Advertising is gaining more popularity in the marketing of products or services. Views differ on the implications of this industry, but I would argue that it has both negative and positive consequences to society.
On the one hand, one of the drawbacks of the advertising business is the overuse of advertisements in this era. Recent decades have witnessed the frequently appearance of forms of advertising everywhere, from the leaflets on the streets to the pop-ups on the websites. Therefore, people might be disturbed by useless information wherever they look. Another unacceptable aspect of industry of commercials is the way it encourages people to buy products they may not need or cannot afford. Children and young people are often the victims of such sophisticated advertising campaigns. They are vigorously attracted by the latest toys, clothing or food and this may put enormous pressure on their parents to accommodate their excessive requests.
However, apart from these drawbacks above, advertising industry also bring a wide range of benefits for society. Firstly, thanks to advertisements, can customers be informed about newly-launched products. In other words, they are aware of the array of selections available to their demands; otherwise, they are confined to only a narrow range of products. Secondly, it is undeniable that advertising campaigns make significant contributions to increase brand awareness. Therefore, companies are able to approach prospective customers, promoting temporary sales and capturing more market share. On a large scale, advertising serves as a bridge between manufacturers and customers, giving rise to the consumer society.
In conclusion, while advertising industry cause a wide range of negative points to society, I believe that both consumers and business are brought benefit from it.
Transition Words or Phrases used:
also, but, first, firstly, however, if, look, may, second, secondly, so, therefore, while, apart from, in conclusion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 3.0 7.30460921844 41% => More relative clauses wanted.
Pronoun: 21.0 24.0651302605 87% => OK
Preposition: 44.0 41.998997996 105% => OK
Nominalization: 2.0 8.3376753507 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1573.0 1615.20841683 97% => OK
No of words: 279.0 315.596192385 88% => More content wanted.
Chars per words: 5.63799283154 5.12529762239 110% => OK
Fourth root words length: 4.08696624509 4.20363070211 97% => OK
Word Length SD: 3.19606359806 2.80592935109 114% => OK
Unique words: 169.0 176.041082164 96% => OK
Unique words percentage: 0.605734767025 0.561755894193 108% => OK
syllable_count: 502.2 506.74238477 99% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 27.224498771 49.4020404114 55% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 104.866666667 106.682146367 98% => OK
Words per sentence: 18.6 20.7667163134 90% => OK
Discourse Markers: 8.8 7.06120827912 125% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.178630806062 0.244688304435 73% => OK
Sentence topic coherence: 0.0594617066759 0.084324248473 71% => OK
Sentence topic coherence SD: 0.0489098856273 0.0667982634062 73% => OK
Paragraph topic coherence: 0.116081838972 0.151304729494 77% => OK
Paragraph topic coherence SD: 0.0126520682575 0.056905535591 22% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.4 13.0946893788 110% => OK
flesch_reading_ease: 36.28 50.2224549098 72% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 15.43 12.4159519038 124% => OK
dale_chall_readability_score: 9.68 8.58950901804 113% => OK
difficult_words: 91.0 78.4519038076 116% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.