While it is believed by some that a number of newer forms of marketing are immoral, other people consider this point of view simply as an over-reaction. Personally, I am in favor of supporting these contemporary advertising methods for their creativity and effectiveness in promoting products.
On the one hand, some people think that new approaches of marketing are unethical and dishonest as customers are manipulated to purchase a product without their full awareness of being advertised. For instance, some promoting campaigns employed groups of actors to pretend to be the members of the public to create a “buzz” or word of mouth around a product, which is considered to be deceptive. Moreover, the use of teenagers in promoting products without admitting that they are paid to arouse people's interest in a product is also dishonest and unacceptable as it can devastate trust and close relationships among people in communities.
On the other hand, I am with those who support that this negative viewpoint is an over-reaction and modern forms to promote products are inevitable in this competitive global market. Firstly, advertisers dedicate to creating new and fascinating ways to inform customers of their superior merchandise, which enables them to boost sales and maintain a competitive advantage. This leads to the fact that new marketing campaigns are far more entertaining and appealing to audience than traditional ones. Secondly, these contemporary strategies are argued by some people to be more efficient since they aim at creating words of mouth around a product and people tend to trust their friends’ recommendation.
In conclusion, although it is argued that modern forms of advertising are dishonest and should be controlled by more stringent laws, I believe that advertisers should be allowed to be creative to launch their products in this competitive economy.
Grammar and spelling errors:
Line 3, column 316, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... be the members of the public to create a 'buzz' or word of mouth aroun...
^
Transition Words or Phrases used:
also, first, firstly, moreover, second, secondly, so, while, for instance, in conclusion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 13.1623246493 152% => OK
Auxiliary verbs: 3.0 7.85571142285 38% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 29.0 24.0651302605 121% => Less pronouns wanted
Preposition: 52.0 41.998997996 124% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1612.0 1615.20841683 100% => OK
No of words: 298.0 315.596192385 94% => More content wanted.
Chars per words: 5.40939597315 5.12529762239 106% => OK
Fourth root words length: 4.15483772266 4.20363070211 99% => OK
Word Length SD: 3.23020350365 2.80592935109 115% => OK
Unique words: 159.0 176.041082164 90% => More unique words wanted.
Unique words percentage: 0.53355704698 0.561755894193 95% => More unique words wanted or less content wanted.
syllable_count: 506.7 506.74238477 100% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 10.0 16.0721442886 62% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 20.2975951904 143% => The Avg. Sentence Length is relatively long.
Sentence length SD: 38.2774084807 49.4020404114 77% => OK
Chars per sentence: 161.2 106.682146367 151% => OK
Words per sentence: 29.8 20.7667163134 143% => OK
Discourse Markers: 10.7 7.06120827912 152% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 0.0 3.4128256513 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.142681625444 0.244688304435 58% => OK
Sentence topic coherence: 0.0586878741339 0.084324248473 70% => OK
Sentence topic coherence SD: 0.019382742972 0.0667982634062 29% => Sentences are similar to each other.
Paragraph topic coherence: 0.0910774725283 0.151304729494 60% => OK
Paragraph topic coherence SD: 0.0193070509298 0.056905535591 34% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 19.0 13.0946893788 145% => OK
flesch_reading_ease: 33.58 50.2224549098 67% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 15.8 11.3001002004 140% => OK
coleman_liau_index: 14.69 12.4159519038 118% => OK
dale_chall_readability_score: 9.68 8.58950901804 113% => OK
difficult_words: 87.0 78.4519038076 111% => OK
linsear_write_formula: 15.5 9.78957915832 158% => OK
gunning_fog: 13.6 10.1190380762 134% => OK
text_standard: 16.0 10.7795591182 148% => OK
What are above readability scores?
---------------------
Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.