As Marketing Director, write an e-mail to the Chief Executive Officer (CEO) of Wincote International, summarising the changes that you will make to the product and its marketing when the jacket is relaunched
To: CEO
From: Marketing Director
Subject: Product and marketing changes
Dear Sir,
I am writing with regard from Marketing Department to provide you with information about a new plan we have just conversed.
At a meeting on 6th September, we discussed the changes we want to make when relaunching the Wincote XWS. They are as follows:
• Product: To be suitable for more customers, so we should use brighter colors and decrease pockets. We also need to change the material to make it lighter and easier to wear.
• Price: I suggest that we ought to change the price from $110 to 120$. It will be a reasonable price with our improvements. Moreover, in comparison with other brands as Tundra or Matterhorn, the price is still low and competitive.
• Promotion: The slogan “A jacket for all-season” is great, so it is not necessary to change. We can add two new advertising ways, which are social media and mass media advertising, to show more the jackets and the product improvement.
• Place: Our product was only sold in stores, so the sales are not high as expected. We should expand to supermarkets or shopping malls to sell jackets. We also use websites and e-commerce platforms as a new way to sell.
I hope that the XWS will be gain its sales target with these changes.
If you would like any further information, please do not hesitate to contact me.
Best regards,
Mina Shizuki
Marketing Director
Phone: xxxxxxxx
E-mail: mina@wincote.com
Grammar and spelling errors:
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Message: The currency mark is usually put at the beginning of the number: '$120'.
Suggestion: $120
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Transition Words or Phrases used:
also, if, moreover, so, still
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 29.0 41.998997996 69% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1239.0 1615.20841683 77% => OK
No of words: 249.0 315.596192385 79% => More content wanted.
Chars per words: 4.97590361446 5.12529762239 97% => OK
Fourth root words length: 3.97237131171 4.20363070211 94% => OK
Word Length SD: 2.8431182242 2.80592935109 101% => OK
Unique words: 159.0 176.041082164 90% => More unique words wanted.
Unique words percentage: 0.638554216867 0.561755894193 114% => OK
syllable_count: 359.1 506.74238477 71% => OK
avg_syllables_per_word: 1.4 1.60771543086 87% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 5.43587174349 166% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 16.0 20.2975951904 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 39.7516736196 49.4020404114 80% => OK
Chars per sentence: 82.6 106.682146367 77% => OK
Words per sentence: 16.6 20.7667163134 80% => OK
Discourse Markers: 1.93333333333 7.06120827912 27% => More transition words/phrases wanted.
Paragraphs: 11.0 4.38176352705 251% => Less paragraphs wanted.
Language errors: 6.0 5.01903807615 120% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.231711718003 0.244688304435 95% => OK
Sentence topic coherence: 0.060549880706 0.084324248473 72% => OK
Sentence topic coherence SD: 0.0647228655797 0.0667982634062 97% => OK
Paragraph topic coherence: 0.0982556523195 0.151304729494 65% => OK
Paragraph topic coherence SD: 0.0808538302141 0.056905535591 142% => OK
Essay readability:
automated_readability_index: 10.3 13.0946893788 79% => Automated_readability_index is low.
flesch_reading_ease: 72.16 50.2224549098 144% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 7.2 11.3001002004 64% => OK
coleman_liau_index: 11.31 12.4159519038 91% => OK
dale_chall_readability_score: 8.49 8.58950901804 99% => OK
difficult_words: 64.0 78.4519038076 82% => More difficult words wanted.
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 8.4 10.1190380762 83% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Maximum five paragraphs wanted.
More content wanted.
Minimum 250 words wanted.
Rates: 56.1797752809 out of 100
Scores by essay e-grader: 5.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.