Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation
The station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area. This recommendation is based on the increase of audiences of radio station WCQP in Rockville after the addition of such a program. However, before accepting this suggestion and including more call-in-advice programs the following questions need to be answered to appraise the impact of this change.
Firstly, do WCQP and KICK share similar kind of audiences? Isn't it possible that they cater towards two completely different audiences? Maybe the audiences in WCQP are prefer more interactive programs like call-in-advice while that of KICK prefer just to listen to songs without any interruption. So, if such a program were added to KICK in Medway, the proportions of songs will be decreased leading current audiences to abandon the radio.
Secondly, what percentage of surveyee were from Medway? Also, what was the percentage of the surveyee voted for yes to the call-in-advice programs? Only a fraction of the nationwide survey could be from Medway. This would make the outcome of the survey inaccurate. Even if the survey consisted mostly of Medway population, it says nothing about the ratio of yes or no. 100,000 people may have showed interest to these programs but what a million people took that survey. Although, 100,000 sounds like a lot but in reality its just 10 percent.
Finally, where there any other changes within Rockville or in WCQP? There maybe an increase in the population of Rockville which led to the increase in audience number. Or, maybe a new highway has been constructed in Rockville which causes intense amount of vehicles pass within the city and those passengers are actually the reason of the hike in audiences, not the show. Also, WCQP may have hired a famous and charismatic host, who is in charge of the show and it is cause of his skills that new audiences are joining this show.
In conclusion, in its present form, the cognition of including more call-advice programs in KICK is erroneous. Perhaps, the manager could answer the aforementioned doubts in an empirical manner. This would make it possible to judge the feasibility of the conjecture.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 5 2
No. of Sentences: 20 15
No. of Words: 373 350
No. of Characters: 1836 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.395 4.7
Average Word Length: 4.922 4.6
Word Length SD: 2.745 2.4
No. of Words greater than 5 chars: 136 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.65 21.0
Sentence Length SD: 8.691 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.292 0.35
Sentence-Para Coherence: 0.534 0.50
Sentence-Sentence Coherence: 0.069 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 226, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...is based on the increase of audiences of radio station WCQP in Rockville after th...
^^
Line 3, column 60, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: Isn't
...d KICK share similar kind of audiences? Isnt it possible that they cater towards two...
^^^^
Line 3, column 169, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'preferred'.
Suggestion: preferred
...iences? Maybe the audiences in WCQP are prefer more interactive programs like call-in-...
^^^^^^
Line 9, column 30, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s show. In conclusion, in its present form, the cognition of including more ca...
^^
Line 9, column 173, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in an empirical manner" with adverb for "empirical"; eg, "in a hasty manner" with "hastily".
... could answer the aforementioned doubts in an empirical manner. This would make it possible to judge t...
^^^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, finally, first, firstly, however, if, may, second, secondly, so, while, in conclusion, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1889.0 2260.96107784 84% => OK
No of words: 372.0 441.139720559 84% => More content wanted.
Chars per words: 5.07795698925 5.12650576532 99% => OK
Fourth root words length: 4.39173103935 4.56307096286 96% => OK
Word Length SD: 2.810572254 2.78398813304 101% => OK
Unique words: 199.0 204.123752495 97% => OK
Unique words percentage: 0.534946236559 0.468620217663 114% => OK
syllable_count: 577.8 705.55239521 82% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 43.2611119774 57.8364921388 75% => OK
Chars per sentence: 89.9523809524 119.503703932 75% => OK
Words per sentence: 17.7142857143 23.324526521 76% => OK
Discourse Markers: 5.47619047619 5.70786347227 96% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.29537941816 0.218282227539 135% => OK
Sentence topic coherence: 0.0824434624923 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.0893442171077 0.0701772020484 127% => OK
Paragraph topic coherence: 0.155953147739 0.128457276422 121% => OK
Paragraph topic coherence SD: 0.0919350835389 0.0628817314937 146% => OK
Essay readability:
automated_readability_index: 11.4 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.89 12.5979740519 94% => OK
dale_chall_readability_score: 8.43 8.32208582834 101% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.