Some people say that advertising is extremely successful at persuading us to buying things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both these views and give your opinion.
Opinions vary with regard to the question of how influential advertising is from the side of persuading us making purchasing. It is apparent that advertising takes the place of honour in generating marketing strategy, otherwise it could become just a waste of time. In my view, sphere of promotion is extremely significant, but it should not be overestimated, as consumers are more into quality of production.
On the one hand, modern market has a plethora of variations of advertising from public relations advertisements to direct marketing (not only boring TV’s adverts). It consists of sms mailing, target advertisement in social works most commonly in Facebook and Instagram, involving celebrities in the advertising and so on. This helps to direct promotion exactly on target audience which is more encouraged to buy product. Thus, the right advertising campaign attracts new customers to your service and expand the client base. Moreover, majority of new companies have a tendency to be challenged with the pressure of competitors. And in this case the advertisement is a precious opportunity to illustrates uniqueness of your brand. For instance, Yota Corporation created a type of unusual advertising and started to spread it over the cities. The especial feature of it is minimalism of its content, but this helped company to increase turnover by 3 times.
On the other hand, brand promotion wastes great deals of company’s budget sometimes to the neglect to other stages of manufacture process. The advertising videos may be span on all channels but if the negative feedback based on product weaknesses surpasses over positive ones, no advertisement will help your market. In addition, the greatest number of adverts fail because of irritating manner of advertising far and wide. People become frustrated and annoyed with your product, what may lead to development of anticipation to your company.
Looking throughout the whole issue, it appears to me that much more important to keep in balance both some sort of smart unique advertisement and other ways of attracting customers.
Transition Words or Phrases used:
but, if, look, may, moreover, so, thus, for instance, in addition, sort of, in my view, with regard to, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 3.0 7.30460921844 41% => More relative clauses wanted.
Pronoun: 21.0 24.0651302605 87% => OK
Preposition: 62.0 41.998997996 148% => OK
Nominalization: 16.0 8.3376753507 192% => OK
Performance on vocabulary words:
No of characters: 1767.0 1615.20841683 109% => OK
No of words: 332.0 315.596192385 105% => OK
Chars per words: 5.32228915663 5.12529762239 104% => OK
Fourth root words length: 4.2685907696 4.20363070211 102% => OK
Word Length SD: 3.10240817639 2.80592935109 111% => OK
Unique words: 208.0 176.041082164 118% => OK
Unique words percentage: 0.626506024096 0.561755894193 112% => OK
syllable_count: 558.0 506.74238477 110% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 27.1724096051 49.4020404114 55% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 110.4375 106.682146367 104% => OK
Words per sentence: 20.75 20.7667163134 100% => OK
Discourse Markers: 7.5625 7.06120827912 107% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.254294870907 0.244688304435 104% => OK
Sentence topic coherence: 0.0717777696388 0.084324248473 85% => OK
Sentence topic coherence SD: 0.0424980255063 0.0667982634062 64% => OK
Paragraph topic coherence: 0.139951770028 0.151304729494 92% => OK
Paragraph topic coherence SD: 0.0216328943649 0.056905535591 38% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.0 13.0946893788 107% => OK
flesch_reading_ease: 42.72 50.2224549098 85% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 13.58 12.4159519038 109% => OK
dale_chall_readability_score: 9.77 8.58950901804 114% => OK
difficult_words: 108.0 78.4519038076 138% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.