Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
The business manager of the news company states that over the past year, the news program has progressively developed a lot amount of time to the national news and less time to weather and local news. He also states that the viewers complained about the coverage of weather and local news. Additionally, local business has cancelled their contracts with the channel. So to avoid further loss to the company, he suggests restoring the time devoted to weather and local news to its former level. This argument has so many flaws.
Firstly, the business manager assumes that by restoring the time of weather and local news to its former level, the viewership will increase. There is no proof to support it. What if people prefer using their smartphones or other forms to obtain the weather news? Even if we assume, that people prefer news channels for weather and local reports, if the quality or the representation of the news is bad, people may watch different news channels. In this scenario, increasing the time devoted to weather and local news would not help the station with increased viewership.
Even if we neglect, the above point, the author mentions no relation between the business that used to advertise during the late-night news program and the kind of news the station showed at that time. It is possible that the local news was cancelled for entirely different reasons. Maybe the companies that used to advertise their businesses went bankrupt. Another explanation can be, there was no growth in sales of their product and the companies couldn't bare the further loss. In this case restoring, local and weather news to its former level will not attract that businesses to start advertising again.
Moreover, if the local businesses return to the channel, there is no proof it will affect the economy of the station. There is no guarantee that the news station would not lose money. Maybe news station hired new journalists and reporters compared to last year.
Maybe, they bought new pieces of equipment to improve the quality of their setup. Therefore, ensuring that returning of local businesses would solve the issue of avoiding loss requires more proof.
In the mention of the above flaws and their rejection, the author's argument is weak. To prove that bringing local news and weather news at their former level will solve everything, author needs to provide proofs and evidence to bolster his hypothesis.
As there are absense of proofs, the argument remains weak.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 5, column 451, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: couldn't
...ales of their product and the companies couldnt bare the further loss. In this case res...
^^^^^^^
Line 10, column 60, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...he above flaws and their rejection, the authors argument is weak. To prove that bringin...
^^^^^^^
Transition Words or Phrases used:
also, first, firstly, if, may, moreover, so, therefore, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2083.0 2260.96107784 92% => OK
No of words: 415.0 441.139720559 94% => More content wanted.
Chars per words: 5.01927710843 5.12650576532 98% => OK
Fourth root words length: 4.51348521516 4.56307096286 99% => OK
Word Length SD: 2.47671226498 2.78398813304 89% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.465060240964 0.468620217663 99% => OK
syllable_count: 630.0 705.55239521 89% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 46.6608647037 57.8364921388 81% => OK
Chars per sentence: 90.5652173913 119.503703932 76% => OK
Words per sentence: 18.0434782609 23.324526521 77% => OK
Discourse Markers: 2.73913043478 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.365840145078 0.218282227539 168% => OK
Sentence topic coherence: 0.10891651278 0.0743258471296 147% => OK
Sentence topic coherence SD: 0.115171034495 0.0701772020484 164% => OK
Paragraph topic coherence: 0.16493585356 0.128457276422 128% => OK
Paragraph topic coherence SD: 0.136733097983 0.0628817314937 217% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 11.2 14.3799401198 78% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.54 12.5979740519 92% => OK
dale_chall_readability_score: 7.99 8.32208582834 96% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 5, column 451, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: couldn't
...ales of their product and the companies couldnt bare the further loss. In this case res...
^^^^^^^
Line 10, column 60, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...he above flaws and their rejection, the authors argument is weak. To prove that bringin...
^^^^^^^
Transition Words or Phrases used:
also, first, firstly, if, may, moreover, so, therefore, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2083.0 2260.96107784 92% => OK
No of words: 415.0 441.139720559 94% => More content wanted.
Chars per words: 5.01927710843 5.12650576532 98% => OK
Fourth root words length: 4.51348521516 4.56307096286 99% => OK
Word Length SD: 2.47671226498 2.78398813304 89% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.465060240964 0.468620217663 99% => OK
syllable_count: 630.0 705.55239521 89% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 46.6608647037 57.8364921388 81% => OK
Chars per sentence: 90.5652173913 119.503703932 76% => OK
Words per sentence: 18.0434782609 23.324526521 77% => OK
Discourse Markers: 2.73913043478 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.365840145078 0.218282227539 168% => OK
Sentence topic coherence: 0.10891651278 0.0743258471296 147% => OK
Sentence topic coherence SD: 0.115171034495 0.0701772020484 164% => OK
Paragraph topic coherence: 0.16493585356 0.128457276422 128% => OK
Paragraph topic coherence SD: 0.136733097983 0.0628817314937 217% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 11.2 14.3799401198 78% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.54 12.5979740519 92% => OK
dale_chall_readability_score: 7.99 8.32208582834 96% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.