"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The given argument arrives the conclusion to expand the new coverage of weather and local news in their new programs. In order to bolster the argument they provide past feedbacks from viewers and analysis about the advertising contracts. With the given evidence the arguments seem cogent at first, this argument undermines because of several loopholes and flaws. These flaws are a result of vague assumptions and a lack of strong evidence. To evaluate the argument thoroughly, three factors can be considered.
first, The argument mentioned that the most complaints they received from the viewers were about the lack of coverage about the weather and local news. however, the argument does not mentioned this with the valid resoning. though there are more complaints about the weather and local news more people maybe like to here national news. it is possible that if the company increase the coverage of weather and local news more number of complaints may arrives from the viewer. To evaluate the feedbacks from the customer the author should consider both negative and positive feedbacks than considering ony the complaints.
Secondly, they state that several local businesses cancle their advertising contracts with them and from that evidence they conclude that this is because of the lack of coverage of local news. however, this evidence is not srong enough to come up with the conclussion because they did not provide the statistical data to prove the argument. it is possible that though local businesses cancel their advertising contracts with the increasing time to national news more national business companies willing to have advertising contracts with this company. And this may result in more profit than before. therefore, to evaluate the argument and to come up with the conclusion the author should provide statistical data about the local advertising contracts and the national advertising contracts.
Thirdly, the above given shreds of evidence are not enough to come up with the above conclusion. The viewers may have another reason other than the time covering local and weather news. it is possible that viewers may consider the quality of the news that they are providing. And specially more authors may be considered the accuracy of the news and the fastness of the news the company provided. because of that though they are going to expand the coverage of weather and local news authors may not attract to watch the news from this company. therefore, it is important to consider all the reasons to decrease the rate of viewers before doing something to attract more viewers.
All and all, after examine the above factors in several aspects we can conclude that the most of resoning from the author is based on unwarranted assumptions and provided evidences are too weak to strengthen the argument. if the author consider about the provided factors this argument may more stronger than before.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 474 350
No. of Characters: 2410 1500
No. of Different Words: 162 200
Fourth Root of Number of Words: 4.666 4.7
Average Word Length: 5.084 4.6
Word Length SD: 2.494 2.4
No. of Words greater than 5 chars: 177 100
No. of Words greater than 6 chars: 149 80
No. of Words greater than 7 chars: 104 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.857 21.0
Sentence Length SD: 24.474 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.386 0.35
Sentence-Para Coherence: 0.614 0.50
Sentence-Sentence Coherence: 0.135 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: First
...ree factors can be considered. first, The argument mentioned that the most c...
^^^^^
Line 7, column 153, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...erage about the weather and local news. however, the argument does not mentioned this w...
^^^^^^^
Line 7, column 184, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'mention'
Suggestion: mention
...al news. however, the argument does not mentioned this with the valid resoning. though th...
^^^^^^^^^
Line 7, column 224, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Though
...mentioned this with the valid resoning. though there are more complaints about the wea...
^^^^^^
Line 7, column 336, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...eople maybe like to here national news. it is possible that if the company increas...
^^
Line 13, column 194, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
... of the lack of coverage of local news. however, this evidence is not srong enough to c...
^^^^^^^
Line 13, column 342, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...statistical data to prove the argument. it is possible that though local businesse...
^^
Line 13, column 601, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
... may result in more profit than before. therefore, to evaluate the argument and to come u...
^^^^^^^^^
Line 19, column 187, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...e time covering local and weather news. it is possible that viewers may consider t...
^^
Line 19, column 398, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Because
...tness of the news the company provided. because of that though they are going to expand...
^^^^^^^
Line 19, column 546, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Therefore
...ct to watch the news from this company. therefore, it is important to consider all the re...
^^^^^^^^^
Line 25, column 1, Rule ID: ALL_AND_ALL[1]
Message: This phrase is nonstandard. Did you mean 'all in all' (=after all, nevertheless)?
Suggestion: All in all
...thing to attract more viewers. All and all, after examine the above factors in sev...
^^^^^^^^^^^
Line 25, column 223, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...re too weak to strengthen the argument. if the author consider about the provided ...
^^
Line 25, column 291, Rule ID: MOST_COMPARATIVE[2]
Message: Use only 'stronger' (without 'more') when you use the comparative.
Suggestion: stronger
... the provided factors this argument may more stronger than before.
^^^^^^^^^^^^^
Transition Words or Phrases used:
first, however, if, may, second, secondly, so, then, therefore, third, thirdly
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 76.0 55.5748502994 137% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2479.0 2260.96107784 110% => OK
No of words: 474.0 441.139720559 107% => OK
Chars per words: 5.22995780591 5.12650576532 102% => OK
Fourth root words length: 4.66599839874 4.56307096286 102% => OK
Word Length SD: 2.56302719552 2.78398813304 92% => OK
Unique words: 170.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.35864978903 0.468620217663 77% => More unique words wanted or less content wanted.
syllable_count: 768.6 705.55239521 109% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 45.1737247349 57.8364921388 78% => OK
Chars per sentence: 107.782608696 119.503703932 90% => OK
Words per sentence: 20.6086956522 23.324526521 88% => OK
Discourse Markers: 3.39130434783 5.70786347227 59% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 14.0 5.25449101796 266% => Less language errors wanted.
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 14.0 6.88822355289 203% => Less negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.264919383874 0.218282227539 121% => OK
Sentence topic coherence: 0.0931917390743 0.0743258471296 125% => OK
Sentence topic coherence SD: 0.0974318725113 0.0701772020484 139% => OK
Paragraph topic coherence: 0.158487157826 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.100042649095 0.0628817314937 159% => OK
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.05 12.5979740519 104% => OK
dale_chall_readability_score: 7.33 8.32208582834 88% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.