The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Movie Production Company supports that the share for advertising in budget allocation should be increased based on the increasing number of positive review about their specific movies despite the reduction in movie-goers for Super Screen-produced movies as per the recent report of previous year, by the firm's marketing department. This conclusion is not valid due to several unwarranted reasons such as less number of movies actually produced by the company in the previous year, correlating reviews with quality of movies, allocating greater share of budget would mean increase in viwership audience.
Primarily, what were the total number of movies released/produced by the company during the previous year. Further, what was the actual percentage of the viewers in the previous year compared to its yesteryears. This would give the advertising director additional data such as actual percentage decrease in viewership in the reported year and the total films published by the company allowing the director to actually pinpoint the problem and necessary steps would be then taken to mitigate it. Further it might also be possible that the percent increase in reviews about the specific Super Screen movie in dimunitave.
Secondly, quality is a subjective term and would humans are fickle minded, at one moment they would be in the favour of the movie and the other they would hate the movie as much as they had previously liked it. Thus the correlation of reviews with quality of the movie has no solid grounds. What is the actual numbers of good and bad reviews and what was the outlook (percentage-wise) of all the reviews before the spike. Were positive reviews greater in number than the negative reviews or was it vice-versa? The answers and figures provided would then give a furthermore detail and dimension to the decision making process.
Even if all of the above discussed points are to be accounted for, another unwarranted assumption is made that allocating higher budget would turn out in the favour of the company by increasing its viewership. What is the actual share of budget of marketing allotted to "Reviews"? Despite the efforts made by the marketing team, if the quality does not appeal to the viewers then there would be a definite pale response and would lead to decrease in the viewership.
To sum it up, there are several questions such as previous year statistics for which if answers are provided backed with data and figures would enable the advertising director of the production company to wisely and effectively take decision in the favour of their company which would result in increase of viewership for thier movies.
Grammar and spelling errors:
Line 5, column 212, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...s much as they had previously liked it. Thus the correlation of reviews with quality...
^^^^
Line 5, column 443, Rule ID: ADJECTIVE_IN_ATTRIBUTE[1]
Message: A more concise phrase may lose no meaning and sound more powerful.
Suggestion: greater
...before the spike. Were positive reviews greater in number than the negative reviews or was it vic...
^^^^^^^^^^^^^^^^^
Line 5, column 558, Rule ID: A_RB_NN[1]
Message: You used an adverb ('furthermore') instead an adjective, or a noun ('detail') instead of another adjective.
...rs and figures provided would then give a furthermore detail and dimension to the decision making pr...
^^^^^^^^^^^^^^^^^^^^
Line 7, column 9, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...the decision making process. Even if all of the above discussed points are to be accoun...
^^^^^^^^^^
Line 9, column 86, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...h as previous year statistics for which if answers are provided backed with data a...
^^
Transition Words or Phrases used:
actually, also, furthermore, if, look, second, secondly, so, then, thus, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.5258426966 102% => OK
Auxiliary verbs: 14.0 12.4196629213 113% => OK
Conjunction : 12.0 14.8657303371 81% => OK
Relative clauses : 5.0 11.3162921348 44% => More relative clauses wanted.
Pronoun: 17.0 33.0505617978 51% => OK
Preposition: 66.0 58.6224719101 113% => OK
Nominalization: 8.0 12.9106741573 62% => OK
Performance on vocabulary words:
No of characters: 2283.0 2235.4752809 102% => OK
No of words: 440.0 442.535393258 99% => OK
Chars per words: 5.18863636364 5.05705443957 103% => OK
Fourth root words length: 4.57997565096 4.55969084622 100% => OK
Word Length SD: 2.84843639143 2.79657885939 102% => OK
Unique words: 194.0 215.323595506 90% => More unique words wanted.
Unique words percentage: 0.440909090909 0.4932671777 89% => More unique words wanted or less content wanted.
syllable_count: 711.9 704.065955056 101% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 6.24550561798 32% => OK
Article: 2.0 4.99550561798 40% => OK
Subordination: 2.0 3.10617977528 64% => OK
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 4.0 4.38483146067 91% => OK
Performance on sentences:
How many sentences: 15.0 20.2370786517 74% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 23.0359550562 126% => The Avg. Sentence Length is relatively long.
Sentence length SD: 94.1532084778 60.3974514979 156% => OK
Chars per sentence: 152.2 118.986275619 128% => OK
Words per sentence: 29.3333333333 23.4991977007 125% => OK
Discourse Markers: 5.33333333333 5.21951772744 102% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 5.0 7.80617977528 64% => OK
Sentences with positive sentiment : 10.0 10.2758426966 97% => OK
Sentences with negative sentiment : 3.0 5.13820224719 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.83258426966 41% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.196669940484 0.243740707755 81% => OK
Sentence topic coherence: 0.0719847982692 0.0831039109588 87% => OK
Sentence topic coherence SD: 0.083745884361 0.0758088955206 110% => OK
Paragraph topic coherence: 0.122160212828 0.150359130593 81% => OK
Paragraph topic coherence SD: 0.0931715435432 0.0667264976115 140% => OK
Essay readability:
automated_readability_index: 17.7 14.1392134831 125% => OK
flesch_reading_ease: 42.04 48.8420337079 86% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 14.6 12.1743820225 120% => OK
coleman_liau_index: 13.41 12.1639044944 110% => OK
dale_chall_readability_score: 8.81 8.38706741573 105% => OK
difficult_words: 104.0 100.480337079 104% => OK
linsear_write_formula: 29.5 11.8971910112 248% => Linsear_write_formula is high.
gunning_fog: 13.6 11.2143820225 121% => OK
text_standard: 9.0 11.7820224719 76% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.