An increasing number of advertisements on TV aim at children. What are the effects of television advertising? Should television advertising be controlled?
There is an increase of below-the-line advertising whose main target is children who could be negatively influenced if repetitively watching them over a short time. In my opinion, advertisements showed on television should be put under close supervision of the authority.
On the one hand, it is no doubt that adverts can have a number of harmful effects on children's behaviour and eating habit. By showing these youngsters with colourful animation of famous toy and comic characters, catchy sounds and jingles, this type of TV programs creates a desire of them to become the owner that product. Due to the impressionable nature, these naïve ones are going to put pressure on their parents to buy it for them until they can finally put a hand on the advertised toy or food, etc. If the parents decide to give in to all of their son or daughter's demands, eventually, they will spoil the child. Another reason to be worried about is that most types of promoted food or drink, such as, fast foods and soft drinks, are clearly not healthy and nourishing, yet can be irresistible to young people. Consequently, if children start to consume a large amount of this kind of food, it will increase the risk of catching physical illnesses, for instance, obesity, high blood pressure, cardiovascular disease, etc.
On the other hand, it is undeniable the enormous benefits that advertising can generate to the companies in particular and to the economy in general. Nevertheless, when it comes to the well-being and metal health of young generation, the government should strictly regulate which adverts can be shown to young TV watchers through the means of law and punishment. For example, cigarette and beverage must not be promoted by any kind of media, let alone television while the advertisements of junk-food and confectionery may only appear on channels few times a day.
In conclusion, owing to the fact that television advertisements have a wide range of harm to children, they should be closely controlled by the government.
Transition Words or Phrases used:
consequently, finally, if, may, nevertheless, so, well, while, for example, for instance, in conclusion, in general, in particular, kind of, no doubt, such as, in my opinion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 13.0 7.85571142285 165% => OK
Conjunction : 14.0 10.4138276553 134% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 23.0 24.0651302605 96% => OK
Preposition: 53.0 41.998997996 126% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1698.0 1615.20841683 105% => OK
No of words: 337.0 315.596192385 107% => OK
Chars per words: 5.03857566766 5.12529762239 98% => OK
Fourth root words length: 4.28457229495 4.20363070211 102% => OK
Word Length SD: 3.01282965501 2.80592935109 107% => OK
Unique words: 203.0 176.041082164 115% => OK
Unique words percentage: 0.60237388724 0.561755894193 107% => OK
syllable_count: 523.8 506.74238477 103% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 12.0 16.0721442886 75% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 20.2975951904 138% => The Avg. Sentence Length is relatively long.
Sentence length SD: 36.8995445621 49.4020404114 75% => OK
Chars per sentence: 141.5 106.682146367 133% => OK
Words per sentence: 28.0833333333 20.7667163134 135% => OK
Discourse Markers: 16.0 7.06120827912 227% => Less transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.322128775925 0.244688304435 132% => OK
Sentence topic coherence: 0.113185132419 0.084324248473 134% => OK
Sentence topic coherence SD: 0.0939744292645 0.0667982634062 141% => OK
Paragraph topic coherence: 0.233149229984 0.151304729494 154% => OK
Paragraph topic coherence SD: 0.090382265962 0.056905535591 159% => OK
Essay readability:
automated_readability_index: 16.3 13.0946893788 124% => OK
flesch_reading_ease: 43.06 50.2224549098 86% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 14.2 11.3001002004 126% => OK
coleman_liau_index: 12.25 12.4159519038 99% => OK
dale_chall_readability_score: 9.1 8.58950901804 106% => OK
difficult_words: 87.0 78.4519038076 111% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 13.2 10.1190380762 130% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.