Has creating a positive image become more important than the reality behind it? In this statement, the answer is yes. Indeed, in contemporary society, with emergence of a variety of medium from television to instagram, it is undeniable that what is shown to others has become a priority. As we are living in a constant surveillance, managing a positive image has become a huge part of our lives. In a longer term, however, image yields its way to reality.
Maintaining a positive, distinctive image is not a choice, but a must to businesses. Take a smart phone industry, for example. At the earlier period, including a new function, or posing a distinctive design was considered important. However, as the technology takes steps further, it is almost impossible to differentiate one from the others with respect of its functional or aesthetical aspects. The image that the brand possesses becomes the most considered factor when choosing a mobile device. Apple’s Iphone is winning more of younger generations’ mind because young people are attracted to the idea of iphone, which is represented as ‘young, innovative, liberal’. On the other hand, Samsung’s Galaxy is suggesting more professional, technical, conservative image, which is appealing more to relatively older professionals. Like this, constructing image has become a priority among businesses, because image is what appeals to customer’s mind.
For politicians, especially presidential candidates, constructing a positive image decides whether they could be elected or not. After the invention of a television and on-line media, being politician has become all about being ‘seen as a qualified candidate’. Unlike local politics who can actually reveal themselves in their local communities, it is relatively rare thing for presidential candidates to meet electives in person and show their real selves. Instead, politicians talk to people with their images in media. For example, former president of Korea, Park, take advantage of her father, who was a former president/dictator of Korea, contributed to huge economic growth of Korea in 1960s, said to be a charismatic leader. Although she was neither capable of making a decent speech nor has a sufficient political experience, she has successfully constructed her image as having a charismatic leadership just like her father, and as having sophisticate knowledge over the economy. With that, Park was elected as a president.
Nevertheless, in the longer term, reality behind the image matters too. Focusing solely on the creation and maintenance of an appealing image without considering the reality or truth behind it, is often followed by a shocking reveal of the truth and a decadence of an individual, a corporation. Returning back to President Park’s example, her indecisiveness had rose up to surface and people found out that in reality, she was relying on her close friend, who is far from being an expert of any field of politics, when she makes important decisions for the country. This fact was revealed by JTBC, Korean News Company, and followed by a huge protest shouting for her impeachment. Although her ready-made image has fooled many people, in the long term, reality took place and made things right.
In conclusion, in our contemporary society, creating and maintaining an appealing image is indeed, an important matter. For corporations who have to build the brand image to sell products, and for politicians who are in constant surveillance of media, positive image is a priority. Nevertheless, the truth or reality cannot be hidden forever, and when it is revealed, it could have a significant impact on the image.
- wave farms76
- "Universities should require every student to take a variety of courses outside the student's field of study." Write a response in which you discuss the extent to which you agree or disagree with the claim. In developing and supporting your position, be s66
- Unfortunately, in contemporary society, creating an appealing image has become more important than the reality or truth behind that image.Write a response in which you discuss the extent to which you agree or disagree with the statement and explain your r73
- Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced 42
- 4. The following memorandum is from the business manager of Happy Pancake House restaurants."Recently, butter has been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. This change, however, has had little32
Grammar and spelling errors:
Line 5, column 701, Rule ID: IN_1990s
Message: The article is probably missing here: 'in the 1960s'.
Suggestion: in the 1960s
...ibuted to huge economic growth of Korea in 1960s, said to be a charismatic leader. Altho...
Line 7, column 297, Rule ID: RETURN_BACK
Message: Use simply 'Returning'.
...adence of an individual, a corporation. Returning back to President Park's example, her i...
Transition Words or Phrases used:
actually, but, however, if, nevertheless, so, for example, in conclusion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.5258426966 159% => OK
Auxiliary verbs: 5.0 12.4196629213 40% => OK
Conjunction : 18.0 14.8657303371 121% => OK
Relative clauses : 14.0 11.3162921348 124% => OK
Pronoun: 35.0 33.0505617978 106% => OK
Preposition: 77.0 58.6224719101 131% => OK
Nominalization: 12.0 12.9106741573 93% => OK
Performance on vocabulary words:
No of characters: 3135.0 2235.4752809 140% => OK
No of words: 581.0 442.535393258 131% => OK
Chars per words: 5.39586919105 5.05705443957 107% => OK
Fourth root words length: 4.90957651803 4.55969084622 108% => OK
Word Length SD: 3.26393089617 2.79657885939 117% => OK
Unique words: 305.0 215.323595506 142% => OK
Unique words percentage: 0.52495697074 0.4932671777 106% => OK
syllable_count: 1012.5 704.065955056 144% => OK
avg_syllables_per_word: 1.7 1.59117977528 107% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 6.24550561798 128% => OK
Article: 5.0 4.99550561798 100% => OK
Subordination: 7.0 3.10617977528 225% => Less adverbial clause wanted.
Conjunction: 6.0 1.77640449438 338% => Less conjunction wanted as sentence beginning.
Preposition: 13.0 4.38483146067 296% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 28.0 20.2370786517 138% => OK
Sentence length: 20.0 23.0359550562 87% => OK
Sentence length SD: 62.4259152753 60.3974514979 103% => OK
Chars per sentence: 111.964285714 118.986275619 94% => OK
Words per sentence: 20.75 23.4991977007 88% => OK
Discourse Markers: 3.25 5.21951772744 62% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 2.0 7.80617977528 26% => OK
Sentences with positive sentiment : 20.0 10.2758426966 195% => OK
Sentences with negative sentiment : 1.0 5.13820224719 19% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.83258426966 145% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.217129622942 0.243740707755 89% => OK
Sentence topic coherence: 0.0649368787121 0.0831039109588 78% => OK
Sentence topic coherence SD: 0.0747584085443 0.0758088955206 99% => OK
Paragraph topic coherence: 0.137917346981 0.150359130593 92% => OK
Paragraph topic coherence SD: 0.0616767924744 0.0667264976115 92% => OK
automated_readability_index: 14.4 14.1392134831 102% => OK
flesch_reading_ease: 42.72 48.8420337079 87% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 12.3 12.1743820225 101% => OK
coleman_liau_index: 14.04 12.1639044944 115% => OK
dale_chall_readability_score: 9.44 8.38706741573 113% => OK
difficult_words: 177.0 100.480337079 176% => OK
linsear_write_formula: 6.5 11.8971910112 55% => Linsear_write_formula is low.
gunning_fog: 10.0 11.2143820225 89% => OK
text_standard: 10.0 11.7820224719 85% => OK
What are above readability scores?
Rates: 79.17 out of 100
Scores by essay e-grader: 4.75 Out of 6
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.