Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?
These days, people are surrounded by marketing and commercial activities. Views differ on the implications of advertising, but I would argue that there are both positives and negatives in equal measure.
On the one hand, one of the negative points of advertising sector is the widely population of false and misleading advertisements in some forms of media. For example, in order to promote sales, some food and beverage businesses are willing to adjust illegally the proportion of ingredients written on product packing to fit within the allowable limit. As a result, the customers who consume these products might be affected negatively and increase the risk of health problems and other diseases. Moreover, the persuasive intent of marketing practices could encourage people buy more than their real needs. It is no more waste of money for consumers than buying goods which is not proper for their using purpose
On the other hand, apart from these drawbacks given, marketing and commercial activities also bring a wide range of benefits for society. Firstly, only thanks to advertisements, can customers be kept informed about newly-launched products. In other words, they are aware of the array of selections available to their demands; otherwise, they are confined to only a narrow range of products. Secondly, it is undeniable that advertising campaigns make significant contributions to increase brand awareness. Therefore, companies are able to approach prospective customers, promoting temporary sales and capturing more market share. On a large scale, advertising serves as a bridge between manufacturers and customers, giving rise to the consumer society.
In conclusion, the development of businesses has given rise to the growing number of advertisements, and this trend is, in my opinion, advantageous as well as detrimental.
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Grammar and spelling errors:
Line 5, column 37, Rule ID: POSSESIVE_APOSTROPHE
Message: Possible typo: apostrophe is missing. Did you mean 'drawbacks'' or 'drawback's'?
Suggestion: drawbacks'; drawback's
... On the other hand, apart from these drawbacks given, marketing and commercial activit...
Transition Words or Phrases used:
also, but, first, firstly, if, moreover, second, secondly, so, therefore, well, apart from, for example, in conclusion, as a result, as well as, in my opinion, in other words, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 15.0 24.0651302605 62% => OK
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 3.0 8.3376753507 36% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1568.0 1615.20841683 97% => OK
No of words: 284.0 315.596192385 90% => More content wanted.
Chars per words: 5.52112676056 5.12529762239 108% => OK
Fourth root words length: 4.10515524023 4.20363070211 98% => OK
Word Length SD: 3.1268795181 2.80592935109 111% => OK
Unique words: 180.0 176.041082164 102% => OK
Unique words percentage: 0.633802816901 0.561755894193 113% => OK
syllable_count: 500.4 506.74238477 99% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 8.0 4.76152304609 168% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 42.9356198933 49.4020404114 87% => OK
Chars per sentence: 120.615384615 106.682146367 113% => OK
Words per sentence: 21.8461538462 20.7667163134 105% => OK
Discourse Markers: 14.8461538462 7.06120827912 210% => Less transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.15550479623 0.244688304435 64% => OK
Sentence topic coherence: 0.0466797247702 0.084324248473 55% => OK
Sentence topic coherence SD: 0.0384965865085 0.0667982634062 58% => OK
Paragraph topic coherence: 0.0781576621487 0.151304729494 52% => OK
Paragraph topic coherence SD: 0.0349517248694 0.056905535591 61% => OK
automated_readability_index: 15.5 13.0946893788 118% => OK
flesch_reading_ease: 33.24 50.2224549098 66% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.8 11.3001002004 122% => OK
coleman_liau_index: 14.74 12.4159519038 119% => OK
dale_chall_readability_score: 9.74 8.58950901804 113% => OK
difficult_words: 91.0 78.4519038076 116% => OK
linsear_write_formula: 12.5 9.78957915832 128% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.