Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both these views and give your own opinion.
There are those who would argue that advertising has become so pervasive, it hardly has any effect anymore. In my opinion, while people have developed habits to ignore ads, they still achieve their desired effect on the whole.
The main argument against the power of ads is they can be avoided. Online advertising is a good example of this. Users rarely click on or even glance at a website’s combination of pop-up ads, banners, mailing list requests, and auto-playing video ads. These have become so common that consumers have developed the unconscious practice of skipping ads on YouTube, quickly closing pop-ups and scrolling past in-page advertising. Advertisers have tried to counter this by making their marketing less conspicuous, as with ads that resemble real posts on social media sites like Instagram, but their sheer frequency means they can be easily identified and do not stand out.
However, despite the best efforts of users, advertisements are still effective. Most people ignore most ads most of the time. This is something that advertisers expect and build into their marketing budgets. These days marketing is the major source of earnings for the largest companies in the world, including Facebook and Google, because of more sophisticated targeted ads. Savvy marketers can sort through demographics and cross-test content for different audiences until they hone in on the most efficient advertising solutions. They can then replicate these ads and invest more money into the well-performing ones, with the financial justification coming from clicks and sales conversions. Advertising today, in reality, is far more effective than at any point in the past because of the raw data available to target potential consumers and the concrete feedback on succcessful ads.
In conclusion, despite the best efforts of ordinary citizens to circumvent advertising, technological innovations have given marketers more power than ever before. This portends badly for future generations and it is important that lawmakers enact regulations on marketers.
Transition Words or Phrases used:
but, however, if, so, still, then, well, while, in conclusion, in my opinion, on the whole
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 12.0 10.4138276553 115% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 47.0 41.998997996 112% => OK
Nominalization: 3.0 8.3376753507 36% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1746.0 1615.20841683 108% => OK
No of words: 320.0 315.596192385 101% => OK
Chars per words: 5.45625 5.12529762239 106% => OK
Fourth root words length: 4.22948505376 4.20363070211 101% => OK
Word Length SD: 2.90514091741 2.80592935109 104% => OK
Unique words: 200.0 176.041082164 114% => OK
Unique words percentage: 0.625 0.561755894193 111% => OK
syllable_count: 545.4 506.74238477 108% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 54.1277424247 49.4020404114 110% => OK
Chars per sentence: 109.125 106.682146367 102% => OK
Words per sentence: 20.0 20.7667163134 96% => OK
Discourse Markers: 5.625 7.06120827912 80% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 5.0 8.67935871743 58% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 3.9879759519 176% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.118862759182 0.244688304435 49% => OK
Sentence topic coherence: 0.0413294844531 0.084324248473 49% => OK
Sentence topic coherence SD: 0.0279748835185 0.0667982634062 42% => Sentences are similar to each other.
Paragraph topic coherence: 0.0692169696056 0.151304729494 46% => OK
Paragraph topic coherence SD: 0.0423195164289 0.056905535591 74% => OK
Essay readability:
automated_readability_index: 14.3 13.0946893788 109% => OK
flesch_reading_ease: 42.72 50.2224549098 85% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 14.39 12.4159519038 116% => OK
dale_chall_readability_score: 9.81 8.58950901804 114% => OK
difficult_words: 105.0 78.4519038076 134% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
---------------------
Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.