For a Television station in order to attract more viewers for the program to avoid losing any further advertising revenues, it decides to restore the time devoted to weather and local news to its former level.
The memorandum from the business manager of the television station concludes that inorder to save their revenues from furthur tipping and to increase their viewership, they need to restore the time devoted to weather and local news to its former level. This conclusion must have been made based on several premises and if they were found true, the statement can be considered a valid one. However there are three unwarranted assumptions that need to be addressed by the manager for the argument to hold water.
Firstly, the author needs to confirm if the the complaints received from viewers were pertaining only to the coverage of weather and local news. If not, then the number of complaints received regarding the local news might be considerably insignificant when compared to the whole lot. The presentation of the news and quality of the same might have been a huge issue that required the station's attention. It could also be that the content presented by the programs was not accessible to the masses.
Additionally, the author must confirm if the complaints must have been about the credibility of the reported local news and the reliability on the weather forecasts made by the programs. If the station broadcasted to a certain set of regions which are heavily prone to natural calamities, it would demand to get clear and unambiguous information regarding the weather conditions.
Finally, the local businesses must have canceled their advertising contracts due to reasons like lack of budget or change in business strategies. The author needs to evaluate if their station's advertising services have higher costs than a different television station and if the businesses revoked the contracts because they wished to market their products to a different target audience pertaining to a different region altogether.
The author has come up with a valid assesment, however if any of the assumptions highlighted above holds true, then the validity of the assessment is hampered.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 6 2
No. of Sentences: 12 15
No. of Words: 321 350
No. of Characters: 1642 1500
No. of Different Words: 170 200
Fourth Root of Number of Words: 4.233 4.7
Average Word Length: 5.115 4.6
Word Length SD: 2.811 2.4
No. of Words greater than 5 chars: 117 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.75 21.0
Sentence Length SD: 7.758 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.649 0.50
Sentence-Sentence Coherence: 0.051 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 390, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...tatement can be considered a valid one. However there are three unwarranted assumptions...
^^^^^^^
Line 3, column 41, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...Firstly, the author needs to confirm if the the complaints received from viewers were p...
^^^^^^^
Line 3, column 41, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...Firstly, the author needs to confirm if the the complaints received from viewers were p...
^^^^^^^
Line 3, column 275, Rule ID: WHOLE_LOT[1]
Message: Use simply 'lot'.
Suggestion: lot
...ably insignificant when compared to the whole lot. The presentation of the news and quali...
^^^^^^^^^
Line 3, column 386, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ave been a huge issue that required the stations attention. It could also be that the co...
^^^^^^^^
Transition Words or Phrases used:
also, finally, first, firstly, however, if, regarding, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1677.0 2260.96107784 74% => OK
No of words: 321.0 441.139720559 73% => More content wanted.
Chars per words: 5.22429906542 5.12650576532 102% => OK
Fourth root words length: 4.23278547379 4.56307096286 93% => OK
Word Length SD: 2.85813618636 2.78398813304 103% => OK
Unique words: 169.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.526479750779 0.468620217663 112% => OK
syllable_count: 521.1 705.55239521 74% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 54.1215196469 57.8364921388 94% => OK
Chars per sentence: 139.75 119.503703932 117% => OK
Words per sentence: 26.75 23.324526521 115% => OK
Discourse Markers: 5.25 5.70786347227 92% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.213633987513 0.218282227539 98% => OK
Sentence topic coherence: 0.068990399515 0.0743258471296 93% => OK
Sentence topic coherence SD: 0.0630075960656 0.0701772020484 90% => OK
Paragraph topic coherence: 0.0998467369005 0.128457276422 78% => OK
Paragraph topic coherence SD: 0.0594187196899 0.0628817314937 94% => OK
Essay readability:
automated_readability_index: 16.5 14.3799401198 115% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 13.29 12.5979740519 105% => OK
dale_chall_readability_score: 9.11 8.32208582834 109% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.