Talk about a marketing campaign that impressed you
I have known several good marketing campaigns, but the one I impressed most is the “Share a Coke” of Coca-Cola.
“Share a Coke” is the continuation of the previous successful marketing campaign series. The campaign was first launched in Australia in 2012 and later in England in 2013. It gives people the chance to order personalized Coke bottles. In some countries, they even printed the person’s names on the bottles instead of the usual “Coca-Cola” words.
About the objectives, through the ‘Share a Coke’ campaign, Coca-Cola wanted to increase and engage with its customers by talking to them.
To achieve these targets, firstly, Coke focused on promoting and selling products through channels like newspapers, TV, and social media, particularly Facebook.
Secondly, Coca-Cola designed the campaign in such a way that it encourages personalization. As you know, humans like to self-express themselves creatively through storytelling with their friends. The campaign leveraged this behavior to engage with customers and promote their brand.
Thirdly, Coca-Cola created a powerful Call to Action in the campaign. The campaign name ‘Share a Coke’ was a Call to Action. It made people purchase Coca-Cola and share their memorable moments with their friends and family on social media.
As a result, the campaign created a positive image of Coca-Cola as a brand. Traffic on the Coke Facebook website increased fastly. According to the statistics, 76.000 virtual Coke cans were shared online, and 378.000 custom Coke cans were printed.
After all, “Share a Coke” was one of the best campaigns Coca-Cola has ever designed. From this campaign, we can understand the impact of social media and the impact of connecting with customers. That’s also the reason why I am impressed by this marketing campaign.
Transition Words or Phrases used:
also, but, first, firstly, second, secondly, so, third, thirdly, after all, you know, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 13.1623246493 53% => More to be verbs wanted.
Auxiliary verbs: 1.0 7.85571142285 13% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 2.0 7.30460921844 27% => More relative clauses wanted.
Pronoun: 22.0 24.0651302605 91% => OK
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 2.0 8.3376753507 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1552.0 1615.20841683 96% => OK
No of words: 285.0 315.596192385 90% => More content wanted.
Chars per words: 5.44561403509 5.12529762239 106% => OK
Fourth root words length: 4.10876417139 4.20363070211 98% => OK
Word Length SD: 2.92224884626 2.80592935109 104% => OK
Unique words: 164.0 176.041082164 93% => More unique words wanted.
Unique words percentage: 0.575438596491 0.561755894193 102% => OK
syllable_count: 458.1 506.74238477 90% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 19.0 16.0721442886 118% => OK
Sentence length: 15.0 20.2975951904 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 27.4902148292 49.4020404114 56% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 81.6842105263 106.682146367 77% => OK
Words per sentence: 15.0 20.7667163134 72% => OK
Discourse Markers: 5.10526315789 7.06120827912 72% => OK
Paragraphs: 8.0 4.38176352705 183% => Less paragraphs wanted.
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 16.0 8.67935871743 184% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.223391427477 0.244688304435 91% => OK
Sentence topic coherence: 0.074201214858 0.084324248473 88% => OK
Sentence topic coherence SD: 0.0730574679609 0.0667982634062 109% => OK
Paragraph topic coherence: 0.104032316157 0.151304729494 69% => OK
Paragraph topic coherence SD: 0.0643927663228 0.056905535591 113% => OK
Essay readability:
automated_readability_index: 11.7 13.0946893788 89% => Automated_readability_index is low.
flesch_reading_ease: 56.25 50.2224549098 112% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 9.1 11.3001002004 81% => OK
coleman_liau_index: 13.74 12.4159519038 111% => OK
dale_chall_readability_score: 9.37 8.58950901804 109% => OK
difficult_words: 90.0 78.4519038076 115% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 8.0 10.1190380762 79% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Maximum five paragraphs wanted.
Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.