In their advertising, businesses nowadays usually emphasise that their products are new in some way.
Why is this? Do you think it is a positive or negative development?
Advertisements are an essential part of marketing that businesses use to promote their products to potential customers. Recently, businesses have begun to highlight ways in which their products are novel as compared to others, in order to reach out to more customers with varying choices. I believe this to be a movement towards positive development and the reasons will be discussed in the following essay.
There could be a variety of reasons for companies to promote novelty of their products. Firstly, they will be able to cater to a diverse group of people. Secondly, consumers will get better quality products which might not have been available previously and without advertisement the latter would not have known about it. For instance, it has been reported when certain company advertised shampoos that will not hurt the toddlers eye and is strawberry flavored, many parents switched from their traditional shampoos to the new one for not only for the burn free effect but also the sweet alluring fragrance.
Nonetheless, this form of advertisement has several benefits to it. Customers have the option to choose from a variety of products. For instance, a new version of Olay was launched with anti-aging properties and was expensive while keeping the normal Olay. This not only allowed premium users to purchase better quality products but a certain proportion of normal users also found a good value for their money. While these advertisements attract customers to their products, the companies gain more profit and the amount spent on research and production is retrieved from the market.
To sum up, promoting the novelty of products via advertisements to the mass public not only creates awareness about their benefits but also allows consumers to choose from various options while helping the companies to attain more profits.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 67, Rule ID: USE_TO_VERB[1]
Message: Did you mean 'used'?
Suggestion: used
...ntial part of marketing that businesses use to promote their products to potential ...
^^^
Line 7, column 241, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...g the companies to attain more profits.
^^^
Transition Words or Phrases used:
also, but, first, firstly, nonetheless, second, secondly, so, while, for instance, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 18.0 24.0651302605 75% => OK
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1558.0 1615.20841683 96% => OK
No of words: 296.0 315.596192385 94% => More content wanted.
Chars per words: 5.26351351351 5.12529762239 103% => OK
Fourth root words length: 4.14784890444 4.20363070211 99% => OK
Word Length SD: 2.77790641695 2.80592935109 99% => OK
Unique words: 165.0 176.041082164 94% => More unique words wanted.
Unique words percentage: 0.557432432432 0.561755894193 99% => OK
syllable_count: 477.0 506.74238477 94% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 64.6893349724 49.4020404114 131% => OK
Chars per sentence: 119.846153846 106.682146367 112% => OK
Words per sentence: 22.7692307692 20.7667163134 110% => OK
Discourse Markers: 7.07692307692 7.06120827912 100% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.224699511402 0.244688304435 92% => OK
Sentence topic coherence: 0.0813293539096 0.084324248473 96% => OK
Sentence topic coherence SD: 0.0523252928522 0.0667982634062 78% => OK
Paragraph topic coherence: 0.145855425477 0.151304729494 96% => OK
Paragraph topic coherence SD: 0.0634364678793 0.056905535591 111% => OK
Essay readability:
automated_readability_index: 14.7 13.0946893788 112% => OK
flesch_reading_ease: 49.15 50.2224549098 98% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 13.52 12.4159519038 109% => OK
dale_chall_readability_score: 9.32 8.58950901804 109% => OK
difficult_words: 86.0 78.4519038076 110% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 67, Rule ID: USE_TO_VERB[1]
Message: Did you mean 'used'?
Suggestion: used
...ntial part of marketing that businesses use to promote their products to potential ...
^^^
Line 7, column 241, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...g the companies to attain more profits.
^^^
Transition Words or Phrases used:
also, but, first, firstly, nonetheless, second, secondly, so, while, for instance, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 18.0 24.0651302605 75% => OK
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1558.0 1615.20841683 96% => OK
No of words: 296.0 315.596192385 94% => More content wanted.
Chars per words: 5.26351351351 5.12529762239 103% => OK
Fourth root words length: 4.14784890444 4.20363070211 99% => OK
Word Length SD: 2.77790641695 2.80592935109 99% => OK
Unique words: 165.0 176.041082164 94% => More unique words wanted.
Unique words percentage: 0.557432432432 0.561755894193 99% => OK
syllable_count: 477.0 506.74238477 94% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 64.6893349724 49.4020404114 131% => OK
Chars per sentence: 119.846153846 106.682146367 112% => OK
Words per sentence: 22.7692307692 20.7667163134 110% => OK
Discourse Markers: 7.07692307692 7.06120827912 100% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.224699511402 0.244688304435 92% => OK
Sentence topic coherence: 0.0813293539096 0.084324248473 96% => OK
Sentence topic coherence SD: 0.0523252928522 0.0667982634062 78% => OK
Paragraph topic coherence: 0.145855425477 0.151304729494 96% => OK
Paragraph topic coherence SD: 0.0634364678793 0.056905535591 111% => OK
Essay readability:
automated_readability_index: 14.7 13.0946893788 112% => OK
flesch_reading_ease: 49.15 50.2224549098 98% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 13.52 12.4159519038 109% => OK
dale_chall_readability_score: 9.32 8.58950901804 109% => OK
difficult_words: 86.0 78.4519038076 110% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.