The table below shows expenditures of four car companies on advertising in the UK in 2002.
The table compares the money spent by four automobile companies on promotion in the UK in 2002.
Overall, it is clear that out of the four, Renault spent the most on advertising. Also, the general pattern shows that TV was the most invested channel of promotion, while the opposite was true for cinema.
In 2002, Cetirizine paid 70 million dollars for TV advertising, which was the largest amount across the board. This was followed by Vauxhall and Renault at 65 and 59 million, respectively, while investment in TV promotion by Rover was only 45 million. Press is the second most important advertisement platform for Renault and Rover, costing 45 million and 38 million dollars. By contrast, Cetirizine and Vauxhall spent significantly less, 12 million and 8 million, on press promotion.
Interestingly, radio attracted 15 million dollars of advertising budget in all four companies. Spending on outdoor advertisement ranged from 7 million (by Renault and Vauxhall) to 2 million (by Rover) while cinema was even less prominent, with Rover and Cetirizine did not include it in their advertising schemes.
Grammar and spelling errors:
Line 13, column 311, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nclude it in their advertising schemes.
^^^^^^
Transition Words or Phrases used:
also, if, second, so, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 7.0 114% => OK
Auxiliary verbs: 0.0 1.00243902439 0% => OK
Conjunction : 8.0 6.8 118% => OK
Relative clauses : 3.0 3.15609756098 95% => OK
Pronoun: 6.0 5.60731707317 107% => OK
Preposition: 26.0 33.7804878049 77% => OK
Nominalization: 7.0 3.97073170732 176% => OK
Performance on vocabulary words:
No of characters: 940.0 965.302439024 97% => OK
No of words: 178.0 196.424390244 91% => More content wanted.
Chars per words: 5.2808988764 4.92477711251 107% => OK
Fourth root words length: 3.65262427087 3.73543355544 98% => OK
Word Length SD: 2.97392722694 2.65546596893 112% => OK
Unique words: 105.0 106.607317073 98% => OK
Unique words percentage: 0.589887640449 0.547539520022 108% => OK
syllable_count: 266.4 283.868780488 94% => OK
avg_syllables_per_word: 1.5 1.45097560976 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 1.53170731707 131% => OK
Article: 2.0 4.33902439024 46% => OK
Subordination: 2.0 1.07073170732 187% => OK
Conjunction: 0.0 0.482926829268 0% => OK
Preposition: 4.0 3.36585365854 119% => OK
Performance on sentences:
How many sentences: 9.0 8.94146341463 101% => OK
Sentence length: 19.0 22.4926829268 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.9878191494 43.030603864 86% => OK
Chars per sentence: 104.444444444 112.824112599 93% => OK
Words per sentence: 19.7777777778 22.9334400587 86% => OK
Discourse Markers: 3.0 5.23603664747 57% => More transition words/phrases wanted.
Paragraphs: 4.0 3.83414634146 104% => OK
Language errors: 1.0 1.69756097561 59% => OK
Sentences with positive sentiment : 6.0 3.70975609756 162% => OK
Sentences with negative sentiment : 0.0 1.13902439024 0% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.09268292683 73% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.140205743949 0.215688989381 65% => OK
Sentence topic coherence: 0.0763789111908 0.103423049105 74% => OK
Sentence topic coherence SD: 0.0967753125679 0.0843802449381 115% => OK
Paragraph topic coherence: 0.133253165054 0.15604864568 85% => OK
Paragraph topic coherence SD: 0.119788261809 0.0819641961636 146% => OK
Essay readability:
automated_readability_index: 13.3 13.2329268293 101% => OK
flesch_reading_ease: 60.65 61.2550243902 99% => OK
smog_index: 8.8 6.51609756098 135% => OK
flesch_kincaid_grade: 9.5 10.3012195122 92% => OK
coleman_liau_index: 13.34 11.4140731707 117% => OK
dale_chall_readability_score: 8.39 8.06136585366 104% => OK
difficult_words: 43.0 40.7170731707 106% => OK
linsear_write_formula: 8.5 11.4329268293 74% => OK
gunning_fog: 9.6 10.9970731707 87% => OK
text_standard: 9.0 11.0658536585 81% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.