Some people say that the main aim of advertising is to improve the sales of products that people do not really need. To what extent do you agree or disagree?
Some people believe that the main purpose of advertisement is to increase the sales of merchandises that are inessential for buyers. I somewhat disagree with this viewpoint, even though the promotion channel can be harnessed to stamp out manufacturers' inventory in order to garner some financial benefits.
Apart from assiminating out-moded products, advertisements can foster brand image and popularize newly launched offerings. It is not uncommon that companies utilize the marketing tool to popularize philosophies and burnish their public images. This can be materialized by social campaigns and sponsoring for local major events which render the enteprises closer to the masses. Another virtue of advertising is that it spurs the awareness of spenders with trendy items. Before advent of certain products, advantages including organic materials, eco-friendly characteristics are often broadcast to occupy the minds of potential buyers. The approach not only boosts the chance that customers purchase the particular products, but enhances brand identity associated with the products and services.
Admittedly, products with unenviable sales sometimes need a dose of promotion, allowing companies to reap a thin margin to cover the manufaturing expenditure. If the companies fail to deliver successful advertisements, losses would be exacerbated. Utiliztion of advert this way therefore is barely implemented among the manufacturing industry.
In sum, there are other uses of advetisements in lieu of enhancing revenue from products with poor sales, albeit they can be exploited in few situations. I mostly object to the notion that ads are mostly deployed to generate income from less interested products.
Transition Words or Phrases used:
but, if, so, therefore, apart from
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 15.0 24.0651302605 62% => OK
Preposition: 38.0 41.998997996 90% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1465.0 1615.20841683 91% => OK
No of words: 252.0 315.596192385 80% => More content wanted.
Chars per words: 5.81349206349 5.12529762239 113% => OK
Fourth root words length: 3.98428260373 4.20363070211 95% => OK
Word Length SD: 3.18485200801 2.80592935109 114% => OK
Unique words: 170.0 176.041082164 97% => OK
Unique words percentage: 0.674603174603 0.561755894193 120% => OK
syllable_count: 463.5 506.74238477 91% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 28.0641699171 49.4020404114 57% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 112.692307692 106.682146367 106% => OK
Words per sentence: 19.3846153846 20.7667163134 93% => OK
Discourse Markers: 2.61538461538 7.06120827912 37% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.10941020408 0.244688304435 45% => OK
Sentence topic coherence: 0.0364765836986 0.084324248473 43% => OK
Sentence topic coherence SD: 0.0596622513666 0.0667982634062 89% => OK
Paragraph topic coherence: 0.0688426841757 0.151304729494 45% => OK
Paragraph topic coherence SD: 0.0598350169239 0.056905535591 105% => OK
Essay readability:
automated_readability_index: 15.6 13.0946893788 119% => OK
flesch_reading_ease: 35.27 50.2224549098 70% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 16.42 12.4159519038 132% => OK
dale_chall_readability_score: 10.91 8.58950901804 127% => OK
difficult_words: 101.0 78.4519038076 129% => OK
linsear_write_formula: 12.5 9.78957915832 128% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 16.0 10.7795591182 148% => OK
What are above readability scores?
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More content wanted.
Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.