Many companies today sponsor sports as a way of advertising themselves. Some people think that is a good thing for the world of sport. Others think this has disadvantages. Discuss both these views and give your own opinion.
Many companies sponsor major sports events as a great marketing tool in order to promote their products nowadays. Although some people have positive opinions about this, others believe that there are certain downsides to this. In my opinion, when multinational companies sponsor sporting events, it is both advantageous for them and the sports.
When big organizations sponsor sports events, both the parties benefit. Sports competitions are promoted and people will get motivation to participate in various sports activities. In addition to this, talented youngsters may get inspired by the fame and money that accomplished players achieve and might want to pursue a career in sports. Most importantly, by showing their advertisements during these events, companies get a golden opportunity to access a wider number of audience and increase their sales. Similarly, sports events’ organizations get a chance to use that money to develop infrastructure and help their junior players financially. For example, keeping with its global philosophy to plant its name firmly in front of sports fans, Hyundai decided to sponsor the Cricket World Cup 2011 in India which is one of the world’s strongest emerging auto markets, and recorded an accelerated rate of sales turnover after the series.
Opponents of this view believe that advertising through sports events is a deceptive way of marketing commercial goods. In particular, companies with a highly rich background are providing large amounts of money for sports activities, and therefore sometimes, it may result in corruption. Furthermore, it would result in impulsive buying as people would be encouraged to purchase products which they rarely use in daily life. For instance, people buy products just because it is endorsed by their favorite cricket or basketball player.
In conclusion, even though both arguments have their own merits, I tend to believe that with a view to supporting sports lovers, firms should keep sponsoring sports events.
Transition Words or Phrases used:
furthermore, if, may, similarly, so, therefore, for example, for instance, in addition, in conclusion, in particular, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 26.0 24.0651302605 108% => OK
Preposition: 40.0 41.998997996 95% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1697.0 1615.20841683 105% => OK
No of words: 309.0 315.596192385 98% => OK
Chars per words: 5.49190938511 5.12529762239 107% => OK
Fourth root words length: 4.1926597562 4.20363070211 100% => OK
Word Length SD: 2.91013917965 2.80592935109 104% => OK
Unique words: 189.0 176.041082164 107% => OK
Unique words percentage: 0.611650485437 0.561755894193 109% => OK
syllable_count: 508.5 506.74238477 100% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 50.1603551073 49.4020404114 102% => OK
Chars per sentence: 121.214285714 106.682146367 114% => OK
Words per sentence: 22.0714285714 20.7667163134 106% => OK
Discourse Markers: 9.35714285714 7.06120827912 133% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.312137781614 0.244688304435 128% => OK
Sentence topic coherence: 0.109824439162 0.084324248473 130% => OK
Sentence topic coherence SD: 0.0599588404266 0.0667982634062 90% => OK
Paragraph topic coherence: 0.200786389638 0.151304729494 133% => OK
Paragraph topic coherence SD: 0.0568887080118 0.056905535591 100% => OK
Essay readability:
automated_readability_index: 15.5 13.0946893788 118% => OK
flesch_reading_ease: 49.15 50.2224549098 98% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 14.56 12.4159519038 117% => OK
dale_chall_readability_score: 9.53 8.58950901804 111% => OK
difficult_words: 94.0 78.4519038076 120% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.