Advertising is all around us; it is an unavoidable part of everyone's life. Some people say that advertising is a positive part of our lives. To what extent do you agree or disagree?
It is undoubted that people nowadays have immersed in the sea of advertisements, in which some viewpoints conclude in favour of advertising that it is a positive part of our lives. While I partly agree that advertising brings us many benefits, I assume that it also causes some drawbacks.
In terms of advantages, there are some reasons which lead me to agree that advertising has many positive effects. Firstly, it helps companies to promote their products to public. Coca Cola is one of the typical examples, since many advertisements of Coke are usually taken place by celebrity endorsements and broadcasted on TV every day, customers easily catch Coke on public billboards or TVs or magazines so that Coke obviously becomes the best choice in all events like birthdays, marriages and so on. Secondly, an increasing trend of advertising activities enables many people to seek out appropriate vaccancies. It is clear that advertising businesses offer many inspirational and creative jobs which require workers have to flexibly put their knowledge into practice and gain a high salary.
Nevertheless, advertisements also lead customers to many setbacks which negatively influence on their budget and privacy. Firstly, advertising motivates consumers to buy goods impulsively. It is quite familiar with many people nowadays easily spend their money on exorbitant goods without hesitation and then they instantly feel a sense of frustration because they really are unnecessary. Secondly, many companies are found guilty of using illegally customers’ personal information for their commercial purposes. By way of illustration, Facebook seemly springs to our mind when the company usually is accused of abusing users’ information for advertisement and they are punished by hundreds of million dollars.
In conclusion, we have to accept that advertising brings us many benefits related to both the economy and society, however, it is also clear that it also causes many problems for us.
Transition Words or Phrases used:
also, first, firstly, however, nevertheless, really, second, secondly, so, then, while, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 0.0 7.85571142285 0% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 14.0 7.30460921844 192% => OK
Pronoun: 34.0 24.0651302605 141% => Less pronouns wanted
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1683.0 1615.20841683 104% => OK
No of words: 309.0 315.596192385 98% => OK
Chars per words: 5.44660194175 5.12529762239 106% => OK
Fourth root words length: 4.1926597562 4.20363070211 100% => OK
Word Length SD: 3.08420521742 2.80592935109 110% => OK
Unique words: 183.0 176.041082164 104% => OK
Unique words percentage: 0.592233009709 0.561755894193 105% => OK
syllable_count: 542.7 506.74238477 107% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 67.2624463307 49.4020404114 136% => OK
Chars per sentence: 129.461538462 106.682146367 121% => OK
Words per sentence: 23.7692307692 20.7667163134 114% => OK
Discourse Markers: 7.76923076923 7.06120827912 110% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.220621381403 0.244688304435 90% => OK
Sentence topic coherence: 0.0886504173209 0.084324248473 105% => OK
Sentence topic coherence SD: 0.0763371166527 0.0667982634062 114% => OK
Paragraph topic coherence: 0.155317166026 0.151304729494 103% => OK
Paragraph topic coherence SD: 0.0993640492479 0.056905535591 175% => OK
Essay readability:
automated_readability_index: 16.1 13.0946893788 123% => OK
flesch_reading_ease: 31.21 50.2224549098 62% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 14.6 11.3001002004 129% => OK
coleman_liau_index: 14.63 12.4159519038 118% => OK
dale_chall_readability_score: 9.68 8.58950901804 113% => OK
difficult_words: 96.0 78.4519038076 122% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.