Advertisements are becoming more and more common in everyday life.
Is it a positive or negative development?
In the modern era of global consumer culture, adverts appear more popular and widespread, becoming part of our daily life. Though considering this development being negative is reasonable to a certain extent, I assume it would rather be beneficial in our lives.
Some believe advertisements getting more common is detrimental for some reasons, among which is that they can manipulate consumers. The frequent appearance of ads can persuade people to follow the latest trend, especially in clothing items and technological gadgets. In other words, it aims to convince consumers to expend their money on seemingly unnecessary things with the mere thought that they may make them happier. In addition, advertisements can lead to a rise in the rivalry between businesses supplying the same product category. With various ways to advertise their products, chiefly having successful celebrities engage in the advertising campaign or creating unique original slogans to distinguish themselves from others, the trade competition between corporations now focuses mainly on marketing. As a result, there might be some unfair competition in which companies publicly demote rival ones to improve their position in the marketplace.
However, I believe the widespread emergence of advertisements in daily life can yield more significant benefits than drawbacks. The most apparent advantage is that it can suggest numerous product choices to customers. An advert can be a short communication between the manufacturers and their consumers, through which the buyers can compare the product advertised to similar ones to select the most suitable for them. Without advertisements, people would have fewer options and less access to high-quality products. Besides, advertising is an essential part of marketing, appealing to a great deal of employment and potentially solving the alarming issue of youth unemployment. Moreover, an advertisement can be a product of art that can satisfy consumers' tastes. For example, inspired by different art styles, the ad video “Masterpiece” by Coca-Cola is an animation catching the eye of customers by using integrated graphics featured in famous artists' brushstrokes to convey a positive message.
In conclusion, despite the apparent disadvantages of advertisements becoming more popular, I assume this trend is positive rather than negative.
Transition Words or Phrases used:
besides, however, if, may, moreover, so, for example, in addition, in conclusion, as a result, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 13.0 7.85571142285 165% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 23.0 24.0651302605 96% => OK
Preposition: 52.0 41.998997996 124% => OK
Nominalization: 12.0 8.3376753507 144% => OK
Performance on vocabulary words:
No of characters: 2014.0 1615.20841683 125% => OK
No of words: 354.0 315.596192385 112% => OK
Chars per words: 5.68926553672 5.12529762239 111% => OK
Fourth root words length: 4.33761313653 4.20363070211 103% => OK
Word Length SD: 3.22332104966 2.80592935109 115% => OK
Unique words: 222.0 176.041082164 126% => OK
Unique words percentage: 0.627118644068 0.561755894193 112% => OK
syllable_count: 634.5 506.74238477 125% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 9.0 4.76152304609 189% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 48.7235505172 49.4020404114 99% => OK
Chars per sentence: 125.875 106.682146367 118% => OK
Words per sentence: 22.125 20.7667163134 107% => OK
Discourse Markers: 6.8125 7.06120827912 96% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.235182779494 0.244688304435 96% => OK
Sentence topic coherence: 0.0706085009343 0.084324248473 84% => OK
Sentence topic coherence SD: 0.0758112427596 0.0667982634062 113% => OK
Paragraph topic coherence: 0.163066386612 0.151304729494 108% => OK
Paragraph topic coherence SD: 0.0541943991101 0.056905535591 95% => OK
Essay readability:
automated_readability_index: 16.4 13.0946893788 125% => OK
flesch_reading_ease: 32.22 50.2224549098 64% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 14.2 11.3001002004 126% => OK
coleman_liau_index: 15.72 12.4159519038 127% => OK
dale_chall_readability_score: 10.7 8.58950901804 125% => OK
difficult_words: 134.0 78.4519038076 171% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.