“Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station’s coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.”
The late-news program has concentrated more on national news in lieu of weather and local news. It is noted that the program has been frowned upon by the audience due to lessening the content they accustomed to see. Moreover, as a result of the modification in this program, most advertisement entities have refused to prolong their partnership with this program. I am of the opinion that even if the program returns its previous content, the program owner less likely to retrieve its viewers and revenues.
The first reason why late-night news program cannot do so is most of their former audience may have already been following another TV channel offering weather, as well as local news. If the program remains the format of provision information about weather and local news, it could be tiresome, which may have countereffects instead. This program needs a transformation in their content which has not introduced previously, and this boost the rate of the program in order that the number of viewers will increase considerably. Unless doing so, the program is less likely to have more viewer than they have experienced before.
Another cause of ineffectiveness of returning previous level of weather and local news can be that most companies paying for the program to endorse their products have already made an agreement with another program offering their services for remarkably reasonable price. It would be easy to attract advertisement companies; therefore, the program may return them again, but revenue could not be the same as they used to. To maintain the former price for advertisement, the program should raise its popularity by providing breaking national news which is followed by numerous people.
Restoring the time may not be solely solution for the issue; hence, the program should deem other strategy to combat the problem.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 300 350
No. of Characters: 1520 1500
No. of Different Words: 159 200
Fourth Root of Number of Words: 4.162 4.7
Average Word Length: 5.067 4.6
Word Length SD: 2.716 2.4
No. of Words greater than 5 chars: 113 100
No. of Words greater than 6 chars: 94 80
No. of Words greater than 7 chars: 52 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25 21.0
Sentence Length SD: 6.494 7.5
Use of Discourse Markers (%): 0.583 0.12
Sentence-Text Coherence: 0.439 0.35
Sentence-Para Coherence: 0.622 0.50
Sentence-Sentence Coherence: 0.127 0.07
Number of Paragraphs: 4 5
Transition Words or Phrases used:
but, first, hence, if, may, moreover, so, therefore, well, as a result, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1560.0 2260.96107784 69% => OK
No of words: 300.0 441.139720559 68% => More content wanted.
Chars per words: 5.2 5.12650576532 101% => OK
Fourth root words length: 4.16179145029 4.56307096286 91% => OK
Word Length SD: 2.77665666265 2.78398813304 100% => OK
Unique words: 164.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.546666666667 0.468620217663 117% => OK
syllable_count: 475.2 705.55239521 67% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 45.3318014447 57.8364921388 78% => OK
Chars per sentence: 130.0 119.503703932 109% => OK
Words per sentence: 25.0 23.324526521 107% => OK
Discourse Markers: 6.83333333333 5.70786347227 120% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.263092010603 0.218282227539 121% => OK
Sentence topic coherence: 0.110012724631 0.0743258471296 148% => OK
Sentence topic coherence SD: 0.0916595252103 0.0701772020484 131% => OK
Paragraph topic coherence: 0.16058833212 0.128457276422 125% => OK
Paragraph topic coherence SD: 0.0593357696074 0.0628817314937 94% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 13.18 12.5979740519 105% => OK
dale_chall_readability_score: 8.98 8.32208582834 108% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.