Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
<span style="font-size: 19.36px;">The decision to restore the time devoted to weather and local news to its former level is one that should be made with more careful consideration of the evidence, data, and viewer/client feedback by the business manager of this television station. Many assumptions have been made on the business manager’s part about the exact cause of the problems with the program. He or she should approach the idea of making changes with more caution.
The memorandum stated that more complaints received from viewers were concerned with the station’s coverage of weather and local news, but it did not state the nature of the complaints. The viewers may have been complaining about the accuracy or quality of the weather and local news rather than the shortened length of the segments. More specific information about the complaints--including whether they were about the late-night edition or about other news programs during the day--would support the argument because it would show if there was a relationship between the shortened length of the segments in the late-night news program and the viewers’ dissatisfaction with these particular segments. Sometimes it is the personalities and the chemistry of the news anchors that govern people’s decisions about which station’s news they watch. The business manager will never know unless he asks the viewers exactly why they do or do not enjoy watching his news program.
Additionally, stated in the memorandum was the fact that local businesses had just canceled their advertising contracts with the station. An assumption being made is that the reason businesses were pulling their ads was directly related to the shortened segments of the weather and local news. Considering the fact that more than one business just pulled their ad, other factors could have been involved, such as any controversy that the station’s national news may have recently brought up. Janet Jackson’s notorious wardrobe malfunction comes tomind. Though that incident happened during a national sporting event, there are many controversial national news topics that have the potential to create such a stir with t he local public. If the manager could establish that businesses discontinued advertising contracts specifically because they were displeased with the change in news coverage and that the remaining advertisers are on the verge of leaving if coverage of weather and local news is not increased, that information would help eliminate other possible explanations.
Evidence that research had been conducted to find specific ways to attract viewers to a news program would also strengthen the argument. Moreover, findings from research aboutwhat viewers would like to see on the program may help. Assuming that they would like to see more weather and local news does not seem safe. Perhaps they are looking for something besides national news, local news, and weather altogether. Or possibly they are tuning intoanother station that has something in their program that draws their attention. Data about which ratings are highest and what people are watching would assist the business manager in his other decision about how to change the program.
The station cannot expect to go back to the programming it once had and be successful. Obviously, something about the previous programming must not have been working; otherwise, they would not have changed their structure the last time. They cannot expect to see different results if they go back to the same structure. Careful analysis of all the factors I have presented is the best first step to making a change in the structure of their news program.</span><br>
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 590 350
No. of Characters: 3033 1500
No. of Different Words: 266 200
Fourth Root of Number of Words: 4.928 4.7
Average Word Length: 5.141 4.6
Word Length SD: 2.615 2.4
No. of Words greater than 5 chars: 217 100
No. of Words greater than 6 chars: 183 80
No. of Words greater than 7 chars: 124 40
No. of Words greater than 8 chars: 74 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.583 21.0
Sentence Length SD: 11.558 7.5
Use of Discourse Markers (%): 0.417 0.12
Sentence-Text Coherence: 0.319 0.35
Sentence-Para Coherence: 0.52 0.50
Sentence-Sentence Coherence: 0.119 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 555, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ent because it would show if there was a relationship between the shortened lengt...
^^
Line 9, column 719, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...that have the potential to create such a stir with t he local public. If the mana...
^^
Line 17, column 410, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ented is the best first step to making a change in the structure of their news pr...
^^
Transition Words or Phrases used:
also, besides, but, first, if, look, may, moreover, so, then, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 3158.0 2260.96107784 140% => OK
No of words: 582.0 441.139720559 132% => OK
Chars per words: 5.42611683849 5.12650576532 106% => OK
Fourth root words length: 4.91168771031 4.56307096286 108% => OK
Word Length SD: 3.06957885265 2.78398813304 110% => OK
Unique words: 266.0 204.123752495 130% => OK
Unique words percentage: 0.45704467354 0.468620217663 98% => OK
syllable_count: 941.4 705.55239521 133% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 78.3732943284 57.8364921388 136% => OK
Chars per sentence: 131.583333333 119.503703932 110% => OK
Words per sentence: 24.25 23.324526521 104% => OK
Discourse Markers: 2.875 5.70786347227 50% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.346787446954 0.218282227539 159% => OK
Sentence topic coherence: 0.106807441916 0.0743258471296 144% => OK
Sentence topic coherence SD: 0.0753888821368 0.0701772020484 107% => OK
Paragraph topic coherence: 0.200533077442 0.128457276422 156% => OK
Paragraph topic coherence SD: 0.0771185857641 0.0628817314937 123% => OK
Essay readability:
automated_readability_index: 16.3 14.3799401198 113% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 14.51 12.5979740519 115% => OK
dale_chall_readability_score: 8.52 8.32208582834 102% => OK
difficult_words: 136.0 98.500998004 138% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.