Advertising industry has a huge influence on society. Do you think the positive effects of advertising outweigh negative effects?
Advertising is gaining more popularity in the marketing of products or services. Views differ on the implications of this industry, but I would argue that it has both negative and positive consequences to society.
Indeed, one of the drawbacks of the advertising business is the overuse of advertisements in this era. Recent decades have witnessed the frequent appearance of forms of advertising everywhere, from leaflets on the streets to pop-ups on the websites. It is very difficult for people to escape influence since they are constantly bombarded by adverts which create desires and affect buying habits. Another unacceptable aspect of industry of commercials is the way it encourages consumers to buy products they may not need or cannot afford. This could lead people to waste their money on useless products instead of more important spending.
However, advertising industry also bring a wide range of benefits to society. Firstly, thanks to advertisements, customers can be informed about newly launched products. In other words, with advertisements, they will be aware of the array of selections available to their demands; otherwise, they are confined to only a narrow range of products. Secondly, it is undeniable that advertising campaigns make significant contributions to brand awareness. Therefore, this would bring new and returning customers, promoting temporary sales and capturing more market share. Finally, advertisement some times change the mind of a person about items they never feel of buying. For instance, after the advertisements of soymilk appeared on TV in 2012, a lot of men realized that consuming this product does not harm their health as they thought.
In conclusion, while advertising industry can cause a wide range of negative effects to society, I believe that both consumers and business will definitely benefit from it.
Transition Words or Phrases used:
also, but, finally, first, firstly, however, if, may, second, secondly, so, therefore, while, for instance, in conclusion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 10.0 7.85571142285 127% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 48.0 41.998997996 114% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1587.0 1615.20841683 98% => OK
No of words: 290.0 315.596192385 92% => More content wanted.
Chars per words: 5.4724137931 5.12529762239 107% => OK
Fourth root words length: 4.12666770723 4.20363070211 98% => OK
Word Length SD: 3.08193501302 2.80592935109 110% => OK
Unique words: 179.0 176.041082164 102% => OK
Unique words percentage: 0.61724137931 0.561755894193 110% => OK
syllable_count: 496.8 506.74238477 98% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 32.0613301173 49.4020404114 65% => OK
Chars per sentence: 105.8 106.682146367 99% => OK
Words per sentence: 19.3333333333 20.7667163134 93% => OK
Discourse Markers: 9.13333333333 7.06120827912 129% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.206142548551 0.244688304435 84% => OK
Sentence topic coherence: 0.0679380480842 0.084324248473 81% => OK
Sentence topic coherence SD: 0.0602020802307 0.0667982634062 90% => OK
Paragraph topic coherence: 0.135535289715 0.151304729494 90% => OK
Paragraph topic coherence SD: 0.0369261588571 0.056905535591 65% => OK
Essay readability:
automated_readability_index: 14.0 13.0946893788 107% => OK
flesch_reading_ease: 43.73 50.2224549098 87% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 14.45 12.4159519038 116% => OK
dale_chall_readability_score: 9.48 8.58950901804 110% => OK
difficult_words: 90.0 78.4519038076 115% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.