158% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.