Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.
The manager recommends that they restore the time devoted to weather and local news in their late-night news program to its previous levels to increase the number of viewers as well as to rein the lose of revenue from advertising. He suggests this based on the complaints received from the viewers about the coverage of weather and local news over the past year during which the time devoted to national news was increased and withdrawal of advertising contracts by the local businesses. However, before the argument can be properly evaluate, one would require the following pieces of evidence.
Firstly, what are the complaints exactly about? In other words, what are the viewers unhappy about the coverage of weather and local news? The author does not provide any details about the specifics of the complaints. There is a possibility that the viewers were complaining about the quality of the weather and local news rather than the quantity. It might be the case that the viewers are not being given relevant weather and local news and in contrast, the station might be broadcasting inconsequential news that proves to be of no use to the viewers. If this is the scenario, then the manager's prediction that viwership would increase just by increasing the time for weather and local news would fall flat on its face.
Seondly, is there a change in the customers' viewing habits? The manager prematurely assumes that they draw more viewers simply by increasing the time for weather and local news. But, what if the people in the locality got accostumed to other forms of media? It is possible that there was prolifiration of other media platforms like Netflix, Youtube, etc. People in the locality might be finding them more engaging than the station's news program. If this turns out to be true, the manager's argument does not hold water.
Finally, was there any new station started in the past one year? The manager states that their station lost advertising revenue from the local businesses over the past one year and imputes that to decreased time for weather and local news as well as the complaints from the viewers. However, it is highly possible that a new station was started and the local businesses signed contracts with the new station. Perhaps, the new station was more economical for advertising and thus, the local businesses chose to go for the new station. In such case, the manager will not regain his clients even if they increase the time for weather and local news.
Therefore, the argument, as it stands, is unpersuasive as the manager does not provide any evidence that help answer the above posed questions. One will be in a better position to evaluate the argument if the author can provide further evidence in a detailed manner leaving no room for ambiguity.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 8 2
No. of Sentences: 21 15
No. of Words: 472 350
No. of Characters: 2272 1500
No. of Different Words: 191 200
Fourth Root of Number of Words: 4.661 4.7
Average Word Length: 4.814 4.6
Word Length SD: 2.483 2.4
No. of Words greater than 5 chars: 155 100
No. of Words greater than 6 chars: 133 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.476 21.0
Sentence Length SD: 9.893 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.351 0.35
Sentence-Para Coherence: 0.56 0.50
Sentence-Sentence Coherence: 0.146 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 194, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...he number of viewers as well as to rein the lose of revenue from advertising. He suggest...
^^^^^^^^
Line 1, column 320, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d from the viewers about the coverage of weather and local news over the past yea...
^^
Line 1, column 424, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e devoted to national news was increased and withdrawal of advertising contracts ...
^^
Line 3, column 590, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...wers. If this is the scenario, then the managers prediction that viwership would increas...
^^^^^^^^
Line 5, column 424, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
... be finding them more engaging than the stations news program. If this turns out to be t...
^^^^^^^^
Line 5, column 481, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...gram. If this turns out to be true, the managers argument does not hold water. Finall...
^^^^^^^^
Line 7, column 588, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the manager will not regain his clients even if they increase the time for weath...
^^
Line 9, column 246, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a detailed manner" with adverb for "detailed"; eg, "in a hasty manner" with "hastily".
...the author can provide further evidence in a detailed manner leaving no room for ambiguity.
^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, finally, first, firstly, however, if, then, therefore, thus, well, as to, in contrast, as well as, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2325.0 2260.96107784 103% => OK
No of words: 472.0 441.139720559 107% => OK
Chars per words: 4.92584745763 5.12650576532 96% => OK
Fourth root words length: 4.6610686524 4.56307096286 102% => OK
Word Length SD: 2.54929759634 2.78398813304 92% => OK
Unique words: 199.0 204.123752495 97% => OK
Unique words percentage: 0.421610169492 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 723.6 705.55239521 103% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 57.0364534731 57.8364921388 99% => OK
Chars per sentence: 105.681818182 119.503703932 88% => OK
Words per sentence: 21.4545454545 23.324526521 92% => OK
Discourse Markers: 5.36363636364 5.70786347227 94% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.427756716737 0.218282227539 196% => OK
Sentence topic coherence: 0.130283879018 0.0743258471296 175% => OK
Sentence topic coherence SD: 0.134247074666 0.0701772020484 191% => OK
Paragraph topic coherence: 0.246904328649 0.128457276422 192% => OK
Paragraph topic coherence SD: 0.159498870948 0.0628817314937 254% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 12.5 14.3799401198 87% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.31 12.5979740519 90% => OK
dale_chall_readability_score: 7.89 8.32208582834 95% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.